It's the new Lamborghini SUV! Meet the Urus
The Urus is Lamborghini’s long-awaited re-entrance into the SUV market. It’s also the perfect representation of its 55-year journey from seller of mad things with an allergy to ergonomics, to an ultra-modern supercar manufacturer with the quality, reliability and business sense of Audi.
Few would argue the latter is a bad thing when it spawns a family of supercars that you can actually see out of and start on the button every time… but the big fat question here is, is a spacious, high-riding, five-seater family SUV pushing the Germanic sensibleness too far?
Let’s start with the way it looks. No doubt you made your mind up within seconds of seeing it, but hopefully we can agree on one thing: of the Porsche Cayenne, Bentley Bentayga and Audi Q7 bunch with which it shares its steel and aluminium MLB platform, it’s not pug-ugly like the Bentley, and has more presence than the other two put together.
In the interim five-and-a-half years since we saw the Urus concept, it’s become a little larger, rounder and wider of arse, but the overall shape is surprisingly faithful. There’s the same arrowhead bonnet shut line, but beneath that there’s a lot more going on.
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