5 Series (G60) [Spy Shots] BMW G60 5 Series LCI

[Mick Briesgau]

Mercedes has switched to an agency sales model in two of Europe's largest car markets. They openly state more profit from less sales is the goal, how you interpret that is up to you, but it would seem that whatever problems you think the 5-er has, go away if you can get a few grand off the price.

Exactly. Money talks. An example; a 540d x-drive costs about € 18.000-€ 20.000 less than an E 450d 4-Matic, both with class fitting accessories and equipment. And that’s with an E with 6% discount and a 5er before discount.

 

[Matski]

Exactly. Money talks. An example; a 540d x-drive costs about € 18.000-€ 20.000 less than an E 450d 4-Matic, both with class fitting accessories and equipment. And that’s with an E with 6% discount and a 5er before discount.

A UK specific reason why there might be a large discrepancy in price (and therefore sales), is the the wonderful EV mandate.

Mercedes are currently not even meeting last years target of 22% BEVs, BMW are just squeaking this years target of 28%, so roughly 6% of Mercedes UK sales volume is potentially going to attract a £15,000 per vehicle fine (YTD that would be £38 million in fines*) - it'd be absolutely f***ing bonkers for Mercedes to incentivise ICE vehicles at the moment. EQE is basically flat £9,500 discount on all models at the moment, the most they're offering on a £90k E450d, is free servicing.

*Pooling of sales/credits will help with this.

 

[CrunchSlaughtered]

Exactly. Money talks. An example; a 540d x-drive costs about € 18.000-€ 20.000 less than an E 450d 4-Matic, both with class fitting accessories and equipment. And that’s with an E with 6% discount and a 5er before discount.

Just a random search in google:
The 2024 BMW 540i xDrive has a starting MSRP of $64,900, while the 2024 Mercedes-Benz E-Class E 450 4MATIC has a starting MSRP of $62,300. The 540i is generally considered to be slightly more expensive than the E450. However, pricing can vary based on specific trim levels and options.

Here's a more detailed breakdown:

• BMW 540i:
  The 540i xDrive Sedan, with a starting price of $64,900, is a popular choice in the BMW 5 Series lineup.
• Mercedes-Benz E-Class E 450 4MATIC:
  The E 450 4MATIC Sedan starts at $62,300, offering a comfortable and well-equipped luxury

 

[Mick Briesgau]

Just a random search in google:
The 2024 BMW 540i xDrive has a starting MSRP of $64,900, while the 2024 Mercedes-Benz E-Class E 450 4MATIC has a starting MSRP of $62,300. The 540i is generally considered to be slightly more expensive than the E450. However, pricing can vary based on specific trim levels and options.

Here's a more detailed breakdown:

• BMW 540i:
  The 540i xDrive Sedan, with a starting price of $64,900, is a popular choice in the BMW 5 Series lineup.
• Mercedes-Benz E-Class E 450 4MATIC:
  The E 450 4MATIC Sedan starts at $62,300, offering a comfortable and well-equipped luxury

In the Netherlands and Germany there’s no 540i. What comes closest is a BMW 550e x-drive PHEV that has a base price of € 77.900. Mercedes E 450 4-Matic is € 82.500.
Diesel versions:
E 450d 4-Matic € 86.250, BMW 540d x-drive € 71.100.

 

[Swissbob]

In the Netherlands and Germany there’s no 540i. What comes closest is a BMW 550e x-drive PHEV that has a base price of € 77.900. Mercedes E 450 4-Matic is € 82.500.
Diesel versions:
E 450d 4-Matic € 86.250, BMW 540d x-drive € 71.100.

The 540d is much slower than the 450d.

 

[Mick Briesgau]

The 540d is much slower than the 450d.

Well, there’s a significant gap in engine specification: 5er -> 223 kW/ 670 Nm, Benz -> 270 kW + 17 kW (ISG)/750 Nm. Allthough the BMW is 70 kg lighter, apparently the difference in engine power is too much.
EU Weight: 5er 1.980 kg, Benz 2.050 kg.

 

[klier]

Regarding only the ICE versions the 5 series is still outseling the E class by a big margin.

yeah, ICE vs EV has little to do with it, I see 10 times more ICE 5er than the E class.

E class is just a bunch of absolutely nothing, that's why it doesn't sell. Nothing whatsoever remarkable about this car. Very plain looking, no tech that stands out, no nice interior, no nice big engines.......nothing.

No wonder it's dead.

 

[Uygar]

yeah, ICE vs EV has little to do with it, I see 10 times more ICE 5er than the E class.

E class is just a bunch of absolutely nothing, that's why it doesn't sell. Nothing whatsoever remarkable about this car. Very plain looking, no tech that stands out, no nice interior, no nice big engines.......nothing.

No wonder it's dead.

