Dawn Rolls-Royce Dawn

Rolls-Royce Dawn forum covering all generations of the open-top luxury convertible. Discuss new models, design, future developments, spy shots, industry news, technology, specifications, ownership experiences, and Rolls-Royce heritage. Related: Rolls-Royce Ghost.
If you compare a RR to a Corolla, sure. But if you compare a Dawn to a standard S cabrio?

Then to a point you also have to factor in economies of scale and manufacturing capabilities. If Mercedes had had to build a dedicated factory in a totally separate location for producing 2000 S-Classes per year, I'm sure the price would be higher. Ammortisation of tooling costs for components common to other models would also save Mercedes some money.

The Bill or Materials for manufacturing a car is 10 of thousands of items, there's thousands of reasons why it might end up costing more. But, a fashion garment?

It's a valid question though, as is why does the S65 Cabrio cost 50% more than the S63 Cabrio, or 70% more than an S500 Cabrio?
 
I've been very cynical about all these 'limited edition' Rolls-Royce vehicles in the past ......but I have changed my opinion slightly: although Rolls-Royce makes a big deal about being a 'bespoke' carmaker, where no two cars are the same (I seriously doubt that's true), the reality is a huge number of Rolls-Royces are ordered by dealers and sold (and leased) to customers who prefer to buy straight off the showroom floor rather than wait several months.

Dealers, even at this level of the market, are very unlikely to be particularly experimental with colours and options so there are a lot of Black/Black, White/White, Silver/Black, Black/White vehicles on the market. With these special editions, Rolls-Royce can show potential buyers far greater possibilities (than they may even be aware of) and also give their dealers some more interesting colours/options than they would otherwise order for their showroom.
 
I've been very cynical about all these 'limited edition' Rolls-Royce vehicles in the past ......but I have changed my opinion slightly: although Rolls-Royce makes a big deal about being a 'bespoke' carmaker, where no two cars are the same (I seriously doubt that's true), the reality is a huge number of Rolls-Royces are ordered by dealers and sold (and leased) to customers who prefer to buy straight off the showroom floor rather than wait several months.

Dealers, even at this level of the market, are very unlikely to be particularly experimental with colours and options so there are a lot of Black/Black, White/White, Silver/Black, Black/White vehicles on the market. With these special editions, Rolls-Royce can show potential buyers far greater possibilities (than they may even be aware of) and also give their dealers some more interesting colours/options than they would otherwise order for their showroom.

I can see that being the case in the US as buying right off the lot is the norm, whether it's a Toyota Camry or MB S500 or even a Rolls-Royce. But from what I gather in Europe, with the higher end cars especially, customers tend to order to build.
 
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"Let's take one of the most elegant cars on sale and make it incredibly tasteless"
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These Wald body kits are popular specifically in Tokyo, LA, and Miami.
 
TEST DRIVE: Rolls-Royce Dawn – The Luxurious Drophead

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Patek Phillipe is the Rolls-Royce of watches, the Mona Lisa is the Rolls-Royce of paintings and Rolls-Royce is the, um, Rolls-Royce of automobiles; an expression used to describe that which is unrivaled. Rolls-Royce has finally decided to enlighten the mundane every-day lives of us Scandinavians: they are officially entering the Swedish market. After several experiences of becoming weak at the knees and having difficulty breathing each and every time I have laid eyes upon a Rolls-Royce in the wild, the day has now come where I will get to drive one. More specifically I would be driving Rolls-Royce’s latest addition – the Dawn. A theater on wheels for the world to look upon and wonder: “who is behind the wheel of that thing?” To see what being a celebrity for a day really is like, I flew to Munich to pick up the brand-new Rolls-Royce Dawn.

