Do you imagine an A8 having the overall appearence of an A5?. That will be stunning, and people will fall in love with LEDs lights, agresive look, and the refinement and the luxury of such a car.
2007 data in millions (euros):
BMW MB
Revenues 56018 52430
EBIT 3873 4753 (Profit before tax & interest)
MB achieved higher profits. However there are huge differences in capital expenditure. Also depreciation/appreciation/amortisation is treated very differentlly. However bmw's profits have decreased quite substantially from 2006. from investor's point of view, bmw also has higher return on capital employed.

for now BMW is the king of german brands..
^ofcourse you can twist and turn..
but at the end of the day.. profit and sales is what makes the car wold go around..
prestige is just something that aids to reach those 2 other more important goals
PS
But yeah..imo and my mind MB is still the king not only of german brands..but in the world![]()
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