Audi A5 in Verona
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GABO photographed the new coupé in Italy – even before its world premiere. It all happened under strict confidentiality. Always in line with the motto: nobody sees the
car apart from the camera. And of course the principal characters in the story, a love story: Natalia Wörner and Robert Seeliger. What emerged was a road movie about cars, food, design, fashion, architecture and Italian life. In Verona, Audi is presenting the A5 and the impressive photos of the coupé to the world’s media. The highlights: GABO, Natalie Wörner, Robert Seeliger, Yello and Michalsky share the honours – a road movie becomes reality.
GABO is an extraordinary woman – and a creative, outlandish photographer. Or rather: a photographic artist. She used to work as a model and from this experience knows exactly how people feel in front of the camera. She studied graphics in Hamburg, has travelled the world, and over the years has developed a passion for photography. Her black-and-white photographs of the young Boris Becker were striking. She made her breakthrough with a photo article about Herbert Grönemeyer for the magazine STERN.
News about GABO’s feel for the perfect stage for her models and her skilled use of light has spread quickly. No German photographer has taken pictures of so many important and interesting people from the world of politics, culture and society – and portraits have become her trademark. GABO’s pictures show people from their better side – they show their personalities. Now her successes have been extended to a car. "For Walter de’Silva, designing a car is an art," said GABO about the chief designer. "That meant that I had to photograph the A5 as if it were a work of art." The A5 is in good company. She has already photographed celebrities such as Richard von Weizsäcker, Claudia Schiffer, Kevin Costner and Eric Clapton.
Yello’s music stands for progressiveness and perfection. The two Swiss artists Boris Blank and Dieter Meier compose perfect electronic music from noise samples. Perfection – also elementary for
Audi, whether workmanship, performance or design. Yello developed the music for the A5 TV commercial. The campaign is due to start on 21 May 2007 in Germany, and will become international in June.
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Audi A5 in Verona - Top Speed