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A Rolls-Royce is not interested in numbers. The price is irrelevant, the performance should be adequate and the handling should be just right. The car is focused on turning every trip into an experience, both for you and for others. Every inch of a Rolls-Royce has been developed with the sole focus on making each of the car’s occupants feel as notable as possible. The Rolls-Royce Dawn is an enormous car which has been designed with ships in mind. It moves forward with the same aplomb and weight as a tank. Looks-wise it’s a brilliant thing which oozes of class and wealth. It’s not provocative in any way, rather it is fairy-tale like. The proportions are impeccable and the design is unique. Rolls-Royce has chosen to lead by example.

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When you get into the car and press the button for the doors to close, you become encapsulated within a bubble. All your chores and responsibilities are left outside and you are totally isolated from your surroundings. Even though the Dawn is a cabriolet, the sound level is comparable to that of the Orfield Laboratory. The sheep wool carpets are profoundly pleasant but at the same time incredibly impractical – a pair of shoes which you wear only when driving the Dawn are a must. The level of detail is so high that I wouldn’t be surprised if Rolls-Royce used a microscope when the interior was designed. Naturally you recognize some elements from BMW but everything has gone through a Rolls-Royce-ifcation. The graphics on the infotainment system are noticeably more attractive and offer more of a minimalistic look – something which stays true to the Rolls-Royce philosophy. One example being the fact that you cannot set a temperature on the AC – instead you have to move a slider where blue and red represents cold and hot respectively. The seats would make all chiropractors cry tears of joy as a result of their ergonomics.

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The Rolls-Royce is like a puzzle – all the small pieces make up the whole. Although it’s when you grab the steering wheel, which is as thin as a sail boats’ but just as big, when the experience really makes an impact. With the push of a button you hear the starter engine waking up the beast of a V12 to life. Once you put the column-mounted gear lever into “D” the car is ready for the ride of your lifetime. One does not drive a Rolls-Royce, one experiences it. However cliché that may sound, there’s a reason for the expression. The steering is so light that you can maneuver with your pinky which relates to the Dawn not asking anything of its driver; the driver is to make as little of an effort as possible. You just have the steer the ship and relish the moment. Even if the Rolls-Royce Dawn has impressive performance figures, the most important part is the insane amount of torque available not far from idle. There is no need to give it any gas in order to feel how you are engulfed in a quilt of power. The Rolls-Royce Dawn is responsive and changes gear as softly as a warm knife cutting through butter.

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It comes as no surprise that the Rolls-Royce Dawn has the means to feel at home in the outside lane of the German motorway. The pedal to the metal results in a wave of power – it never feels explosive although nor does it feel like continental drift. As I stated earlier the Dawn remains a car which you drive in a breezy manner. You feel as much in a hurry as a pensioner on a vacation. If you fold down the roof – a process which Rolls-Royce refers to as a silent ballet – you get to experience the outside world just the right amount. Despite the roof being down, you remain in isolation – it is like having a private island: you are out in the open but completely cut off from the world. To state that you receive a lot of attention is an understatement of colossal proportion – the number of eyes which you attract is equivalent to the cars price in cents. The difference between the Rolls-Royce Dawn and other expensive automobiles is that the attention is solely of positive nature. It is inside a Rolls-Royce where one experiences the world in the best possible way and the Dawn gives you the option of doing it in complete isolation or to the soft song of nature. No matter which way you choose, you can look upon the vast hood (big enough to host the Noble Prize dinner), and you are guided by the famous Spirit of Ecstasy.

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When you drive on the highway, other road users literally do everything in their power to make your progress that much easier. You feel like a rock star plowing through a group of fans with help from body guards. The Rolls-Royce merely scoffs at any imperfections in the road and simply rocks its way forward. On back roads, with the roof down, you feel how it is in its right element. Saying that the Dawn dances through corners is a lie, rather it negotiates its way ahead. It tells the corners that here comes a star, let it happen in such an undramatic way as possible and that is exactly what occurs.

It’s easy to state that the Rolls-Royce Dawn is worth the money when you get to drive the car for free. The fact of the matter is that I truly can’t underline how special the experience is that the Dawn offers is. It turns each day into something utopian and it so much more than just a car, it’s a lifestyle. You tell the surrounding world in the most respectable manner possible that you’ve made it. People look upon you with awe and it seems as if most people think you’ve been awarded the Nobel Peace Prize. The truth is that I just happen to be a petrolhead with the world’s best job. The Rolls-Royce Dawn – a better reason to wake up in the morning doesn’t exist.

