Lucid "Introducing Lucid Air Sapphire: The Pinnacle of Electric Performance."


Lucid Group, Inc. is an American manufacturer of electric luxury sports cars and grand tourers headquartered in Newark, California. Lucid vehicles are designed in California and manufactured at Lucid's factory in Arizona. The company was founded in 2007. Since April 2019, Lucid has been majority-owned by Public Investment Fund, the sovereign wealth fund of Saudi Arabia.
⚡Lightning Lap 2025⚡| The Ultimate Performance Car Test | Car and Driver
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Ford Performance F-150 Lightning SuperTruck: 2:19.1
........................................................Lucid Air Sapphire: 2:40.2 <<<<<<<<<<<<<<<
...........................Porsche 718 Cayman GT4 RS MR: 2:40.9
.................................................Lamborghini Revuelto: 2:41.3
...........................................Porsche Taycan Turbo GT: 2:41.8
................................................McLaren Artura Spider: 2:44.0
...........................................Cadillac CT5-V Blackwing: 2:47.9
...................................................Mercedes-AMG GT63: 2:50.3
..........................................................Hyundai Ioniq 5 N: 3:00.3
..................................Bentley Continental GT Speed: 3:00.7
..........................................................Hyundai Elantra N: 3:06.4
................................................................Subaru WRX tS: 3:10.4
..................................................................Subaru BRZ tS: 3:11.1
.............................................Mazda MX-5 Miata Club: 3:15.6


Article: https://www.caranddriver.com/features/a63689417/lightning-lap-2025/
 
"I think the regen braking just induced major oversteer in the Infield esses," testing director Dave VanderWerp reported to the Lucid team. Calibration engineer Esther Unti instantly responded, "That's definitely a thing." This is a window into driving the Lucid, which is more raw than the Porsche, demanding skillful inputs from hands and feet."

"Through Sector 3—Oak Tree, down the long Back Straight, and just past the tight right known as Bitch—the Sapphire is the second quickest in Lightning Lap history, a mere half-second behind the McLaren Senna and quicker than every other McLaren and every Porsche and Corvette we've run. Sure, the Lucid can hustle, but the brakes are even more mind-boggling, with a firm pedal that remained consistent no matter what we threw at it."

What a car. Hopefully they depreciate the same as other EVs so I can replace my Pure by the time the lease is up.
 
Such a shame. He was a true engineer who loves driving through and through, and it really shows in the cars. It seems so sudden, he was just talking at some Bloomberg summit earlier this month.

From a Bank of America analyst:

"Lucid’s (LCID) founder, CEO, and CTO, Peter Rawlinson is much more consequential than understood by the market. He was instrumental in developing the current and future vehicles along with much of the proprietary powertrain technology. We now expect product development to stall, consumer demand to be dampened, and anticipate additional funding opportunities could be put at risk. For this reason, we cut our estimates of future product volumes and adjust our PO from $3 to $1."
 
Such a shame. He was a true engineer who loves driving through and through, and it really shows in the cars.
I think he was too much of an engineer and too little of a product person. Consumers care much less about specs than he was rambling on and on about in videos and press releases.
 
Sometimes yes, sometimes not.

The biggest fail by a manufacturer is when they:
Over-engineer features that are NOT valuable to the customers.
Under-engineer features that are valuable to customers.
The whole car is over-engineered, that's the whole reason it's as drives as good as it does, and why it is so spacious inside. I honestly can't think of any features on the car that are "under-engineered". The only complaints I see people have is over software, but I don't understand those complaints I think the software is great, I don't even use CarPlay on it I like the built in system.

I'd say that their problem is that no one buys sedans anymore, branding, and that their new SUV looks kind of like a minivan that still hasn't started production.
 
I don't agree with "over-engineered" label. Over-engineered means to design something to be more complex than is necessary or helpful. That is clearly not the case here. The engineering that has gone into Lucid Air comes with massive benefits - class leading efficiency, range, performance, handling, spaciousness. The disappearing screen? sure, notch that to over-engineering. But I can't think of anything major.

The issue is, as @Tuffode said, all that engineering is packaged as an expensive sedan - not exactly a big seller these days, especially when it comes from a new comer.
 
I don't agree with "over-engineered" label. Over-engineered means to design something to be more complex than is necessary or helpful. That is clearly not the case here. The engineering that has gone into Lucid Air comes with massive benefits - class leading efficiency, range, performance, handling, spaciousness. The disappearing screen? sure, notch that to over-engineering. But I can't think of anything major.

The issue is, as @Tuffode said, all that engineering is packaged as an expensive sedan - not exactly a big seller these days, especially when it comes from a new comer.
Maybe it's the marketing communications that need improving. Rawlinson's voice can be a bit drowney like Jonathan Ive's. Thankfully for the latter, Steve jobs and others were able to translate the internal marketing speak to messages that resonated with consumers and got them to buy!
 
I don't agree with "over-engineered" label. Over-engineered means to design something to be more complex than is necessary or helpful. That is clearly not the case here. The engineering that has gone into Lucid Air comes with massive benefits - class leading efficiency, range, performance, handling, spaciousness. The disappearing screen? sure, notch that to over-engineering. But I can't think of anything major.

The issue is, as @Tuffode said, all that engineering is packaged as an expensive sedan - not exactly a big seller these days, especially when it comes from a new comer.

Hopefully the SUV will get rolling for them.

I have yet to actually see one here in this country.
 
Maybe it's the marketing communications that need improving. Rawlinson's voice can be a bit drowney like Jonathan Ive's. Thankfully for the latter, Steve jobs and others were able to translate the internal marketing speak to messages that resonated with consumers and got them to buy!

That has nothing to do with it.

99.99999% will have no clue who these people are, nor do they care. They want good cars, proper service and dealerships to go to.
Heck, even a car guy like me didn't have any idea about these people you mention. And it shouldn't matter. It's not like the people who buy a BMW know who the CEO is.
 
It's kinda amazing that you still can't buy a Lucid in Norway. I've seen a Rivian, but no Lucids.

Last week I was at a shipping exhibition in Oslo, Lucid had a stand, I even got a test drive in an Air Pure. Lovely car, first impression was very well built, very quiet, rides well, about 250k NOK to expensive 950k NOK for the entry level model before options is ridiculous, drop it to 700k and it would sell well IMO.
 

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