7 Series (G70) [Rumors] BMW (G70) 7-Series Facelift (Spy pics & info)

[martinbo]

Companies with strong roots remain connected to their past and shape their designs accordingly. Companies that deviate from this generally fail. BMW, with a few exceptions, hasn't completely severed ties with its past in shaping its designs. The moment it did, it faced a barrage of criticism or polarization. This is the reason for the current controversies surrounding some models. Looking at Mercedes, I must say they've generally been bolder than BMW in terms of design. The E-Class is a good example. Start from the W124 and go up to the present day, and you'll see how different they look. BMW's 5 Series generations have followed a more conservative design path.

Regarding your personal animosity, I believe I've made sufficiently constructive contributions in this forum. My criticisms or approvals are my opinions. Whether you agree with them is your problem. You can't judge me based on that. This isn't a forum for any particular brand, but you're acting like one. Your prejudices are causing you to think negatively about me because you don't know everything I've written. You just made that clear.

Impressive use of an AI-enhanced rebuttal.

 

[MAJESTIC]

^ Just because you are more inclined to consider Mercedes-Benz designs as beautiful (in general) does not mean that BMW modern designs are ugly, in opposition. I really don't understand why people are so radical when it comes to modern BMW designs.

The 90s BMW models may well be a standard regarding elegance, but we cannot just stop there. BMW is not as anchored in the past as other brands and it experimented a lot with designs during last 30 years, gaining a lot of valuable experience.

When it comes to design philosophies, that's what sets BMW clearly apart and ahead. No doubt on that and clearly undeniable.



Oh, really? Be informed that I have. Defending yourself won't change the matter. What you are generally doing overall in this forum has become rather pathetic.

I totally agree with you and what the commenter said. The G70 is definitely the most beautiful BMW.

 

[Titot]

“Render is 95% near to real, but the grill is like on M5”

 

[Uygar]

Yes I am a MB fan but honestly calling it the most beautiful BMW?

That's just trolling

I think both Mercedes and BMW designs need a wake up just my opinion

It’s called having different opinions, not trolling.

 

[klier]

Impressive use of an AI-enhanced rebuttal.

it's pretty clear when he's not using AI. Because those will be the dumb three word answers. It's not even enhanced, it's full blown AI.

Absolutely wild, I know. What a sad individual you must be to do that.

 

[Mick Briesgau]

The sales number would be significantly higher if it was cheaper, not if it was smaller.

I call BS on this claim.

You can call it whatever you want. The price isn’t a problem at all, it comes with the territory. And besides, it’s still less expensive than the W224. The size is the main problem with this generation, especially in Europe that is.

 

[Uygar]

In Turkiye the 7er sales skyrocketed with this generation, whereas it was the exact opposite in the past and S-Class was always the segment leader. They both pretty much cost the same as well, so no huge price difference there. Main advantage for the i7 was having a lower tax, as it’s an EV, but ICE model still sells as much. So overall I don’t think the main issue is the price or the size, just people being biased. S-Class has dominated this segment for a really long time so it’s natural that people gravitate towards it. Plus, it’s really market specific, but I still don’t think the main issue is the size itself. If you compare the two, there really isn’t THAT much of a size difference in length and height, they’re both huge vehicles. Again though, I’m just speaking on the behalf of my country, I don’t really have any information about other markets.

 

[Esp5]

In Turkiye the 7er sales skyrocketed with this generation, whereas it was the exact opposite in the past and S-Class was always the segment leader. They both pretty much cost the same as well, so no huge price difference there. Main advantage for the i7 was having a lower tax, as it’s an EV, but ICE model still sells as much. So overall I don’t think the main issue is the price or the size, just people being biased. S-Class has dominated this segment for a really long time so it’s natural that people gravitate towards it. Plus, it’s really market specific, but I still don’t think the main issue is the size itself. If you compare the two, there really isn’t THAT much of a size difference in length and height, they’re both huge vehicles. Again though, I’m just speaking on the behalf of my country, I don’t really have any information about other markets.

FYI

BMW 7 Series Sales USA (all 2025): 11,393 units.
Mercedes-Benz S-Class Sales USA (all 2025): 6,443 units.

The Mercedes-Benz S-Class Has Lost Its Crown In The High-End Luxury Sedan Segment

The competition in this segment is a lot fiercer than it used to be.

carbuzz.com

2025 (Full Year) USA: BMW and Mini Car Sales by Model - Car Sales Statistics

In full-year 2025, BMW and Mini increased car sales in the USA, with the X3 and X5 the best-selling US models.

www.best-selling-cars.com

 

[martinbo]

Oh FFS not this again.

