Report: Porsche to Overhaul Lineup By 2016

[-=Hot|Ice=-]

Porsche has spent the past three years working on overhauling its entire model lineup. It started in 2009 with the addition of the fourth – and controversial – Panamera range; continued with the roll-out of a new Cayenne, 911, and Boxster; and is set to grow even more in the years to come
Later this year, we are going to see the second-generation Cayman that is, in essence, a fixed-roof Boxster. Similar to the current Boxster/Cayman, expect the new 981-generation Cayman to carry most of the drop-top’s styling cues, interior, and powertrains. Powering the 2012 Boxster is a choice of mid-mounted flat-sixes displacing either 2.7 liters (Boxster) or 3.4 liters (Boxster S); the base engine is rated for 265 hp and 206 lb-ft of torque, while the larger unit is good for 315 hp and 266 lb-ft. Transmission options for both engines are either a six-speed manual or seven-speed PDK dual-clutch gearbox. The current Cayman and the previous-gen Boxster on which it was based had a $3700 difference in base price, so expect the new Cayman to retail starting around $53,200 after it’s unveiled next yearAlso due in 2013 is a heavily restyled (read: prettier) Panamera. The updated Panamera will now come in multiple flavors: the facelift will also bring with it a long-wheelbase version (most likely aimed at the Chinese market), as well as the possibility of a Panamera shooting brake and a four-seater Panamera cabriolet. If the brand faithful thought that the Cayenne and Panamera were heresy, they ain’t seen nothing yet. Although product planning wanted to bring the all-new second-generation Panamera forward to 2015, now that the facelifted car will be revised from bottom to top, it probably makes sense to extend its lifecycle by introducing additional variants earlier than anticipated. And for 2017, industry spies are predicting the Porsche Pajun – a smaller version of the Panamera – will arrive in two or three body styles.Also appearing in the crystal ball isthe top-of-the-line hyper-expensive 918 Spyder(of which only 300 of the 918 units have been sold so far, sources say), the Audi Q5-based Macan crossover, a two-door Macan coupe ready by 2013, a four-door coupe version of the next-generation Cayenne (a la BMW X6), and the fixed-head V-8-powered 960 coupe. The fastback version of the Cayenne will be the first of that new model range to hit showroom floors when it appears in 2016, followed closely by a completely re-engineered alloy-bodied base model Cayenne around six to nine months later. Both of the Cayenne variants will share all of their engineering with no less than a total of half a dozen Volkswagen Group SUVs including the next Audi Q7 and VW Touareg, the production version of the Bentley EXP 9 F concept and Lamborghini’s forthcoming crossover. In addition to the familiar variations of the 911 theme that are due imminently – Carrera 4, 4S, Cabriolet 4, 4S, GTS – Porsche will surprise die-hards with a 911 targa in 2014. Next in line for the 991-generation car are a lightweight 911 Clubsport, the 911 Turbo and Turbo S, a 911 GT3 complete with PDK transmission, and a GT2 RS powered by a quad-turbo flat-six

Read more: Report: Porsche to Overhaul Lineup By 2016 - Rumor Central

 

[K-A]

Terrible news.

 

[Human]

^
And finally the focuses in that regard can shift from BMW to Porsche.

And then expanding OR what some may call diluting, watering down the brand credentials or exploiting the cash cow...All that BMW had to listen to...

Demand for
Porsche
’s sport-oriented cars – particularly its SUVs and sedans – helped keep the automaker out of the doldrums of the recession last year.

Porsche says it posted a $2.69 billion ($2.05 billion euro) profit last year, a 22 percent increase over the year before. Revenue was up 18 percent to more than $14 billion (nearly 11 billion euros) primarily on strong demand for its Cayenne SUV and its Panamera premium sedan.Overall, Porsche sales were up 22 percent globally last year to 119,000 new cars. Panamera and Cayenne sales combined for nearly three-quarters of the manufacturer’s overall volume, which means that its sports car offerings – the Cayman, Boxster and 911 – accounted for just over 25 percent of overall sales. In particular, Cayenne sales jumped by more than 20,000 units on heavy demand from both China and the United States.Porsche reaffirmed in a statement released to the media today that it is gunning for 200,000 new car sales in 2018, something it thinks will be possible thanks to the upcoming Macan compact SUV/crossover due out for 2013.“We are planning healthy growth,” CFO Lutz Meschke said in the statement.

SOURCE:
http://www.leftlanenews.com/cayenne-...rd-profit.html

The Borg will reap the benefits

 

[speed_kills]

This is worst than BMW. BMW usually made sedans and coupé. It hasn't has focused in sports cars as Porsche who makes 3 sportscars with mid/rear mounted engine. VW will banalize Porsche.
They have to go after that last euro, but with this they will lose the exclusivity and appeal only a small brand can offer. What's the target? 500.000 Porsche/year?

 

[Centurion]

Audi won't like this. I sense internal conflicts arising in VAG. Its clear that Porsche want an even larger share of Mercedes, BMW and Audi's customers.

 

[Deckhook]

This was always on the cards but if they are priced between 10-20% above Audi I think both can co-exist and still take the fight to both Mercedes and BMW.

 

[speed_kills]

Or Porsche is the new Audi to VAG and Audi has to get to the back seat so it doesn't threat the big brother. Remember VW and Porsche go a long way.

 

[Levi68]

 

[K-A]

Who wants to put bets down on assumed time frames when Porsche will throw their complete dignity out the window and put out C-Class/3-Series competitors and Mini-SUV's based off those platforms?

I'd give it a decade or so.

 

[EnI]

This was always on the cards but if they are priced between 10-20% above Audi I think both can co-exist and still take the fight to both Mercedes and BMW.

Yes, but with BMW & MB moving upscale in some segments ... more into Porsche price brackets ... what would that mean for Audi?

Eg. 6er GC is already priced in the Panamera region. Imagine next CLS also being pushed up the latter ... I doubt VAG would allow Audi to price next A7 along CLS, 6er GC - so along with Panamera. Unless Panamera is also pushed up. Which is feasible - with baby Panamera coming.

Imagine MB's & BMW's models in the same price brackets as Boxter / Caymann, 911, Panamera, Cayenne, Macan etc ... I doubt there will be any Audi models in the same price bracket as well then.

IMO VAG has to be very careful with its interbrand positioning. MB & BMW are not standing still - they surely are familiar with this VAG's dilemma, and be sure both will try to capitalize on this limitations of VAG. With smart product planning & positioning BMW & MB can easily force VAG (Audi & Porsche) into a very uncomfortable position, when either Audi or Porsche will have to be scarified. And when it comes to certain (more profitable) niche models that are more of a Porsche's domain, be sure Audi will the unlucky one. While Audi will deal with the conventional segments & the more utilitarian niche ones. While BMW & MB will be able to do all of the segments with one brand.

 

[Levi68]

^ You want to say Porsche is dong wrong by going down to BMW/Mercedes level? Yes, I also think so, they should rather go after Ferrari and Lamborghini. Oups, Lamborghini belongs to VAG.

 

[Centurion]

This was always on the cards but if they are priced between 10-20% above Audi I think both can co-exist and still take the fight to both Mercedes and BMW.

True but Audi are climbing up the ladder and Porsche are climbing down in the product lineup. The 20,000 Panameras sold per year could easily have been Audi S8 or high end A7s. A long wheelbase Panamera will make inter-VAG relationships even more complicated but it won't stir controversy as much as the up and coming Mecan which will be a blockbuster like no other Porsche before, at the expense of the Q5 and Q3.