chonkoa
Aerodynamic Artisan
I think people are having a hard time accepting "change" with something as defining and traditionally focused as BMW M. BMW M stands for no-nonsense purism, but they've moved into other niches because there is obviously a demand for other BMWs with the M treatment: the X5 M and X6 M. Maybe in the future we'll even see an M7, but for now I think Alpina does a good job of making the 7-Series sportier than it already is.
That is what is it.
The only constant force in the universe is change, and it is the most difficult phenomenon to manage as well. Change too soon and you leave everyone behind, change too late and you are left behind.
The Brand recognises this and have acted accordingly.