 

[klier]

You can call it whatever you want. The price isn’t a problem at all, it comes with the territory. And besides, it’s still less expensive than the W224. The size is the main problem with this generation, especially in Europe that is.

Well, I think you have to come with some data to support that, because to me it just sounds like personal preference.

 

[Mick Briesgau]

Well, I think you have to come with some data to support that, because to me it just sounds like personal preference.

Of course, I’ll immediately launch a survey among all potential buyers in this specific segment in Europe.
Or you simply rely on common sense and your general understanding of the European market and mindset

 

[Design FIRST]

BMW very conscienciously shifted the target markets for the G70 7er from it's inception onwards. It was never intended to cater to the needs of the EU and other European markets. Asia, the UAE, U.S. and pre-Ukraine War, Russia were perceived as unit sales pillars. Here in the EU and most of the rest of Europe, the role of the large, exclusive luxury segment sedan has been diminishing for years. And will continue to do so. This applies to BMW, M-B, Audi and others.

 

[Esp5]

Let's not forget that in recent years the LWB versions (of the three German flagships) were and still are by a wide margin the best-selling models worldwide.

 

[leylandi]

In Turkiye the 7er sales skyrocketed with this generation, whereas it was the exact opposite in the past and S-Class was always the segment leader. They both pretty much cost the same as well, so no huge price difference there. Main advantage for the i7 was having a lower tax, as it’s an EV, but ICE model still sells as much. So overall I don’t think the main issue is the price or the size, just people being biased. S-Class has dominated this segment for a really long time so it’s natural that people gravitate towards it. Plus, it’s really market specific, but I still don’t think the main issue is the size itself. If you compare the two, there really isn’t THAT much of a size difference in length and height, they’re both huge vehicles. Again though, I’m just speaking on the behalf of my country, I don’t really have any information about other markets.

 

[SKY]

I bet none of these internet warriors are the target public of a 7er/S-Class. They probably do not own shares of BMW or MB (why not support the company you so blindly follow with your pocket?).

So not sure why they are so worried about a product they will never buy made by a company they do not invest into.

 

[Esp5]

I bet none of these internet warriors are the target public of a 7er/S-Class. They probably do not own shares of BMW or MB (why not support the company you so blindly follow with your pocket?).

So not sure why they are so worried about a product they will never buy made by a company they do not invest into.

Nonsensical comment

 

[Matski]

If BMW had had an SWB version in its portfolio, the sales numbers — especially in Europe — would have been significantly higher.

The sales number would be significantly higher if it was cheaper, not if it was smaller.

I call BS on this claim.

So..

Based on UK registration data (because it's the only place I know to get model breakdowns), it's possible to get an idea of the split between SWB and LWB.

With limited data for the F01/02 generation, the split SWB:LWB was 57:43%. The best selling model (based on limited data) was the 730 diesel, the mix between the 730d and 730Ld was 70:30.

For the G11/12 generation, the average split was 56:44%.
Overwhelmingly, the best selling model was again the 730 diesel. The split here was 81:19 in favour of the SWB. For reference the 730d did 4204 units, the 740d did 1382 units, the best selling LWB model was the 730Ld which did 1011 units.
The 40e/45e/40i cars were all >50% LWB versions... they just didn't do anything like the number of units as the bread and butter 30d.
The 40d was 60:40 SWB.

750 were all SWB, 760 were all LWB, but they're a small fraction of total sales.

Conclusion, this is only the UK market, but as the second largest car market in Europe, I think it's probably representitive of the EU too. The split between Long and Standard wheel base can be generalised as 55:45.... so call it half of 7-ers here are SWB. The cheaper engine versions skew hard towards SWB, the bigger engines skew towards LWB - this is pretty intuitive IMHO. Not having the cheaper entry versions goes hand in hand with not having SWB vehicles. This was HALF the 7-er customer base here.

Also, G70 related side note, i7 seems to be selling 2:1 compared to the ICE/PHEV 7-ers. In the same way that the diesel models were most popular in previous models, the i7 is likely more popular because these are incentivised through reduced taxation.

The USA and China are obviously different cases... I mean, China gets a Maybach with a six cylinder.. so <shrug emoji>