Rev. Jesse Jackson Wants BMW to Stop Racist Ad Moves

[Sunny]

What is ironical here is the urban decay (at least in the US) was brought about in the first place by automobiles. When automobiles became cheaper and more accessible in the mid 20th century, the middle class and upper middle class (unfortunately mostly white at that point in time) moved out of cities to sub-urban settings leading to flight of tax and income from the cities and leading to their decay.

 

[EnI]

So back on topic, I would safely bet that BMW is not buying spots for Mini in country music stations in Montana either or putting up billboards in a trailer park. Yes, it is a gray line between stereotyping and targeted marketing, but in this case, I think it genuinely the latter. To be a racist act, the motivation needs to be race (as in BMW not wanting blacks to drive mini, the way a certain clothing brand didn't want non-whites to buy their clothing line), not financial consideration (as in are we going to get enough return on advertising budget).

Any marketing is usually interested in particular lifestylers with high-enough income so they can afford - so to target them they need a perfect chanel (eg. mass media) to deliver a message to them. And media agency has the data (from media themselves, or the media research agencies) showing which media can reach the targeted population, and which media can't. And based on that fact proper media are chosen.

As said before: you can either use exclusion or inclusion method - which is easier in particular case. If there is more media to exclude then inclusion method is used, when more to include then the exclusion method is used - when making a list of media.


*****

We also don't have enough info to know what exactly was the targeted population for that certain advertising campaign. Since at least in MINI case they have quite some campaigns targeting very specific different population segments with very specific messages: very tailored campaign. And we don't know beside urban format what other formats were excluded as well!!!!

And whatever media / format / targeted population was excluded or included it WAS NOT done on race base!!!! I'm 2000% certain.

Sure there is a catch 22 there for MINI: to explain their true intents they would have to present all the marketing strategy for this campaign - which usually is a non-disclosure matter ... since otherwise if going public with the strategy you can give your rival insight in your work. Which is not a good thing - to be disclosed to the rivals so easily.


******

I'm sure those activists who go public & making issue out of that thing have no idea about basic marketing, or are so corrupted already to see evil (eg. racism) everywhere.

What's next? Being called a racist in the case you don't like rap / hip-hop / R&B - since this music is STILL associated very much with African - Americans?

Just like that UK campaign where they wanted to teach toddlers (!!!) it was inappropriate to say "Yuck!" when served a forign food they didn't like (eg. spicy curry etc) since that could offend certain people, and be seen as an act of racism / xenophobia. Geez! Sure ... toddlers are "definitely" thinking about racism when declining some food they don't like.

Over-sensitivity is not good. Since otherwise you can "detect" evil everywhere. And in the end that can leed to special rules & protocols how to behave in public not to offend anyone: meaning everybody acting like a robot. No smiling, no gesticulating, no staring, no talking, no sudden movements etc ... Since by saying something, or showing your emotion / character you can easily offend at least one person who will generalize / project that offend to the whole community of his / hers.

Is that the solution? I think it isn't. Mutual respect, ability of self-criticism, ability of accepting criticism from others without being offended so quickly, not being too sensitive, and tolerant & constructive DIALOGUE. I believe these are much better solutions.

 

[klier]

this just in, Rikfrombelgium wants Rev. Jesse Jackson to stop looking for racisme to get his face in front of a camera and stop talking out of his ass.

This is all that needed to be said.

 

[Zafiro]

This is a very very sensitive subject - racism. Try not to make it personal and try to avoid words like idiot, gay etc etc. And please discuss what this thread really is about or I fear this thread wont be around for too long.

 

[Betty Swollocks]

Thank again EnI, I hope this kind of posts are read by people who does not always like your posts here on the board.

This is very informative.

Well I'm reading them.

 

[klier]

This is a very very sensitive subject - racism. Try not to make it personal and try to avoid words like idiot, gay etc etc. And please discuss what this thread really is about or I fear this thread wont be around for too long.

I hope that happens very soon! This has nothing whatsoever to do with cars in any way.

 

[Betty Swollocks]

Race insignificant? Then tell me why someone left a noose outside of my front door the day after Obama was elected as President.

I read that as "moose" initially.

 

[klier]

I read that as "moose" initially.

Now if it were Christmas or something, you could have eaten it

BTW, isn't BMW discriminating BMW fans who like hardcore Bimmers? They only offer green comfi cars nowadays, and hardcore fans don't get anything! I smell a lawsuit from rich CSL owners Such a racist company!!!!

 

[Deutsch]

Are you F**king serious?



Why someone left a noose ouutside your house? Who knows, but I don't think anyone sane person would condone that. But let me guess you just laughed at West Hollywood couple that had the McCain manikin hanging by a noose?

So what are you a gay rights advocate? Actually that was done in extremely poor taste. Obviously. If you didn't realize that in bringing it up well....i guess that speaks volumes about your intelligence. Thank you.

So white people are racist by birth? Everyone is racist? F**k off.

Your words. Perhaps you are?

Why do black people get to call themselves African American while everyone else is just American? Maybe if they would join the rest of society things woudl become more equal?

Why did they have to be called "African" instead of American? You obviously don't do a whole lot of research before you jump to your conclusions.

What's next? Being called a racist in the case you don't like rap / hip-hop / R&B - since this music is STILL associated very much with African - Americans?

.
Ah, so I guess we should just start reverse sympathy.

