Hot! Jaguar: What's Next?

[rollo]

No.

I think everyone here knows he didn't start Tesla. I'm not going into this. Takes way too long, and it's all out there.

Musk is just a classic frontman/bagman. The story goes, JP Morgan - see the story above coincidentally on their price assessment - was 'the richest man in the world'. Nope. He left a massive $20m. JD Rockefeller for one was infinitely richer. JP was a bagman, frontman, for the real owner/owners.

Musk is just the millennial/Gen Z version of Richard Branson a generation earlier - super/ultra entrepreneur, businessman, visionary... .

BS. Branson was not short, but was again just a frontman for the real bankrollers - who used him.

"ZeroHedge" Interesting source.

 

[dalab]

I don't understand the grudges against Elon, he's a guy who turned the world upside down in a decade with his lungs, you have to respect achievements like those in this time full of.................Whatever he does, like speculating now with twitter and saving himself if he sees something wrong is his right and what anyone would do.

I also do not understand why this thread is infected with those shitty Teslas, which is about what will come from Jaguar

 

[Centurion]

Read between the lines:
-Acting CEO
-Intentions
-Tested under research
-Next 2-3 months

Everything sounds vague AF. Jaguar is dead.

“Our intention to pivot Jaguar to full EV brand remains in place,” Mardell said. “We already have advanced models which are being tested under research in several markets and we will finalise the model line-up over the next three to six months. We’ll begin to share that information, perhaps with a sneak preview, later this year. You will see a first Jaguar product in 2025 and then further products after that.” - Adrian Mardell - Acting CEO

https://www.autoexpress.co.uk/jagua...tric-car-plans-track-first-look-expected-2023


How embarrassing. In 2022, JLR sold more Defenders than Jaguar combined! I just skimmed through JLR's freshly published annual report. XF is only mentioned once and XE not at all. They are too ashamed to provide a breakdown of Jaguar sales by model.

 

[J.E]

Somewhere in London, a gangster is crying in his black X350 XJR (The one that Mr. White drove in Casino Royale) sad to see the demise of his beloved brand and now facing a difficult choice: to rat out to Scotland Yard or whatever it is the British equivalent of the FBI or stand trial and go to jail for the rest of his life. Decisions, decisions, decisions...

 

[Tourbillon]

Somewhere in London, a gangster is crying in his black X350 XJR (The one that Mr. White drove in Casino Royale) sad to see the demise of his beloved brand and now facing a difficult choice: to rat out to Scotland Yard or whatever it is the British equivalent of the FBI or stand trial and go to jail for the rest of his life. Decisions, decisions, decisions...

I got told decades ago whilst then studying to be an engineer that in manufacturing production there was ONE rule. You only get enough rope to seal your own fate either way. I never forgot.

It applies to Jaguar. If that's what they've decided then I'll comeback in a few years to this comment and see what transpired. Only History will judge their actions.

It'll be interesting, if nothing else, but it'll be a struggle across all branches of their buisness model.

 

[Centurion]

It'll be interesting, if nothing else, but it'll be a struggle across all branches of their buisness model.

Their German counter part is Mercedes. They were once considered a brand for "old" men. But they pivoted by launching:
-ML(GLE)
-Hatchback to appeal to younger customers or those who want luxury in a small package.
-Transformed badge that stood for sloppy performance cars to genuinely thrilling flagship sports cars.

Mercedes is now a genuinely exciting and youthful brand that still offers old fashion luxury.

On Jaguar's part, there's been no risk taking. The iPace was a bold move but a single car can't hold up a lacklustre portfolio.

 

[dalab]

Having an important generational change at the moment and not to mention mentality, so many years thinking about what to do and not do anything will end up making the brand forget, as happened with Alfa Romeo and now they are uphill to position themselves again, if they continue to delay and only keep talking, they're going to have to come up with something freakishly good to get the market back.

 

[Merc1]

Their German counter part is Mercedes. They were once considered a brand for "old" men. But they pivoted by launching:
-ML(GLE)
-Hatchback to appeal to younger customers or those who want luxury in a small package.
-Transformed badge that stood for sloppy performance cars to genuinely thrilling flagship sports cars.

Mercedes is now a genuinely exciting and youthful brand that still offers old fashion luxury.

On Jaguar's part, there's been no risk taking. The iPace was a bold move but a single car can't hold up a lacklustre portfolio.

Poor example. Mercedes was never in the same shape as Jaguar. Mercedes ruled the market for years and years as the brand everyone copied and wanted to be like. Has their image changed yeah, but the business side of the house as well as their products set the standards for years. Sloppy performance? Not sure what that is. If you mean AMG sure, maybe. Regular Mercedes cars were always roadworthy. Jaguar got to where they are because outside of beauty their cars were shit. That isn’t even remotely Mercedes’ story.


M

 

[KiwiRob]

Their German counter part is Mercedes. They were once considered a brand for "old" men. But they pivoted by launching:
-ML(GLE)
-Hatchback to appeal to younger customers or those who want luxury in a small package.
-Transformed badge that stood for sloppy performance cars to genuinely thrilling flagship sports cars.

