5 Series (G60) [Official] The New BMW 5 Series (G60)

[AbsoluteUnit]

Probably the best look for the G60, because it disguises all the black plastic

 

[dalab]

 

[dalab]

@MAJESTIC Please comment what is the funny part of the E-ink video of the 5 series where you put that laughing emoji?
I ask so we can laugh together, since I only saw a story of a very humble Old African woman who sees her art reflected and visualized through this innovative technology,

 

[AbsoluteUnit]

@MAJESTIC Please comment what is the funny part of the E-ink video of the 5 series where you put that laughing emoji?
I ask so we can laugh together, since I only saw a story of a very humble Old African woman who sees her art reflected and visualized through this innovative technology,

Its funny because its a cynical marketing exercise.
That artwork doesn't need to be expressed on the side of a BMW 5 series, except to help BMW market their car.

To be clear, it would be a cynical marketing exercise no matter which car company did it.

 

[SCOTT27]

Its funny because its a cynical marketing exercise.
That artwork doesn't need to be expressed on the side of a BMW 5 series, except to help BMW market their car.

To be clear, it would be a cynical marketing exercise no matter which car company did it.

The Nostokana is in reference to showcase the talent of Artist Esther Mahlangu and her 1991 creation then on the E34 5er.

30 years later we have the art applied on a completely new way of digital platform. Personally for me It is a pointless gimmick but in the not so distant future you will be able to use this feature. Should be fun for those that vandalise their spouses car.
Things could get real graphical.

 

[dalab]

Its funny because its a cynical marketing exercise.
That artwork doesn't need to be expressed on the side of a BMW 5 series, except to help BMW market their car.

To be clear, it would be a cynical marketing exercise no matter which car company did it.

It seems to me that cynicism is seeing it only that way, it is a win-win exercise.
What would it be like for you without cynicism? show it in the village hanging on a wall only for the villagers who already know it?

for me It is a pointless gimmick

The lady who invented it after working for three years on it might be offended, but maybe, she only won the award for one of the 10 inventions of the year, nothing more than that.

 

[AbsoluteUnit]

It seems to me that cynicism is seeing it only that way, it is a win-win exercise.
What would it be like for you without cynicism? show it in the village hanging on a wall only for the villagers who already know it?

There is no way for it not to be cynical. If you do something and then market it, its automatically by definition cynical. BMW aren't doing it for the artist, or for the passion for art. They're doing it because they're hoping it makes prospective customers believe that they care about those things, and thus buy one of their cars.

Marketing is inherently cynical. There is no room for genuineness because its in pursuit of money.

The only way it wouldn't be cynical, is if they paid for her art to be put in a well-known gallery, without talking about it in the press. But no, instead they put it on the side of their 5 series.

 

[SCOTT27]

It seems to me that cynicism is seeing it only that way, it is a win-win exercise.
What would it be like for you without cynicism? show it in the village hanging on a wall only for the villagers who already know it?

The lady who invented it after working for three years on it might be offended, but maybe, she only won the award for one of the 10 inventions of the year, nothing more than that.

Digital graphics that you can alter on your car is a pointless gimmick. And as I said previously could be used for nefarious reasons.

 

[dalab]

There is no way for it not to be cynical. If you do something and then market it, its automatically by definition cynical. BMW aren't doing it for the artist, or for the passion for art. They're doing it because they're hoping it makes prospective customers believe that they care about those things, and thus buy one of their cars.

Marketing is inherently cynical. There is no room for genuineness because its in pursuit of money.

The only way it wouldn't be cynical, is if they paid for her art to be put in a well-known gallery, without talking about it in the press. But no, instead they put it on the side of their 5 series.

With all due respect, it is a very wrong view of how things work, we do not live in Disneyland and for example in my case, as I said, I would never have known about the subject if it was hanging on a wall somewhere or in a gallery in some corner of the world without press! and I think no one

In this case, art benefits from the money and work invested in technology with visualization and vice versa with the evil purpose of selling more cars, those of two different colors at the touch of a button.

 

[dalab]

Digital graphics that you can alter on your car is a pointless gimmick. And as I said previously could be used for nefarious reasons.

Seriously, don't you see it?

 

[AbsoluteUnit]

With all due respect, it is a very wrong view of how things work, we do not live in Disneyland and for example in my case, as I said, I would never have known about the subject if it was hanging on a wall somewhere or in a gallery in some corner of the world without press! and I think no one

In this case, art benefits from the money and work invested in technology with visualization and vice versa with the evil purpose of selling more cars, those of two different colors at the touch of a button.

I know we don't live in Disneyland, but that doesn't mean I should clap my hands and applaud cynical marketing exercises. I really don't care.
I call it as I see it.

 

[Gianclaudio]

The excitement of some good sales figures of my company… Yey!!

The cringe of fapping to the wealth of companies you don't own, are no related, don't work for, aren't from your city, nor region, nor country; don't have a real impact in your country economy and most probably, don't even own one of their products......

Then again, I'm from latin America and is not unusual to read in the news about people killing each other for supporting a different sport team (to the extend of teams even from the same neighborhoods) or political party, etc; so irrational obsession and primitive behavior over a team/brand is unsurprising coming from people over here.

Digital graphics that you can alter on your car is a pointless gimmick. And as I said previously could be used for nefarious reasons.

I don't think it will be approved under most place's laws and regulations.

 

[dalab]

cringe

Car enthusiasts looking at sales figures to keep up to date with brands is the same as football fans and political supporters who kill each other for their teams and candidates......WTF??