Over-sensitive? Some nerve, especially failing to acknowledge the fact that blacks (amongst many other ethnic groups) were enslaved for not twenty, not fifty, but several hundred years. So yeh, guess I should just forget that aspect of part of where I come from. Right.

I read that as "moose" initially.

I guess that was suppose to be funny. If anything at all this discussion has just made me aware of a few actual and potential bigots on this site. Granted one of them isn't apart of the moderating staff I'll stick around just to piss them off.

 

[Betty Swollocks]

I guess that was suppose to be funny.

Well, it was true. And yes, the idea of somebody in California being able to get hold of a moose, let alone leave it outside of your front door is mildy amusing.

I'm not really taking sides in this debate. I know I'm not racist and that suits me. But you are coming across like you have a huge chip on your shoulder.

We're not going to get rid of racism completely, just like we're not going to get rid of paedophilia. But does that mean that everybody is a paedophile just because paedophilia exists? No.

 

[Deutsch]

Well, it was true. And yes, the idea of somebody in California being able to get hold of a moose, let alone leave it outside of your front door is mildy amusing.

I'm not really taking sides in this debate. I know I'm not racist and that suits me. But you are coming across like you have a huge chip on your shoulder.

It's not a chip it's a brick hurling it's way towards you. This reminds me of a sadistic, twisted mental head cases that joins forums to post antagonistic comments for the simple purpose of achieving some sort of amusement/entertainment. Post away, jokes on you.

We're not going to get rid of racism completely, just like we're not going to get rid of paedophilia. But does that mean that everybody is a paedophile just because paedophilia exists? No.

So you think you're saying something I amongst many others don't already know? Why don't you spin this to your boy 360 since he believes racism is practically extinct! That, is amusing.

The whole reason I took issue with what was said in this thread was the way it was written. The internet always gives others the chance to say things they wouldn't normally say or possibly never say to others in a face-to-face context. So in a very real sense aspects of people's personalities are revealed in a more realistic sense online. I find it especially disturbing when people try to act like things such as racism don't exist and further buffer their points by way of using blatantly inflammatory rhetoric. So to 360 (and whoever else) has any problems with the black community,(i.e. why we often refer to ourselves as "African" Americans, which I seldom do, because in truth the term is a complete misnomer) take up your complaints with someone or something else. I nor any other black person isn't the end-all-be-all of the black race, and neither do I care to carry the banner for my race. We do have our own individual identities despite the convoluted sh*t you see on T.V. and read in news magazines.

O and for some of you guys as FYI there are white supremacist groups looking to recruit now that Obama has been elected as President. You know the crackhead grandsons of good ol' southern crooked cops who are mad as hell to see a black face doing anything positive and/or powerful. So you might wanna check em' out while you're on your little e-campaigns.

 

[Mr Robert]

Most of us get along fine in our daily lives without ever noticing, mentioning or caring about another person's skin color.

That is very true. Most of us never even notice. Of course there are times when things go bad but in most cases the antagonism spring from social differences, rather than race. In this case, I think social circumstances are much more important than the colour of peoples skin.

On the other hand, I feel with Deutch, if I was to get a noose on my door due to my political views/colour of my skin, I would also be upset (such acts would be most typical for the left wing extremists here in Sweden).

 

[modena_360stradale]

So you think you're saying something I amongst many others don't already know? Why don't you spin this to your boy 360 since he believes racism is practically extinct! That, is amusing.

The whole reason I took issue with what was said in this thread was the way it was written. The internet always gives others the chance to say things they wouldn't normally say or possibly never say to others in a face-to-face context. So in a very real sense aspects of people's personalities are revealed in a more realistic sense online. I find it especially disturbing when people try to act like things such as racism don't exist and further buffer their points by way of using blatantly inflammatory rhetoric.

I hope this was a poorly performed parody of Al Sharpton. It's obvious that you're too emotionally involved with this issue to see it objectively.

Don't be insulted by a cold, hard analysis of the question. The fact of the matter is a few racist acts in a million puts racism lower on the list of significant issues facing America today.

If racism is relegated to the n-word and hanging nooses off doorknobs, I'd say it's an indication that racial issues have come a long way from the murder, rape and arson of 50 years ago.

And to fend away the obvious, but misguided, objection that's coming: that isn't to say using the n-word or hanging nooses are tolerable or otherwise justifiable.

Why don't you spin this to your boy 360 since he believes racism is practically extinct! That, is amusing.

Practically extinct? You're mixing up relative propositions with categorical ones: if something is insignificant it's insignificant with regard to some thing over and above it. That says nothing about the existence or quantity of the thing itself.

So to 360 (and whoever else) has any problems with the black community,(i.e. why we often refer to ourselves as "African" Americans, which I seldom do, because in truth the term is a complete misnomer) take up your complaints with someone or something else.

It's interesting that you misconstrue any critical comments towards your posts as somehow based in racism or indicative of the writer having a "problem" with blacks.

On the other hand, I feel with Deutch, if I was to get a noose on my door due to my political views/colour of my skin, I would also be upset (such acts would be most typical for the left wing extremists here in Sweden).

I don't think anyone on here doesn't feel for Deutsch or anyone else who's experienced anything remotely racist, whether it was directed towards them or not.

 

[Zafiro]

Sorry guys but this topic was too much to handle for some. We aren't going any further with this thread. Locking it right here and right now.