Source: BMWBlog
 
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The second pic looks like a photoshoot in the 70s referred to the design of the clothes.
 
Still one of the most beautiful cars on the road and it has no equal.

M
 
Rolls-Royce Dawn Black Badge

Created to satisfy overwhelming demand from a new breed of Rolls-Royce patrons, Dawn Black Badge stands as the most luxurious, social and sensual space from which to take in the night air. This most glamorous, uncompromising expression of open-top luxury is given a new and darker sensual dimension through its suite of Black Badge engineering and design treatments.

The Rolls-Royce Dawn Black Badge was presented in a deeply intense shade of black. Multiple layers of paint and lacquer have been fastidiously applied and hand-polished in a process that amounts to the most exhaustive painting and polishing process ever used for a solid paint colour. The result clothes Dawn's sensuous lines in the deepest, darkest and most intense black to ever grace a production car surface. The roof, which opens in a 'Silent Ballet' to allow in the sounds of the night, is also only available in black canvas, whilst the rear deck is finished in black leather.

In creating Black Badge, Rolls-Royce's Bespoke designers have sought to create true signifiers of this more assertive alter-ego for the marque. Dawn gets this same treatment.

The Spirit of Ecstasy - itself a mascot that has taken many different forms throughout the marque's history - transforms into a high-gloss vamp, finished in a perfectly executed black chrome. This transformation to a darker aesthetic extends to certain chrome surfaces including the front grille surround, boot lid finisher, exhaust pipes and air inlet finisher. The effect is an authentic transformation that speaks of a bolder, more confident sensibility. Finally, the 'Double R' signifiers on the Rolls-Royce badges are inverted in colour, confirming the creation of a true alter-ego of the marque.

This bold, edgy design ethos extends beautifully into the interior - an exquisitely appointed staging point for patrons who seek to discover the night's elements with the roof down.

Evoking Sir Henry Royce's founding philosophy to 'design what does not exist' - a collaboration between the marque's design and engineering departments has seen the creation of a new luxury material. Inspired by Rolls-Royce's aviation heritage and echoing advanced production techniques for stealth aircraft, a beautiful and highly innovative new treatment for the car's surfaces has been conceived.

Its construction displays every hallmark of Rolls-Royce's fastidious attention to detail. Threads of aircraft grade aluminium, a delicate 0.014m in diameter, are woven together and then bonded in carbon fibre. Surfaces are then finished with six coats of lacquer before being left to cure for 72 hours and hand-polished to Rolls-Royce's hallmark mirror finish. The result is a highly contemporary finish, perfectly attuned to the darker more menacing aesthetic today's patrons of luxury demand.

This exquisite expression of noir informs every conceivable detail. For example, innovative production techniques such as Physical Vapour Deposition, a highly technical surfacing method, perfectly darkens the air-vents throughout the interior in a manner that will never discolour or tarnish.

Reflecting the marque's Bespoke philosophy, Rolls-Royce Dawn Black Badge also plays host to a new interior palette break-up. Higher levels of exquisite Black leather are accented boldly with Mandarin highlights, including a strip of orange highlight which encircles the cabin at hip-height, evocative of the sunset before the passengers are immersed in darkness.

A final touch, again, in a nod to one of Rolls-Royce's great pioneer patrons, Sir Malcolm Campbell, finishes the rear interior space. His famous 'Infinity' rating logo beautifully embroidered into the car's rear waterfall, gives a subtle nod to a man very much possessed of the restless spirit that so defines the Black Badge attitude.

 

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker and a wholly-owned subsidiary of BMW AG since 2003 - as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company is headquartered in Goodwood, West Sussex, England, United Kingdom. BMW AG has no direct relationship with Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. From 1906 to 2003, cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Bentley Motors Limited subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce

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