Or the brand name. I mean, let us face it, premium German cars cost as much as they do cause people are willing to pay the premium for the brand name, not really cause they cost as much to build - wasn't there some article on the ridiculous amount Porsche makes per 911 - something to the tune of $20,000. And I don't even want to imagine what the figure is for Italian exotics.
I am not ridiculing the idea of brand value. Like it or hate it, it is part of the modern society. I like to think of myself as someone not too into brands, but I will admit, the toughest part of buying a GTR if I ever get one will be telling my friends I paid $70 grands for a Nissan, while I will proudly announce I sunk 100 big ones into a Porsche.