Emira [Report] Lotus Emira (type 131)


The Lotus Emira (codenamed "Type 131") is a sports car manufactured by the Lotus Cars. It is intended to be the firm's final vehicle powered by an internal combustion engine.
Last week I drove my friend’s emira and caterham back to back. Rare occasion of driving two British cars in the same week.

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LOTUS EMIRA NAMED ‘NEW CAR OF THE YEAR’ AT AM AWARDS 2023!

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"Emira was voted ‘New Car of the Year’ by both motor retail managers and AM judging panel
AM Awards from Automotive Management Online, recognise and celebrate motor retail excellence, market-leading vehicles and business leadership.

Award received on behalf of Lotus by Geoff Dowding, Executive Director, Commercial Operations Lotus Cars.


Hethel, UK – 12 May 2023 Lotus Emira, the last Lotus petrol-powered sports car collected another accolade by being named as ‘New Car of the Year’ at the annual AM Awards 2023, held in London this week.

To win The New Car of the Year Award, the Lotus Emira was voted for by both motor retail managers and the AM judging panel:

“Clearly the Emira is being seen as a fantastic start of a new chapter for Lotus and its dealers. It is the most accomplished Lotus road car yet, balancing a high level of driver engagement with the practicality of an everyday sportscar, and our audience – including dealers with rival brands - is now certainly very excited about the Lotus brand’s future. Emira will certainly attract new customers to Lotus and this will give the carmaker great foundations for growth,” said Tim Rose, editor, AM Online.

Receiving the award on behalf of Lotus, Geoff Dowding, Executive Director, Commercial Operations Lotus Cars said, “The Emira has won a number of accolades around the world, but this award from AM is particularly special as it was voted for by the well-informed AM judging panel and a discerning automotive industry, including retailers, dealers and senior management. Not only is the Emira is a brilliant sports car and the best in breed but also this award reinforces the confidence and excitement that the industry has for Lotus as it rapidly moves towards the EV future with the Lotus Evija and Lotus Eletre.”

Powered by either a 3.5-litre supercharged V6 engine or a 2.0-litre turbocharged ‘i4’ through a manual, automatic or Dual Clutch Transmission, the Lotus Emira accelerates to 0-60mph in 4.2 seconds before reaching a top speed of 180mph.

The Emira is manufactured at Lotus’ global HQ for sports car and hypercar operations in Hethel, Norfolk. Subassembly manufacturing for the lightweight and high tech aluminium chassis is at Lotus Advanced Structures in Norwich.

The Lotus Emira is one of three high tech performance cars built by Lotus, along with the Eletre, the world’s first all-electric hyper-SUV and the Evija, the world’s first all-electric British hypercar.

Ends."
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LOTUS EMIRA NAMED ‘NEW CAR OF THE YEAR’ AT AM AWARDS 2023!

1683898550465.jpg


"Emira was voted ‘New Car of the Year’ by both motor retail managers and AM judging panel
AM Awards from Automotive Management Online, recognise and celebrate motor retail excellence, market-leading vehicles and business leadership.

Award received on behalf of Lotus by Geoff Dowding, Executive Director, Commercial Operations Lotus Cars.


Hethel, UK – 12 May 2023 Lotus Emira, the last Lotus petrol-powered sports car collected another accolade by being named as ‘New Car of the Year’ at the annual AM Awards 2023, held in London this week.

To win The New Car of the Year Award, the Lotus Emira was voted for by both motor retail managers and the AM judging panel:

“Clearly the Emira is being seen as a fantastic start of a new chapter for Lotus and its dealers. It is the most accomplished Lotus road car yet, balancing a high level of driver engagement with the practicality of an everyday sportscar, and our audience – including dealers with rival brands - is now certainly very excited about the Lotus brand’s future. Emira will certainly attract new customers to Lotus and this will give the carmaker great foundations for growth,” said Tim Rose, editor, AM Online.

