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The Audi brand continues to find itself reeling from some sins of the past. The brands involvement in the "Dieselgate" scandal, damage self-inflicted by some pretty thoughtless public statements made by a former CEO and the brands former director of marketing (both no longer with VAG), the CARIAD mess that contributed to massive new product presentation delays, well over two years for the A6 and Q6 etrons for example, to name a few. Audi needs to present a slam dunk that is not a stop gap solution. I don't see that coming any time soon.

The brand has become completely undesirable to me.

BMW is heading the same way with their nuvo interior bullshit. Everything does not need to feel like a f***ing people mover inside.
 
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Surprised the SL is not as bad as I thought.

MB's GLE and GLS clearly lack some appeal in Europe compared to their BMW counterparts.
 
That nuvo shit is infinitely superior to the crap MB is doing with their visionless management.



Hard to see from those charts which MB doesn't lack appeal compared to its BMW counterpart lol

There's a lot of wins and losses on both sides.

The MB ICE interiors still feel traditional despite their tech integration. And the W214 demonstrates a clear shift in quality and build. I'd much rather live with that than feel I'm driving an MPV.
 
Surprised the SL is not as bad as I thought.

MB's GLE and GLS clearly lack some appeal in Europe compared to their BMW counterparts.

Yep, over last Summer I have seen a few popping up around my area, as expensive as it is.
That being said, I have yet to see a single M8 coupe or droptop. Not one...
 
To each his own, but I fully agree. Nothing Benz or German about those interiors. Just gaudy.
Gaudy doesn't even begin to describe it. The worst is the graphics, that looks like ripped right off a 90s winamp skin.
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Daft comment. For someone so often wanting to play with the semantics of written text, read what I wrote.
Why do you get triggered so easily?
 
Do you have US sales compared to the W222?

There's definitely more W223s on the road here, compared to the W222 at the height of its life cycle, but the Austrlian high end vehicle market has also grown substantially since.
Can't find a reliable accurate source , but most of them agree on one thing : W222 sold better

https://www.goodcarbadcar.net/mercedes-benz-s-class-sales-figures/ (I find this pretty accurate )
https://www.businesswire.com/news/h...Year-Over-Year-Growth-for-Passenger-Car-Sales (also this)
 
The fact that luxury SUVs have become more popular may also have led to this.

Certainly, there's more choices than ever. Luxury SUVs were getting more popular during the W222's time too but it made such a splash that it bucked the trend at the time. The W222 was a shocker, whereas the W223 is more of an evolutionary successor. The W223 was delayed a year, then came out during the pandemic, and now doesn't have a refresh model available for those who are completing their lease cycle. The latter situation is not good business in the U.S.
 
Chinese-owned car brands outsell Tesla in Europe in February
  • BEV registrations increase by 25% while Tesla’s volumes fall by 44%
  • Chinese-owned carmakers outperform Tesla
  • Renault Group the month’s top performer with a 12% increase in volumes

A total of 966,300 new passenger cars were registered in Europe last month, marking a decline of 3% compared to the corresponding month last year. According to JATO Dynamics data for 28 markets*, decreases in Germany, Italy, Belgium, the Netherlands, Switzerland and Ireland were the main drivers of this trend. Year-to-date registrations fell by 2% to a total of 1,962,850 units.

European car regs February 2025


Felipe Munoz, Global Analyst at JATO Dynamics, commented: “There are still no clear signs of recovery in the European automotive industry. Uncertainty in the domestic market is being further complicated by challenges in both China and the US.”

Last month, registrations of battery electric vehicles (BEVs) increased by 26% to 164,000 units. This is the highest volume on record for both the month of February and the period of January to February, during which 329,700 units were registered, up by 31%.

Tesla registrations plunge

Against this positive backdrop, Tesla’s market share fell to 9.6% - the lowest it has been during the month of February over the last five years. The brand’s year-to-date market share fell from 18.4% in 2024 to 7.7% this year.

Munoz continued: “Tesla is experiencing a period of immense change. In addition to Elon Musk’s increasingly active role in politics and the increased competition it is facing within the EV market, the brand is phasing out the existing version the Model Y – its best-selling vehicle – in anticipation of the introduction of a new refreshed version.

“During this process, brands often experience a drop in sales before they return to normal levels, once the updated model becomes widely available. Brands like Tesla, which have a relatively limited model lineup, are particularly vulnerable to registration declines when undertaking a model changeover.”

In February, registrations of the Model Y fell by 56% to 8,800 units, while registrations of the Model 3 fell by 14% to 6,800 units. “The difference in volume drops between these two vehicles suggests that the decline in the brand’s overall sales is more firmly rooted in the Model Y changeover than Musk’s political activity. However, it will be interesting to see to what extent demand rebounds once the new Model Y hits markets across the region.”

Top 10 OEMs Europe February 2025


Chinese brands outpace Tesla for BEV sales

The difficulties that Tesla is currently facing have created opportunities for some of its competitors. In February, Chinese-owned car brands registered 19,800 new electric vehicles in Europe, outpacing Tesla which registered just over 15,700 units. In the same month last year, the former registered 23,182 units compared to the 28,131 registered by Tesla.

The best-selling Chinese-owned car brands were Volvo, BYD and Polestar. While Volvo recorded a 30% drop in BEV registrations, BYD and Polestar made substantial gains, with increases of 94% and 84% respectively. Xpeng also performed well with more than 1,000 units, closely followed by Leapmotor with almost 900 units.

Top 10 Europe February 2025


Renault Group shines
Volkswagen group continued to lead the market with share of 25.8%. Stellantis followed in second position but lost 2.6 points of share when compared to February 2024 due to double-digit drops at Citroen, Opel/Vauxhall and Fiat. Renault Group was the month’s top performer, with a 12% increase in volumes and a market share gain of 1.5 points. The group’s strong performance in February can be attributed to positive results posted by the Renault Clio, Dacia Duster and the new Renault Symbioz and Renault 5.

Much of Renault’s success was found in the BEV segment, with 9,400 BEVs registered in February, up by 96%. The French manufacturer was only outperformed by Volkswagen, which recorded a 108% increase in BEV sales. Other strong increases within the BEV segment include Audi (+67%), Kia (+56%), Skoda (+63%), Citroen (+190%), Cupra (+179%), Mini (+804%), and Ford (+146%). In contrast, Tesla, Volvo, MG, Fiat, Jeep and Smart all recorded declines.
Top 25 bestselling BEV brands


The Sandero leads again

The Dacia Sandero once again led in the ranking by model as Europe’s most registered new vehicle during the month. Meanwhile, second position was occupied by the Citroen C3, with the new generation already being widely available. The Renault Clio followed closely in third thanks to a 22% increase in volumes – the second best within the top 10, only outperformed by the Volkswagen Tiguan, in ninth position, which recorded a 43% increase in registrations.
Top 25 bestselling BEV models


The Tesla Model Y and Skoda Octavia have dropped out of the top ten model rankings, making way for the Dacia Duster and Volkswagen Tiguan. The best-performing models in the top 100 include: the Peugeot 3008 (+40%), MG ZS (+47%), Skoda Kodiaq (+32%), Jeep Avenger (+40%), Volkswagen ID.4 (+150%), Volkswagen ID.3 (+114%), Skoda Enyaq (+41%), Mini Countryman (+109%), BMW 5 Series (+54%), Fiat 600 (+369%), Audi A5 (+181%), Audi A6 (+74%), Mercedes E-Class (+49%) and Cupra Born (+64%).

 

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