Mercedes is now a genuinely exciting and youthful brand that still offers old fashion luxury.

On Jaguar's part, there's been no risk taking. The iPace was a bold move but a single car can't hold up a lacklustre portfolio.

The iPace is a really nice car to drive, at the time easily the most fun BEV, the problem is they never improved it, today its basically the same as it was at launch, they should have improved range, charging speeds, but they did nothing.

 

[Centurion]

The iPace is a really nice car to drive, at the time easily the most fun BEV, the problem is they never improved it, today its basically the same as it was at launch, they should have improved range, charging speeds, but they did nothing.

Agree. I have driven it and it's fun. JLR should not have cancelled the electric XJ successor whilst overly investing/relying on Range Rover.

 

[Merc1]

The iPace is a really nice car to drive, at the time easily the most fun BEV, the problem is they never improved it, today its basically the same as it was at launch, they should have improved range, charging speeds, but they did nothing.

I totally forgot they still sold it.

M

 

[Matski]

JLR should not have cancelled the electric XJ successor

Brexit caused a massive cost over run, they'd be hemorrhaging money on it unless by some miracle it had been an absolute runaway sales behemoth, which it obviously wouldn't have been, because Jaguar.

 

[Centurion]

Brexit caused a massive cost over run, they'd be hemorrhaging money on it unless by some miracle it had been an absolute runaway sales behemoth, which it obviously wouldn't have been, because Jaguar.

Correct. Brexit has harmed JLR. Hence why they have been focused on producing high margin cars like the full fat range rover and defender.

The situation is dire to the extent that franchised dealers are advertising stock with a £20-50k markup. Utterly embarrassing

 

[Matski]

Correct. Brexit has harmed JLR. Hence why they have been focused on producing high margin cars like the full fat range rover and defender.

I heard it was something like £140 million over the maximum project budget of about half a billion, a budget that was already perilously tight. They'd just never sell enough of them to cover it even if it was a great car.

 

[Centurion]

I heard it was something like £140 million over the maximum project budget of about half a billion, a budget that was already perilously tight. They'd just never sell enough of them to cover it even if it was a great car.

Attracting investment will be difficult for JLR. The BritishVolt fiasco is bound to give any investor and the government hesitant to provide funding for a British based batteey factory.

Neither does it help that Royal mail, teachers, train drivers and countless of other organisations will strike at least once every month until get get a 15-20% pay rise.

 

[J.E]

I'm having a laugh at Brexiters who are crying the blues, because Brexit isn't exactly the dream that they were promised.

My advice to them?

Be Cynical from now on... Like this guy...

Left vs Right... What a load of crap. In the end, they both will betray you.

Apologies for steering the topic into politics and Escape from New York.

 

[Matski]

I'm having a laugh at Brexiters who are crying the blues, because Brexit isn't exactly the dream that they were promised.

If you want to have a proper laugh you should listen to what the government has said this week.... they said they're determined to make sure that the UK remains a top global location for car manufacturing...

... this was in a week when it was announced car production here is at its lowest since the 1950's ...

... and when we were already making less cars than Slovakia, Czechia, Canada, Indonesia, Turkey, France, Russia, Thailand, Spain, Brazil, Mexico, Germany, South Korea, India, Japan, the USA and China.

The best metaphor for how ****ed the car industry here is that the last big automotive account my company serviced, gave up, and retooled to make dildos, literally.

 

[CrunchSlaughtered]

If you want to have a proper laugh you should listen to what the government has said this week.... they said they're determined to make sure that the UK remains a top global location for car manufacturing...

... this was in a week when it was announced car production here is at its lowest since the 1950's ...

... and when we were already making less cars than Slovakia, Czechia, Canada, Indonesia, Turkey, France, Russia, Thailand, Spain, Brazil, Mexico, Germany, South Korea, India, Japan, the USA and China.

The best metaphor for how ****ed the car industry here is that the last big automotive account my company serviced, gave up, and retooled to make dildos, literally.

Making dildos for the automotive industry is a promissing branch. The next big trend after the massage seats.

 

[Matski]

The next big trend after the massage seats.

Kinda thing Elon would do, as a way of integrating Starship into Tesla.

 

[Centurion]

If you want to have a proper laugh you should listen to what the government has said this week.... they said they're determined to make sure that the UK remains a top global location for car manufacturing...

... this was in a week when it was announced car production here is at its lowest since the 1950's ...

... and when we were already making less cars than Slovakia, Czechia, Canada, Indonesia, Turkey, France, Russia, Thailand, Spain, Brazil, Mexico, Germany, South Korea, India, Japan, the USA and China.

The best metaphor for how ****ed the car industry here is that the last big automotive account my company serviced, gave up, and retooled to make dildos, literally.

For context: In Q4 2022, Tesla produced 430,000 cars. That's almost 60,000 more than JLR did during the entire 2022 at 376,381. This Delta will only grow!

The real reckoning will come once demand for the Defender, new RRS and full fat start weaning. Those two models are single handedly keeping JLR relevant.

Jaguar's only path for survival is to slap their logo on TATA's EVs: