Read my post again. I said that people weren't even looking at the new Ms, looking costs nothing. The Ms were displayed prominently, you had to walk past them to get to the 4 pots. It appears that almost all BMW buyers at this dealership didn't even care that the new Ms were being launched that day. I wouldn't have been surprised if it was some random sample of people. This was not some random sample of people, they were all potential BMW buyers that didn't give a shit about brand new M products being displayed prominently for the first time.
Maybe because those people can't afford an M3 and aren't living on a fairy tale island with rose tinted glasses (or the internet)?
Why would one go drool over something costing 3 times as much as he can possibly afford?
Funny thing, if it was some random sample of people as you call it, there would probably be more interest in the M3 because it would be like a car show for those people, a day out to watch nice cars. If you go there to look and not to buy, you go look for the best. If you go look for something to buy/lease, you go to the corner with the cheap little 4 pots because that's what 80% buys..
It's no rocket science in my book here, nor am I trying to defend anything or anyone. Just want this anecdotal nonsense to stop (not meant against you @ACE).