I think that nose looks awful, personally. I'm no fan of BMW's new soft-nose, super blunt EU look (namely on the 5-Series), and this does look more "Design emphasized", but that terribly quirky and forced shape of the grille just ruins what would have been an "decent/pretty nice" front end to me. What it now ends up looking like, is a wannabe BMW front with a forced and awkward grille shape.