Hot! Unnecessary Noise from the 7-er Thread

[Deleted member 57437]

He probably thinks there's nothing wrong with being gay and that anyone is free to dress, behave and engage in whichever intimate practices they desire; but that a brand that has built its most iconic models and forged its entire image around the traditional masculine "gentleman driver" figure (which doesn't mean you need to be one to own and drive one) so easily ditches its core fundamentals to jump on whichever bandwagon is the latest and trendiest, catering to completely different audiences, and in fact explicitly expressing contempt towards those who still admire its heritage (I don't recall whether that statement about gladly losing the traditional customer base was from Dukec or van Hooydonk), is just ridiculous.

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To claim that such remarks are homophobic is just as idiotic as to claim that saying Macron or Scholz shouldn't be dressing up as clowns is clownphobic, or that saying Porsche or Louis Vuitton shouldn't be selling tampons to make more money is misogynistic.

Of course quickly evolving digital tech, refined materials, uncluttered design, are making cars evolve towards mobile living rooms, and leather-gloved gear stick-yanking Sean Connerys and Steve McQueens aren't everyone's role models anymore; but there is nothing wrong with offering the best "living room" tech and design solutions available all the while cherishing, valorizing and emulating part of that traditional driver spirit in the brand imagery and communication -- obviously to different extents for M and regular BMWs. If however the brand is a total chameleon kowtowing and trying to be something completely different to each and every possible market segment, then it doesn't mean anything at all anymore, then there is nothing making a BMW fundamentally different from, say, a Renault or Toyota, or from a general public food or clothing brand.

Sticking to solely TO THE PRODUCT ITSELF and abandoning any sort of perceived reliance on props or agendas constitutes good promotion. To me, at least.

 

[Big Sam]

He probably thinks there's nothing wrong with being gay and that anyone is free to dress, behave and engage in whichever intimate practices they desire; but that a brand that has built its most iconic models and forged its entire image around the traditional masculine "gentleman driver" figure (which doesn't mean you need to be one to own and drive one) so easily ditches its core fundamentals to jump on whichever bandwagon is the latest and trendiest, catering to completely different audiences, and in fact explicitly expressing contempt towards those who still admire its heritage (I don't recall whether that statement about gladly losing the traditional customer base was from Dukec or van Hooydonk), is just ridiculous.

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To claim that such remarks are homophobic is just as idiotic as to claim that saying Macron or Scholz shouldn't be dressing up as clowns is clownphobic, or that saying Porsche or Louis Vuitton shouldn't be selling tampons to make more money is misogynistic.

Of course quickly evolving digital tech, refined materials, uncluttered design, are making cars evolve towards mobile living rooms, and leather-gloved gear stick-yanking Sean Connerys and Steve McQueens aren't everyone's role models anymore; but there is nothing wrong with offering the best "living room" tech and design solutions available all the while cherishing, valorizing and emulating part of that traditional driver spirit in the brand imagery and communication -- obviously to different extents for M and regular BMWs. If however the brand is a total chameleon kowtowing and trying to be something completely different to each and every possible market segment, then it doesn't mean anything at all anymore, then there is nothing making a BMW fundamentally different from, say, a Renault or Toyota, or from a general public food or clothing brand.

So you think when leylandi and Artist said BMWs are "gay", do you think they were making a considered critique about BMW marketing over the last 60 years? Or do you think they were just using it as a general term of abuse in order to provoke? It was the choice to use "gay" as a term of abuse which makes it homophobic.

 

[duesy]

Who made you then sheriff in this town ?

This town has a sheriff already. Many, in fact. I'll reach out if you force me to. The 'wild wild west' is pure fantasy at this point in human history.

 

[duesy]

So you think when leylandi and Artist said BMWs are "gay", do you think they were making a considered critique about BMW marketing over the last 60 years? Or do you think they were just using it as a general term of abuse in order to provoke? It was that choice of word which is offensive.

Indeed. The context/tone was clearly derogatory. Whitewashing is not applicable. There is even a preemptive attack on the forum's 'snowflakes' in anticipation of the provoked outage. It's well known what character types resort to this specific metaphor.

 

[Big Sam]

easily ditches its core fundamentals to jump on whichever bandwagon is the latest and trendiest, catering to completely different audiences, and in fact explicitly expressing contempt towards those who still admire its heritage (I don't recall whether that statement about gladly losing the traditional customer base was from Dukec or van Hooydonk), is just ridiculous.

Imagine describing being gay as a "bandwagon" and "trendy"? Imagine thinking that a company trying to appeal to the gay demographic is "showing contempt" to those who admire BMW's heritage? Are you that insecure? There's a name that people like you would call someone like that. Snowflake.

I've just picked up my new M3 this morning, and at no point did I feel my masculinity threatened because BMW could have also sold me a pink Mini Cabriolet.

I've read some strange opinions on this forum, but this is off the scale. I tell you what though. From my experience, the men who are so overtly homophobic are the ones who are, on a very deep level, as deeply and profoundly gay as you could be. So come on, advantage20. Stop living a lie. Stick on your Kylie Greatest Hits and be fabulous. You never know, you might like it.

 

[Matski]

Well this thread went south didn't it.

 

[martinbo]

He gets it

He really doesn't.

And let me be clear on this - all of the mods on this forum on this matter are aligned - no homophobic (and any other form of prejudice) is tolerated on this forum.

Also, for those of you feeling the urge to reply to me because of your perceived God-given right to free speech - do so and risk your ability to post here and in other threads.

This matter is going into the back-office and we will act accordingly.