XC40 [Official] 2018 Volvo XC40


The Volvo XC40 is a subcompact luxury crossover SUV (C-segment) manufactured by Volvo Cars. It was unveiled on 21 September 2017 as the smallest SUV model from Volvo, below the XC60. Orders started in September 2017, and manufacturing began in November 2017. Along with conventional petrol and diesel engines, a plug-in hybrid model was introduced in 2019, and a fully electric model was released in 2020. Both the plug-in hybrid and the electric versions were marketed as the XC40 Recharge. In 2024, Volvo renamed the battery electric XC40 to the Volvo EX40, aligning it with newer battery electric models such as the EX30 and the EX90.

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2018 Volvo XC40
Volvo Cars, the premium car maker, today further expands its line-up of SUVs with the launch of its new XC40 small premium SUV in Milan, Italy.

At the same time as it introduces the XC40, Volvo Cars also reinvents the traditional model of car ownership with its new ‘Care by Volvo’ subscription service. Care by Volvo, first available on the XC40 from launch, makes having a car as transparent, easy and hassle free as having a phone.

A monthly flat-fee subscription means down payments, price negotiations and local price differences belong to the past. Depending on regional availability, Care by Volvo will also include access to a range of digital concierge services such as fuelling, cleaning, service pick-up and e-commerce delivery to the car. The XC40 with Care by Volvo is available to order online from today in selected markets.

XC40 drivers will also be the first Volvo customers who can share their car with friends and family via Volvo on Call with a new digital key technology. Car sharing comes as standard for Care by Volvo customers.

The arrival of the XC40 means that for the first time in its history, Volvo Cars has three new, globally available SUVs in what is the fastest growing segment of the automotive market, paving the way for further growth in terms of sales and profitability.

The new XC40 is the first model on Volvo Cars’ new modular vehicle architecture (CMA), which will underpin all other upcoming cars in the 40 Series including fully electrified vehicles. Co-developed within Geely, CMA provides the company with the necessary economies of scale for this segment.

“The XC40 is our first entry in the small SUV segment, broadening the appeal of the Volvo brand and moving it in a new direction,” said Håkan Samuelsson, president and chief executive. “It represents a fresh, creative and distinctive new member of the Volvo line-up. So it only feels natural to reveal the XC40 here in Milan, a buzzing European hotspot for fashion, art, design and lifestyle.”

In terms of technology, the XC40 brings the award-winning safety, connectivity and infotainment technologies known from the new 90- and 60 Series cars to the small SUV segment. Like its larger siblings, the XC40 highlights the transformational effect of these new, in-house developed technologies on brand and profitability.

These technologies make the XC40 one of the best-equipped small premium SUVs on the market. Safety and driver assistance features on the XC40 include Volvo Cars’ Pilot Assist system, City Safety, Run-off Road protection and mitigation, Cross Traffic alert with brake support and the 360° Camera that helps drivers manoeuvre their car into tight parking spaces.

The XC40 also offers a radically new approach to storage inside the car. Ingenious interior design provides XC40 drivers with, among other things, more functional storage space in the doors and under the seats, a special space for phones including inductive charging, a fold-out hook for small bags and a removable waste bin in the tunnel console.

From start of production, the XC40 will be available with a D4 diesel or a T5 petrol four-cylinder Drive-E powertrain. Further powertrain options, including a hybridised as well as a pure electric version, will be added later. The XC40 will also be the first Volvo model to be available with Volvo Cars’ new 3-cylinder engine.

Production of the new XC40 starts in Volvo Cars’ plant in Ghent, Belgium in November, while order books and the Care by Volvo subscription package are open for customers now.

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Nope. This doesn't work for me. It looks too quirky and as wrong as the Audi Q2.

Not my cup of tea.
 
Nope. This doesn't work for me. It looks too quirky and as wrong as the Audi Q2.

Not my cup of tea.

It won't be everyone's cup of tea but is interesting how Volvo are trying to differentiate it in a segment bursting with competitors

I can tell that Volvo are targeting millennials with it. Clever internal storage is very welcome and so is the ability to grant others a digital key to drive the car. Rental companies will love this feature. However I don't think hipsters will be quick to lend their car to their cohabiting friends as ultimately the car and damage to it is the responsibility of the lease holder.

The use of felt and "synthetic" materials won't hit home with Baby boomers with an appreciation for full leather and wood inlays. They will prefer the Evoque or E Pace. It's clearly a good time to be in the market for a compact SUVs as the XC40, X1, Evoque and Q3 offering something for everyone.
 
This and the C segment are the fastest growing segments for SUVs. But again another potential further success for Volvo and further condemnation for SAAB and its years of mismanagement.
 
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Love it. Inside and out. Funky is definitely the word. Perhaps a bit quirky too, in a good way!
 
This is going to be a huge success for Volvo. It's getting better with every model they launch. Even the rear air vent is beautiful. Really nice job.
 
I love it, it's got a really funky and classy looking interior and the exterior design looks really smart. The best looking car in this segment for sure.
 

Volvo

Volvo Cars is a Swedish multinational manufacturer of luxury vehicles. Founded in 1927, Volvo is headquartered in Torslanda, Gothenburg, Sweden. The company has been owned by the Chinese multinational automotive company Geely since 2010. Volvo also produces electric vehicles under the Polestar brand.
Official websites: Volvo, Polestar

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