All kind of sales Audi / BMW / Mercedes


Trucks and buses are not included in Mercedes figures. Daimler group was divided into 3 divisions.

 
What is the profitability of the BMW brand?
The one that posted and you saw less $164M from the motorcycle division if you want...although they are from BMW brand too, if you subtract that they were still higher in Q3 than those from Mercedes.
Trucks and buses are not included in Mercedes figures. Daimler group was divided into 3 divisions.
They include those of commercial vehicles, so everything boils down to the same thing, your assertion that "despite the lower sales of Mercedes generated more profits than BMW" is incorrect according to the numbers, you can't just say that you were wrong without giving so many turns?
 
The number of cars sold by Mercedes is 100 thousand less than BMW (excluding Mini). This corresponds to at least 500 million euros. However, the profit generated is higher. Is it my problem that you're too stupid to understand this? The profitability of BMW Group, which includes everything (mini and Rolls Royce), is not a problem for you. However, when it comes to Mercedes brand light commercial vehicles, you want to be cunning. You are very funny. Considering your logic, BMW made 6 billion euros less profit compared to the previous year. This is terrible...
 
The number of cars sold by Mercedes is 100 thousand less than BMW (excluding Mini). This corresponds to at least 500 million euros. However, the profit generated is higher. Is it my problem that you're too stupid to understand this? The profitability of BMW Group, which includes everything (mini and Rolls Royce), is not a problem for you. However, when it comes to Mercedes brand light commercial vehicles, you want to be cunning. You are very funny. Considering your logic, BMW made 6 billion euros less profit compared to the previous year. This is terrible...
Why are you insulting? You're not right, boy, and you still insult? Go to sleep, you're already late for school tomorrow.
 
BMW Rules Out Price Cuts To Boost Sales As Demand Is Already Strong

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BMW says 'no interest' in price war as order books bulge

BERLIN, Nov 3 (Reuters) - BMW (BMWG.DE) forecast strong fourth quarter sales on Friday and said its order book was filled into the first few months of next year, with executives adding they saw no need to cut prices as some rival automakers have.

 
It has been 1 year since the 7 series was released. The increase rate reflected in sales figures is 15%. Is this the part that BMW is happy with?

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Complain less, work better

A high margin continues to be more important to the BMW Group than buying market share with high discounts. BMW boss Oliver Zipse confirmed what customers in many markets have been experiencing for a long time to the Reuters news agency as part of the presentation of the quarterly figures for Q3 2023. He expressly said that increasing market shares through high discounts was not part of BMW's strategy and that the figures currently presented were proof that the BMW Group could expand its market shares without large discounts thanks to attractive products.
This also applies especially in comparison to the premium competition from Mercedes, which BMW is expected to leave behind again in 2023.

Reuters also notes that BMW, in contrast to Mercedes and Porsche, does not mention inflation or high interest rates on financing as an obstacle to further growth in its statements. The higher proportion of electric cars compared to Mercedes-Benz does not appear to have a significant negative impact on the margin. In the third quarter, around 15.1 percent of BMW's global sales were electric cars, while at Mercedes it was only around 12.1 percent. Mercedes also complains about “intense price competition,” especially when it comes to electric cars.

 
I have been noticing that in the UK Mercedes sales are basically half those of AUDI and BMW, very atypical to the rest of Europe which is much more even, why is this due?
 
I have been noticing that in the UK Mercedes sales are basically half those of AUDI and BMW, very atypical to the rest of Europe which is much more even, why is this due?
I was wondering the same thing. I was in London recently for two weeks, and judging by the number of S's, E's and Mercedes in general in London, you would never think the disparity would be this huge across the nation.

In fact I saw multiple EQS's and EQE's as well, but only a single 7 series.
 
"BMW Hong Kong decided to cater to the NFT-loving crowd by bringing the i5 M60 to ApeFest 2023 and plastering it with bored apes for what the automaker refers to as a “digital wrap.” While this marketing decision may seem strange to some of us past a certain age, the numbers don’t lie."

"The German automaker is thriving, eclipsing its archrivals Mercedes and Audi in terms of sales in recent times. Demand is not showing signs of slowing down, so the big decisions taken at home in Munich appear to be working if we’re talking strictly about sales."

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I have been noticing that in the UK Mercedes sales are basically half those of AUDI and BMW, very atypical to the rest of Europe which is much more even, why is this due?

Ultimately it might be down to simply being able to get a good deal on an Audi or BMW, and not on a Mercedes.

Their recent move to an 'agency' model for their dealerships being an obvious reason why, though I don't know how different this scenario is compared to the rest of Europe.

Nearly all BMW dealerships here are, I believe, franchised, so price competition is high - potentially higher than Mercedes was anyway since I believe the Mercedes UK retail group subsidiary owned* a lot more dealers than BMW did anyway - that scenario plus a move to an agency model with no/limited price competition could be a factor, but again, I don't know how this compares with other territories.

*They have, or are in the process of selling all their dealers off. I've no idea if these are becoming 'agencies' or just being taken over other retail groups.
 
Ultimately it might be down to simply being able to get a good deal on an Audi or BMW, and not on a Mercedes.

Their recent move to an 'agency' model for their dealerships being an obvious reason why, though I don't know how different this scenario is compared to the rest of Europe.

Nearly all BMW dealerships here are, I believe, franchised, so price competition is high - potentially higher than Mercedes was anyway since I believe the Mercedes UK retail group subsidiary owned* a lot more dealers than BMW did anyway - that scenario plus a move to an agency model with no/limited price competition could be a factor, but again, I don't know how this compares with other territories.

*They have, or are in the process of selling all their dealers off. I've no idea if these are becoming 'agencies' or just being taken over other retail groups.
I think you are on the right track concerning the MB agency model. In Germany you can see diminishing sales as well after the agency model started (I lbelieve it was June this year). The market finds the agency prices hard to swallow. MB already reacted by not necessary lowering prices, but making packages with extras for less money than if you would opt for this extras separately. C class is good example of this "making the car cheaper/ess expensive with bundled extras".
The C 300 mild hybrids have become € 3.000 cheaper in base price and the special offers with the packages can safe up to 30%.
 

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