X1 Joy is what you make of it : The new BMW X1
- Thread starter SCOTT27
- Start date
The BMW X1 is a line of cars produced by BMW since 2009. A subcompact luxury crossover class, the first-generation X1 was based on the E90 3 Series and offered rear-wheel drive layout as standard. The second-generation X1 marked the switch to a front-wheel-drive-based layout using the UKL2 platform shared with the BMW 2 Series Active Tourer and the Mini Countryman. Despite its name, it is now only the second smallest SUV produced by BMW since the introduction of the X2.
Mr Robert
Kraftwagen König
This is something I would never buy, ever, but it is still a quite interesting product. I think it will fare really well. Urbanised people who need some sort of image enhancer. You now, those who like to go sailing twice a year and think they need a quasi-SUV for the job. I tell you, there are a lot of these people around!
Centurion
Apex Apex Predator
More so small households looking into getting the 3er touring will be rolling their eyes towards this one as pricing should be near identical. Touring as seen as dorky these days and this car will enable people on constrained finances to drive a German luxury SUV at an entry level costs. The trade off will be space as the X1 is a tad short and more narrow than the 3er touring. Interior design should be less exciting too but the trade-off are negligible given the style that comes with driving an SUV. Audi A4-all road sure has itself a competitor here.
VroomVroom
Autotechnik Ace
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klier
Premium
^ Those kind of posts are maybe cool on a forum for teenagers perhaps 
Correct, but cars like the X1 and 5er GT can really help the regular 3er touring and 5er touring. Because of those niche models, the regular cars can become less utility movers/people movers. They can make the 5er touring less practical and big because of the GT, so to speak...More dynamic and sleek
Correct, but cars like the X1 and 5er GT can really help the regular 3er touring and 5er touring. Because of those niche models, the regular cars can become less utility movers/people movers. They can make the 5er touring less practical and big because of the GT, so to speak...More dynamic and sleek
VroomVroom
Autotechnik Ace
I am sorry, but I quite don't see the purpose of the videos with the (whatever) + (whatever) = (whatever).
BMW need to market this properly because At the moment who is this car aimed at?
BMW need to market this properly because At the moment who is this car aimed at?
Centurion
Apex Apex Predator
Correct, but cars like the X1 and 5er GT can really help the regular 3er touring and 5er touring. Because of those niche models, the regular cars can become less utility movers/people movers. They can make the 5er touring less practical and big because of the GT, so to speak...More dynamic and sleek
The X1 isn't much of a niche model as cars of the same size have been around for long e.g RAV4. In terms of size and capabilities it's a very traditional and logical car.
VroomVroom
Autotechnik Ace
So this car is for parents who want the mental "safty" of a SUV but don't actually want a SUV so they get a basically estate which looks like a SUV.
NarutoRamen
Kraftwagen König
Ooh, I know it's off topic but i want to join in.
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VroomVroom
Autotechnik Ace
Mine was related to the X1
I honestly believe the X1 isn't appealing, I still won't to know who the target audience is for...
Btw who removed the picture of the X1 concept in my post?
martinbo
Staff member
Yes, I understood that and I'm not in a position to admonish you for it.
The idea is to engage in meaningful debate and not to trivialise the information being provided by a representative of a manufacturer. The sharing of factually-supported opinion on this forum is encouraged. Smart-alec, post-whoring is not.
As pointless as so many SUVs may be there is a long-observed shift in consumerism away from conventional road cars to more lifestyle orientated crossover vehicles. The X1 is, in my opinion, one of the less pointless crossover vehicles to come out of the BMW SAV stables. It merges the outdoor living image with a city dwelling compact more convincingly than many other SUVs out there. I like the idea of it.
Again, it's not to have any beef with you but rather a request for you to see things a little differently before starting a "this + this = that" food fight.
The idea is to engage in meaningful debate and not to trivialise the information being provided by a representative of a manufacturer. The sharing of factually-supported opinion on this forum is encouraged. Smart-alec, post-whoring is not.
As pointless as so many SUVs may be there is a long-observed shift in consumerism away from conventional road cars to more lifestyle orientated crossover vehicles. The X1 is, in my opinion, one of the less pointless crossover vehicles to come out of the BMW SAV stables. It merges the outdoor living image with a city dwelling compact more convincingly than many other SUVs out there. I like the idea of it.
Again, it's not to have any beef with you but rather a request for you to see things a little differently before starting a "this + this = that" food fight.
VroomVroom
Autotechnik Ace
You have my word!No need for me to say anything else after Martin's above post.
VroomVroom - please, no more, ok?
TIA!