Receiving the award on behalf of Lotus, Geoff Dowding, Executive Director, Commercial Operations Lotus Cars said, “The Emira has won a number of accolades around the world, but this award from AM is particularly special as it was voted for by the well-informed AM judging panel and a discerning automotive industry, including retailers, dealers and senior management. Not only is the Emira is a brilliant sports car and the best in breed but also this award reinforces the confidence and excitement that the industry has for Lotus as it rapidly moves towards the EV future with the Lotus Evija and Lotus Eletre.”

Powered by either a 3.5-litre supercharged V6 engine or a 2.0-litre turbocharged ‘i4’ through a manual, automatic or Dual Clutch Transmission, the Lotus Emira accelerates to 0-60mph in 4.2 seconds before reaching a top speed of 180mph.

The Emira is manufactured at Lotus’ global HQ for sports car and hypercar operations in Hethel, Norfolk. Subassembly manufacturing for the lightweight and high tech aluminium chassis is at Lotus Advanced Structures in Norwich.

The Lotus Emira is one of three high tech performance cars built by Lotus, along with the Eletre, the world’s first all-electric hyper-SUV and the Evija, the world’s first all-electric British hypercar.

Ends."
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"For more than 20 years AM has built a reputation for being the prime source of news, insight and best practice information for senior executives in the UK automotive retail sector."
 
^^
The Emira and 718 approach are both sportscars but approach it in different ways. None more superior than the other.

Porsches can be described as scalpels. Drive one and within a few minutes and it will feel like an extension of your body. You can pilot them with small and delicate inputs. The car will respond with precision and suppleness that can replicated lap after lap. In a nutshell, a Porsche handles well and feels like it - making it easy to analyse how your driving could improve.

Behind the wheel of the Emira, controls like steering wheel, clutch and gearbox are tougher but not crude. Seating position is a bit too high and can make the body feel a bit floaty. However, getting in and out of a McLaren 570s last month I give the Emira seating position a thumbs up.

Driving the car casually it doesn’t feel like it handles well. Change your driving style to aggressive and the car comes to life. Whilst a Porsche is a scalpel, this is a serrated knife. It demands your firm physical involvement and is satisfying to use. If you like to drive your car in anger, wrestle it from left to right with aggression then this is the car for your. It gives a lot in return and grips very hard in the bends. Steer it with throttle and bravery, and you shall be rewarded with an old school-ish connection with the chassis, tyres and road. This is not to say that the car is crude or feels like a kit car because it doesn’t. The characteristics are deliberate and makes for a fun and enjoyable driving experience without buying a track biased car.

Is the Emira better than the 718? No. Both are brilliant but with nuanced differences.
 
Yeah, I don't see why anyone would get the I4 when things like the A110 exist. The only arguable weakness of the A110 - and what the V6 Emira had over it - was that it only had an I4+DCT. With the drivetrain being the same, that leaves the A110 being 350kg+ lighter and £30k cheaper. The A110 GT with only 60hp less actually has a better power to weight ratio (272PS/t vs 248PS/t) and is still £20k cheaper.

Not that the I4 Emira is a bad car, but way too expensive.
 
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The Smoking Tyre Lotus Emira
 
Yeah, I don't see why anyone would get the I4 when things like the A110 exist. The only arguable weakness of the A110 - and what the V6 Emira had over it - was that it only had an I4+DCT. With the drivetrain being the same, that leaves the A110 being 350kg+ lighter and £30k cheaper. The A110 GT with only 60hp less actually has a better power to weight ratio (272PS/t vs 248PS/t) and is still £20k cheaper.

Not that the I4 Emira is a bad car, but way too expensive.
I4 Emira and I4 SL43. Dream garage right? :p

The main reason to buy an I4 over a V6 Emira is because you don’t want to row gears or want a Sports GT that you can hop into, shut up and drive with ease. If it was priced at £60k it would have been a proposition worth considering.

At over £80k a 718 S or GTS is a much better daily: Easier to drive precisely without wrestling the car. Lots more options, cheaper, more premium infotainment and superior dealer support.
 

Lotus

Lotus Group (also known as Lotus Cars, and doing business as Lotus NYO in China) is a British multinational automotive manufacturer of luxury sports cars and electric lifestyle vehicles. Founded in 1948 by Colin Chapman (1928-1982), it is owned by Chinese multinational Geely.
Official website: Lotus Cars

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