Lucid New Lucid Gravity is seven-seat super-SUV to rival Tesla Model X


Lucid Group, Inc. is an American manufacturer of electric luxury sports cars and grand tourers headquartered in Newark, California. Lucid vehicles are designed in California and manufactured at Lucid's factory in Arizona. The company was founded in 2007. Since April 2019, Lucid has been majority-owned by Public Investment Fund, the sovereign wealth fund of Saudi Arabia.

Cbs No GIF by HULU
 
Lots of engineering has gone into the frunk. It's a gorgeous place to sit. However I question whether it's a party trick or a useful feature. As a parent the issues are:
-Front end of the car will likely be dirty.
-The height and tail gate of it is too high for kids to use without help.

IMO an estate with a flat boot without a load lip is more useful more often. Eitherway, the frunk is a great for extra storage, especially if the 3rd row is occupied.
 
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I'm just sharing. There's actually alot more, LOL! But yeah probably investors.
The path toscale are two:

Midsized SUV: This segment is becoming a red ocean. Lucid's car will either need to be cheapest or have the longest range.

Licencing: This window has closed. As pushing down costs becomes more important the ideal partner is someone who can improve unit economics, rather than tie you into proprietary tech.
 
The path toscale are two:

Midsized SUV: This segment is becoming a red ocean. Lucid's car will either need to be cheapest or have the longest range.

Licencing: This window has closed. As pushing down costs becomes more important the ideal partner is someone who can improve unit economics, rather than tie you into proprietary tech.

The gravity was the wrong model to release, they should have gone after the volume market before releasing another expensive model which will not give them many additional sales, IMO it will most likely cannibalise sales of the Air.
 
The gravity was the wrong model to release, they should have gone after the volume market before releasing another expensive model which will not give them many additional sales, IMO it will most likely cannibalise sales of the Air.
The rationale behind releasing the gravity could have been economies of scale between it and the Air. But yeah, the volume car would have been a better 2nd act. Instead, Rawlinson is obesseed with chasing luxury and the S-Class. What's comical is that the latter isn't selling well and has seen its status as a dream/status car eroded.

This is why you should focus on serving customers to your best ability instead of chasing a rival.
 
Why It's Hard to Make Cars | EP1 Lucid Gravity
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This is the intro video to our fine print series on engineering and making a car from the ground up. In this video, we talk with Lucid's CEO and CTO to discuss what it is like to start a car company and the difficulties it presents. In other episodes, we dive deep into how engineers from different departments make each part of the car. In future episodes, we will discuss battery, motor, simulation, crash, NVH, infotainment, chassis, and suspension.
 

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