Think a thread clean up is needed
SCOTT27
Drift Dynamo
When I get back from MINI United I will be having a moderate clear out
The entire 1er line is all about joy , joy to drive , joy to behold and joy to own.
With the X1 we are expanding the family for others that would like better flexibility in their lifestyle. I think we are successful with these cars such as MINI and indeed the 1er because marketing have given these cars a personality something the customer wants to be apart of.
I make no excuses for the design as I think when you see the car in motion it is equally desirable in compactibility and proportions plus it will be modern and without serious competition (at first) in the premium segment.
We like to think that this car can do for BMW what the X3 done - create a new segment , I have no doubt there will be comparisons similar to the introduction of the X3 about how close it is to the dimensions of the X3 but as we said before when the next X5 (E70) comes along the X3 will make sense, just as when the next X3 is unveiled in December the X1 will make better sense.
As for customers to this car it is true we are aiming to capitalize on the younger demographic with a youthful image with the X1 as we know that many of our younger customers enjoy a wide range of multi-activity sports as well as some that prefer multi-activity retail therapy.
But also we know that there are first generation X5 customers out there who have kept on to their car who might see an advantage under the european legislation for the current scrapping incentive or indeed down size to somthing smaller.
The X1 can be fully specified up to the standard of an X5 even though the model is the xDrive 2.0d , X1 will also feature exceptional efficient engines and the features of "Efficient Dynamics".
As a standard feature of every 1er from the 116d to the 135i Coupe .
The X1 will be an exceptional car to drive with apparent focus on the enjoyable abilities you would expect with a 1er.
So the customer can have their own experience of joy.
The entire 1er line is all about joy , joy to drive , joy to behold and joy to own.
With the X1 we are expanding the family for others that would like better flexibility in their lifestyle. I think we are successful with these cars such as MINI and indeed the 1er because marketing have given these cars a personality something the customer wants to be apart of.
I make no excuses for the design as I think when you see the car in motion it is equally desirable in compactibility and proportions plus it will be modern and without serious competition (at first) in the premium segment.
We like to think that this car can do for BMW what the X3 done - create a new segment , I have no doubt there will be comparisons similar to the introduction of the X3 about how close it is to the dimensions of the X3 but as we said before when the next X5 (E70) comes along the X3 will make sense, just as when the next X3 is unveiled in December the X1 will make better sense.
As for customers to this car it is true we are aiming to capitalize on the younger demographic with a youthful image with the X1 as we know that many of our younger customers enjoy a wide range of multi-activity sports as well as some that prefer multi-activity retail therapy.
But also we know that there are first generation X5 customers out there who have kept on to their car who might see an advantage under the european legislation for the current scrapping incentive or indeed down size to somthing smaller.
The X1 can be fully specified up to the standard of an X5 even though the model is the xDrive 2.0d , X1 will also feature exceptional efficient engines and the features of "Efficient Dynamics".
As a standard feature of every 1er from the 116d to the 135i Coupe .
The X1 will be an exceptional car to drive with apparent focus on the enjoyable abilities you would expect with a 1er.
So the customer can have their own experience of joy.
VroomVroom
Autotechnik Ace
Finallly yes!
We have a target audience...
Okay so this car is aimed at the younger youth? Well okay would you like a 1st hand opinion from a youth?
Many of my friend who do "multi-activity sports" use much more jugged vehicles E.g Land Rovers. We don't want some weak looking half-arsed wonna be off-roader.Then theres the women who prefer "retail therapy" younger women don't want to be driving a big car, they would much prefer a SLK, Z4 or TT.
I don't like it, we don't want cars like that, personally I'd prefer the 3-series estate it's much more sportier, And if I did want something a little more rugged for "muilt-activity sports" I'd buy a A4 allroad.
Do you just make this up or actually do research? This is aimed at completly the wrong audience.
I'm going to get killed for this
We have a target audience...
Okay so this car is aimed at the younger youth? Well okay would you like a 1st hand opinion from a youth?
Many of my friend who do "multi-activity sports" use much more jugged vehicles E.g Land Rovers. We don't want some weak looking half-arsed wonna be off-roader.Then theres the women who prefer "retail therapy" younger women don't want to be driving a big car, they would much prefer a SLK, Z4 or TT.
I don't like it, we don't want cars like that, personally I'd prefer the 3-series estate it's much more sportier, And if I did want something a little more rugged for "muilt-activity sports" I'd buy a A4 allroad.
Do you just make this up or actually do research? This is aimed at completly the wrong audience.
I'm going to get killed for this
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BMW
Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational
manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany.
The company was founded in 1916 as a manufacturer of aircraft engines, which it produced
from 1917 to 1918 and again from 1933 to 1945.