I actually love the way E Class looks. Has a very elegant design. I wouldn’t mind the interior with all of those screens either. But still, the 5er outsells it with its “grotesque” design, as some people say .
My mom is having a great time with her i5

 

[jphcbpa]

The BMW 5 Series Is Outselling The E-Class And A6 In Europe

https://www.bmwblog.com/2025/06/09/bmw-5-series-outselling-e-class-a6-europe/

 

[manuelf]

The BMW 5 Series Is Outselling The E-Class And A6 In Europe

https://www.bmwblog.com/2025/06/09/bmw-5-series-outselling-e-class-a6-europe/

Thank you for the data. Looking at it and comparing with Mercedes data, question comes to my mind: What does this mean financially? I mean: BMW is vastly outselling Mercedes here, but needs only one platform, one production line, much less R&D and so on ... this (combined) has to go into the hundreds of million euros advantage ... or am I massively exaggerating here?

 

[SCOTT27]

Thank you for the data. Looking at it and comparing with Mercedes data, question comes to my mind: What does this mean financially? I mean: BMW is vastly outselling Mercedes here, but needs only one platform, one production line, much less R&D and so on ... this (combined) has to go into the hundreds of million euros advantage ... or am I massively exaggerating here?

No. BMW plans in the long term for the transition to EV would be a marathon not a sprint. Whilst everyone has progressed radically. BMW are taking their time and building momentum. For some hybrid is the next logical step for the customer before a full EV commitment. Whilst some prefer the more rational ICE options. Giving the customer choice allows the customer to progress to inevitable EV transition.

 

[Jacke]

The BMW 5 Series Is Outselling The E-Class And A6 In Europe

https://www.bmwblog.com/2025/06/09/bmw-5-series-outselling-e-class-a6-europe/

@leylandi

 

[klier]

@leylandi

He posted them somewhere already I believe

Thank you for the data. Looking at it and comparing with Mercedes data, question comes to my mind: What does this mean financially? I mean: BMW is vastly outselling Mercedes here, but needs only one platform, one production line, much less R&D and so on ... this (combined) has to go into the hundreds of million euros advantage ... or am I massively exaggerating here?

Still not enough for a proper high torque 6 speed though....

 

[SKY]

Btw, seems like BMW is ashamed of the X3 interior quality and in changing entire interior body panels from one year to another. Maybe we don’t have to wait for the FL to have a 5er with a proper interior.

 

[klier]

Btw, seems like BMW is ashamed of the X3 interior quality and in changing entire interior body panels from one year to another. Maybe we don’t have to wait for the FL to have a 5er with a proper interior.

I think it has more to do with wanting all interiors in the same NK vibe. They're changing the perfectly fine 7er interior for this NK look too, and they sure wouldn't have done that for a normal facelift.

But yeah, the current X3 interior is terrible.

 

[SKY]

I think it has more to do with wanting all interiors in the same NK vibe. They're changing the perfectly fine 7er interior for this NK look too, and they sure wouldn't have done that for a normal facelift.

But yeah, the current X3 interior is terrible.

Correct. But my point is the X3 seems like it will have the exact same interior design wise next year, just with improved quality. Since the FL G60 is still a couple of years away, maybe next year this upgraded interior quality also comes to the G60 pre-FL.

 

[Swissbob]

No. BMW plans in the long term for the transition to EV would be a marathon not a sprint. Whilst everyone has progressed radically. BMW are taking their time and building momentum. For some hybrid is the next logical step for the customer before a full EV commitment. Whilst some prefer the more rational ICE options. Giving the customer choice allows the customer to progress to inevitable EV transition.

I disagree the transition to EV is not inevitable, it’s instead a stupid idea from stupid politicians.

But that’s only my personal opinion.

 

[klugscheisser87]

I disagree the transition to EV is not inevitable, it’s instead a stupid idea from stupid politicians.

But that’s only my personal opinion.

The influence of politicians and activist is already a story from the past.
The biggest push is now from China and their EV take on the US and UE.

 

[Swissbob]

The influence of politicians and activist is already a story from the past.
The biggest push is now from China and their EV take on the US and UE.

Which still nobody buys because of bad reliability, MG is the perfect example.

In other forums you can find stories about spare parts not being available for half a year.

It’s atrocious.

 

[Design FIRST]

No. BMW plans in the long term for the transition to EV would be a marathon not a sprint. Whilst everyone has progressed radically. BMW are taking their time and building momentum. For some hybrid is the next logical step for the customer before a full EV commitment. Whilst some prefer the more rational ICE options. Giving the customer choice allows the customer to progress to inevitable EV transition.

I was among those who lambasted BMW for not going "all in" with a dedicated EV architecture for mainstream offerings a few years ago. Of course, I have been proven wrong in the face of the relative success of the G60/61 5 series. My take is that acceptance for electric drivetrains will grow, while not quite as rapidly as I had initially anticipated. Demographics support inevitability, as many of the diehard ICE advocates are of a more mature age, their market relevance gradually diminishing. Perhaps REEV solutions will manage to make a larger interim impact. We'll see.