XF Jaguar C-XF Concept @ NAIAS 2007

[Bruce]

Jaguar sold only 20,683 units in the U.S. in all of 2006, about the same as MB or BMW does in one month so clearly they need something. The status quo won't due.

JAGUAR BRAND DECEMBER 2006 U.S. SALES

----------->December Month % December CYTD %
----------> 2006 2005 Change 2006 2005 Change
XJ -------> 543 658 -17.5 5,027 8,304 -39.5
S-TYPE--> 266 879 -69.7 5,875 8,897 -34.0
X-TYPE--> 284 778 -63.5 5,214 10,941 -52.3
XK-------> 460 130 253.8 4,567 2,282 100.1
Total Jaguar 1,553 2,445 -36.5 20,683 30,424 -32.0

M

Wow, that really is terrible.

Merc1, would you happen to have Jaguar's world sales figures for 2006?

 

[EnI]

Jaguar sold only 20,683 units in the U.S. in all of 2006, about the same as MB or BMW does in one month so clearly they need something. The status quo won't due.

JAGUAR BRAND DECEMBER 2006 U.S. SALES

----------->December Month % December CYTD %
----------> 2006 2005 Change 2006 2005 Change
XJ -------> 543 658 -17.5 5,027 8,304 -39.5
S-TYPE--> 266 879 -69.7 5,875 8,897 -34.0
X-TYPE--> 284 778 -63.5 5,214 10,941 -52.3
XK-------> 460 130 253.8 4,567 2,282 100.1
Total Jaguar 1,553 2,445 -36.5 20,683 30,424 -32.0

M

Yes, this is a total disaster. Jaguar / PAG / Ford has nothing more to lose - it's already all lost. So, a radical changeover of Jaguar styling will definitely make (it), because it can not break since it's already all broken.

A rebirth of Jaguar ... Cool.

But ... this concept looks like a bastard child of Lexus (IS) & Aston Martin. Yet it looks brave. But I'm afraid (looking at spy pics) the production version will be much more tame.