In what sense is BMW a rather small company?
There's no other automotive company with such (premium brands) portfolio, such R&D costs, and such amount of revenues. They are either much larger in some way (producing high-volume economy-brand vehicles - with less R&D costs), or are more of a boutique nature. All the other premium brands are parts of bigger automotive concerns.
BMW's R&D & purchasing expenses are much higher compared to eg Lexus - which shares the costs within Toyota Corp, Mercedes which shares them within Daimler (and its bus & truck & cargo van) division, not to mention Audi under incredible VAG umbrella. Even Cadillac has GM, JLR now have TATA behind them, Maserati is under Fiat (so is Ferrari), while Aston Martin is much more boutique & therefore in constant search for a serious partner in at least technical (=R&D) division.
But sure there are also the priorities ... Wen can be sure that BMW i development has been done on other brands development expenses. To finance huge costs of "Project i" BMW have had to save & cutting costs elsewhere. And then it comes to profitability: BMW has to cut more costs to be as profitable as eg. Audi. And that's why (... with less cost-cutting lately ...) MB Car division's profitability sank lately.
But I agree with cautions that BMW have to be VERY careful where they are cutting costs (rust under seats in 3er & 1er was an extremely bad sign!) otherwise the brand image can be hurt and the damage control is much more expensive then. Ask MB.
I wonder as well, why no LED brake lights & rear blinkers - since the position light tubes are LED fed ... and LED headlights (incl. blinkers) are optional. The orange cluster part (where the blinker is) looks almost retro these days, lol.

And IMO it's a weird marketing decision to go with non-LED solution on tail lights when the outgoing model features LEDs already. It's a perception of downgrade, and that can't be good at all. But obviously BMW counts on early adopters all around the world, who don't care about LEDs much ... while others will obviously get them with LCI in few years when early adopter wave will phase out.
Yes, it's weird ... especially on a technically advanced brand / car. The conventional lever-style hand brake is another such example. Or is it there (but it's hard to believe) for more sporty-oriented drivers - for hand-brake drifting. But I hardly see many doing that in 3er & 4er. Not even in 1er. Or am I wrong?
In the end ... BMW is not small, but comparatively it's still too small to rival on every level some direct competitors who enjoy a safe harbor of larger automotive corporations (same can be said eg for MINI & Rolls-Royce though). But still BMW have to be very careful where cutting costs - not to damage the brand image. Yet ... perhaps ... a majority of targeted clientèle doesn't care about LEDs as much as we do.

I guess people care more about other things than LEDs - but at least for the ones who do the all-LED tail lights should be optional at least. Since optional LED-package is already very expensive. Ehm, we should trust the marketing & finance guys, shouldn't we?