Ridiculous and uninformed post, so out of tune, just a jumble of ideas, writing for the sake of writing criticizing everything and everyone knowing nothing about nothing,....nauseating.

 

[PsychDoc]

Does anyone know whether the new E-Class comes with RFT's or a donut spare tire?

 

[Matski]

There is no way for it not to be cynical. If you do something and then market it, its automatically by definition cynical. BMW aren't doing it for the artist, or for the passion for art. They're doing it because they're hoping it makes prospective customers believe that they care about those things, and thus buy one of their cars.

Marketing is inherently cynical. There is no room for genuineness because its in pursuit of money.

Your position on it is that of a cynic, that doesn't make it cynical. You perceive it only as marketing and you, cynically, believe therefore that it's disingenuous in some fashion. Those perceptions are all from you, don't be pretendin' that you're just espousing some kind objective position. Art is itself a creation of value through positive emotional engagement, it's human nature to then seek to exchange that engagement for currency - in both directions. For BMW it might be a different way of presenting their product, but that doesn't detract at all from the fact that it's still a different medium and method of communicating her art for the artist. If you want to devalue the emotional engagement because of the combination of those two things, that is again, a you thing.

 

[AbsoluteUnit]

Your position on it is that of a cynic, that doesn't make it cynical. You perceive it only as marketing and you, cynically, believe therefore that it's disingenuous in some fashion. Those perceptions are all from you, don't be pretendin' that you're just espousing some kind objective position. Art is itself a creation of value through positive emotional engagement, it's human nature to then seek to exchange that engagement for currency - in both directions. For BMW it might be a different way of presenting their product, but that doesn't detract at all from the fact that it's still a different medium and method of communicating her art for the artist. If you want to devalue the emotional engagement because of the combination of those two things, that is again, a you thing.

Yes I am a cynic, and therefore to me this whole exercise is cynical.

However the movements of the car industry, including the likes of BMW haven't really left me much room to give them the benefit of the doubt.

Maybe it does benefit the artist. But I doubt anyone of us will remember the artist or indeed the art in a few months time, let alone a few years.

It's a me thing for sure. But that doesn't make me wrong.

 

[klier]

I know we don't live in Disneyland, but that doesn't mean I should clap my hands and applaud cynical marketing exercises. I really don't care.
I call it as I see it.

Jesus Christ LMAO.

Cynical. You can't make this stuff up.

 

[Matski]

However the movements of the car industry, including the likes of BMW haven't really left me much room to give them the benefit of the doubt.

Yes, 50 years of supporting Art & Culture to generate cultural and social sustainability... the absolute hyper capitalist super-bastards, how very dare they.

Maybe it does benefit the artist. But I doubt anyone of us will remember the artist or indeed the art in a few months time, let alone a few years.

It's a me thing for sure. But that doesn't make me wrong.

That would be doubling down on the conclusion despite acknowledging your own lack of knowledge or understanding of something.

Esther Mahlangu is already a well known and celebrated artist. Even if the sum total of your knowledge is that she once did an Art Car, that should be a bit of a clue that she has an impact and is likely to be remembered to some degree by BMW enthusiasts, people generally interested in car culture, or people with an interest in Art. Even if you want to begrudge everything BMW do, Mahlangu has done other projects with other companies - beyond the Art Car, a Rolls-Royce commission, and an individual 7-series for BMW, she's also done private commissions such as this Isetta...

and this Fiat...

... and somewhat less predictable commercial projects such as aircraft tail fins ...

The relevant significance here is that the traditional art style (which has its own relevance and meaning) is often applied to modern objects by Mahlangu rather than more the more traditional canvases and textiles (though obviously she's done plenty of those too), and as such selecting a car as the canvas isn't just some marketing gimmick, it's part of what that artist wants to do.

If you choose not to engage with such things, and didn't know that, fair enough Some people do, I do, only to a very small degree, and in the case of this artist only because of a replication of the Art Car myself.

I'd also add that Dr. Stella Clarke, the lead engineer of this project, whilst holding a PhD in mechanical engineering, has specialised within the BMW group in haptics, perceived quality, and user interfaces. She seems very much about human engagement with objects, I think this project certainly reflects that, art is very much about communication and emotion - and again, I wouldn't deem such experimentation, research or development as cynical. It's also a perfect 'fit' for what the E Ink technology can do at the moment... they probably can't yet replicate something like the Sandro Chia art car, for example.

 

[AbsoluteUnit]

I mean fair enough.
But art is a personal thing anyway, as you correctly pointed out. And as an artist myself, I find these kinds of things, to be distasteful.

It's not that I'm against hyper capitalism or whatever either. I just thing using this as an opportunity to market your business as being distasteful.

I'm not denying that this is art. It obviously is. However art can be cynical in and of itself. I know this because I have produced art cynically myself, and I didn't like it. I didn't like the way it felt and I didn't like the outcome. Not that this is the case for Mahlangu, maybe she enjoys the art of her culture getting publicity. All I'm saying is that I wouldn't like my own work being commercialised for a business. Perhaps that is where I was wrong in projecting that on someone else.

But enough about this. I feel we've derailed the conversation too much.

I appreciate the effort you put in to researching the subject so, hopefully no hard feelings or anything.

 

[dalab]

I would love it if the work of this compatriot painter and sculptor (Carlos Paez Vilaro, an eminence) could be transferred to the art cars, I think it applies very well, Piccaso's pupil and assistant, he also lived for years in Africa in villages to learn sharing with them and being inspired in a time when that was much more difficult

Constant celebration and tribute to the sun

50 years sculpting "Casapueblo", its museum home and today a hotel, where there is not a single straight line and everything is made by hand