Design FIRST
Cornering Connoisseur
The question is what’s the plan, what do they want to be.
I agree. I fail to see any sort of adherence to a cohesive, sustainable plan. Especially perrtaining to M-B and VAG's European operations. That being said, VAG is doing some very interesting things with various Chinese partners and M-B AMG's focus on axial flux e-motors and innovative battery tech looks promising. And innovartion regarding the introduction of the traditional alluring visceral elements of driving such as sound, vibration, etc, in BEVs/REEVs may also win over some of the hearts of more digital affine car fans.
If they want to produce sporty EVs in huge numbers they need to lower the price, to be competitive with the Chinese.
Yes-German manufacturers stand accused of exploitative cash grabbing and this, by way of Chinese manufacturers, is biting them in the ass bigtime.
Luxury EVs are especially in China way cheaper than traditional luxury cars.
A segment in which we may soon see a shift from the current "China only" marketing strategies of, for example, VAG. There has been a bit of innuendo that a possible Audi A8 successor will now be developed by SAIC AUDI. And judging by the very production-near Volkswagen ID.ERA large SUV REEV concept, jointly developed with SAIC Volkswagen, this vehicle could generate a lot of interest in the EU as well as North America.
Or are they going on the small but luxury ICE Sportscars road.
As far as genuine smaller sportcars go, ICE powertrains are certainly legitimate for small volume manufacturers and cottage fabricators IMHO.
My personal opinion, the EU is currently very successful destroying their car industry with their stupid EV mandates. Congratulations.
Oh, the Eurocrats as well as some administrations of various EU member states are so woefully inept , dilettantic and untrustworthy on this subject that it is actually physically painful at times.