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Consumers don't care, they're buying FWD BMWs and MBs, but we here are supposed to care IMO. Yes this E Coupe looks like more of the same IMO. It can be on MRA, but the the E-Class version of MRA would dictate a car that is more upscale and more expensive than the E sedan, not cheaper or the same price. Back in the day the 300CE was like 10K more than the 300E sedan. The S Coupe is clearly pricer than the S sedan, and it should be that way with the E Coupe, but we'll see.
M
OK so we are going to ignore the fact that the current E-class coupe (at least in the U.S.) already started higher than the sedan?
I can only account for the post-refresh model, but it was never as cheap as the sedan. Further, right now the base model is the E400 Coupe starting at $54,000. Let's not also act like the E-class coupe was offering C-class quality for that price; it's refinement levels, interior trim, customization, and option list was at par with the W212 sedan or higher.