Defender [Official] The All-new 2020 Land Rover Defender (L663)


The Land Rover Defender (initially introduced as the Land Rover One Ten, and in 1984 joined by the Land Rover Ninety, plus the new, extra-length Land Rover One Two Seven in 1985) is a series of British off-road cars and pickup trucks. They consistently have four-wheel drive, and were developed in the 1980s from the original Land Rover series which was launched at the Amsterdam Motor Show in April 1948.
The real-Defender threads are archived, so this has to go here, but it illustrates even more the vertical climb, and then nose vertically down crash-and-burn of these tragically hyped vehicles, which became literally only vehicles for greedy, grubby speculators, who are now being burned alive, as the 'New Defender' first went off a cliff, and the 'laid down', for investment, not/hardly driven, last of the run, old ones, now flood to market, as the speculators realise the insane bubble of car prices in UK has totally burst - nanoseconds after the bursting of the font of all this funny money, 'wealth', the UK 40 year housing bubble, last weekend. Classic example:
490 grand for this one here:

Well, these kind of cross country vehicles with design dated from the stone age and ended production run have a huge cult following and people have to pay these kind of price, if they want to get one.
 
Someone will buy it. There is a cohort of Land Rover die hard who happily daily and treasure an old defender over any other contemporary 4x4.
The green laners, hard core, won't. The poseurs won't - not EV, not virtue signalling, not even Euro 6. The speculators won't - they're the sellers.

Who would buy it objectively. No one. £30k is still too high.
 
not even Euro 6
I wouldn’t be surprised if the old Defender achieves a status that will make it exempt to congestion and emissions regulations.

Regarding the new one, the timing of it launch couldn’t have been perfect. It’s effectively a working class man’s G63 at a third of the cost. Visually it’s a bit unbritish! A brute or a British Hummer H2. It’s envogue now but could be considered politically incorrect or chavy down the line.
 
I wouldn’t be surprised if the old Defender achieves a status that will make it exempt to congestion and emissions regulations.

Regarding the new one, the timing of it launch couldn’t have been perfect. It’s effectively a working class man’s G63 at a third of the cost. Visually it’s a bit unbritish! A brute or a British Hummer H2. It’s envogue now but could be considered politically incorrect or chavy down the line.
That's the point. Mercedes updated the G-Wagen. Tata's JLR wouldn't pay for the equivalent of the old, real Defender, but brought out a rebodied Discovery instead - not a Defender.

That explains a lot why the old one became a classic, and greedy people 'laid them down', to make beaucoup bucks.

Most people now realise 'Defender' is just a butch Discovery, an SUV, and the old one, is... old, and crap, objectively.
 
That's the point. Mercedes updated the G-Wagen. Tata's JLR wouldn't pay for the equivalent of the old, real Defender, but brought out a rebodied Discovery instead - not a Defender.

That explains a lot why the old one became a classic, and greedy people 'laid them down', to make beaucoup bucks.

Most people now realise 'Defender' is just a butch Discovery, an SUV, and the old one, is... old, and crap, objectively.
Demand for the new Defender will remain healthy for the foreseeable future because:
-The new RR and RR Sport have gone upmarket in price.
-The new RR and RRS deliveries are incredibly slow.

However, once there are plenty of used new RR and RRS on the market I think that the Defender demand will collapse. I don’t envision many will want to spend £100,000 for a used 2L defender if they can walk into a dealer and buy a 3L RR or RRS for the same money.

 
Demand for the new Defender will remain healthy for the foreseeable future because:
-The new RR and RR Sport have gone upmarket in price.
-The new RR and RRS deliveries are incredibly slow.

However, once there are plenty of used new RR and RRS on the market I think that the Defender demand will collapse. I don’t envision many will want to spend £100,000 for a used 2L defender if they can walk into a dealer and buy a 3L RR or RRS for the same money.

You can ask what price you like - £95k or £950k. Delusion and greed have no limit. Advertised, presumably unsold, for nearly 7 weeks - hot market/hot seller?

Same with (UK) house 'prices' - asking versus now reality.

Case in point:


- objectively, near decade old car,4 owners, most of its semi-dependable life run, a fortune to tax and run, slow, noisy, uncomfortable etc, and so, minus the bubble of speculators and flippers, fuelled by money from the property bubble, this is its approximate real worth:

WBAC - £19-20k.

- half the asking.

Think that's bad? Wait until we hit German market conditions, where people are freaking out over energy cost, no energy, a nuked economy - industry ruined - and the now at least 50:50 chance of nuclear war - zero car buying.

The UK will be where Germany is now in 2 months, with the cold weather, first powercuts, and Truss or the next Puppet going on TV and saying 'We are at (official) war with Russia'.

I wouldn't buy a hubcap now never mind a car until this bottoms out somewhat - we're way off it.
 
And another one - they've cottoned on that showing the reg. is the kiss of death - for these ridiculous prices:

https://www.pistonheads.com/buy/listing/13996460

If the 'owner' knew WBAC and co. were doing say £73k for this, they'd have no problem unblanking the reg.

The market's gone. The very greedy, very stupid ones held on too long - the market topped in Spring, early Spring.

They believed the media, govt,, official sources. They believed they were businessmen, with a real business, not someone falling off a log into trillions of printed money, which at any point would be switched off, and the massive money supply expansion reversed. They thought they had special knowledge, skill, acumen. They were just greedy *****, two a penny.
 
Bubble well and truly burst - flippers missed the boat by 3 months.


66EFX
LAND ROVER DEFENDER ESTATE SPECIAL EDITIONS
Your offer
£61,690*

It's alright, though. These things in black look like ready-made hearses, so ideal for the flippers' funerals.

1665739427411.jpg


Maybe in a year's time they'll be bought up by Co-op Funeral Services. #JLRCunningPlan
 
Goes after the Bronco sport model business?
JLR Defender Sport: new ‘baby’ Land Rover Defender on the cards
JLR looks set to launch a smaller, more affordable electric 4x4 that could be badged Defender Sport.

1692193979947.jpg
 
Goes after the Bronco sport model business?
JLR Defender Sport: new ‘baby’ Land Rover Defender on the cards
JLR looks set to launch a smaller, more affordable electric 4x4 that could be badged Defender Sport.

1692193979947.jpg

This would be a good idea, they should kill off the Discovery Sport when they do it
 
I was in the UK last week, it looked to me like the most popular JLR product is a black on black on black 110 Defender. They are everywhere.

IMG_5549.jpeg
 
This would be a good idea, they should kill off the Discovery Sport when they do it
It’s booth good and bad. However I think JLR need to diversify their income sources and be less reliant in the range rover and defender which they are milking to the max.

One day they might fall out of fashion or the market might be saturated with used examples that impacts new car sales.
 
It’s booth good and bad. However I think JLR need to diversify their income sources and be less reliant in the range rover and defender which they are milking to the max.

One day they might fall out of fashion or the market might be saturated with used examples that impacts new car sales.

They’ve been making the Defender since 1948 and the Range Rover since 1970, neither have gone out of fashion since there inception.

I forgot to mention there was a prototype Range Rover at the McDonald’s beside the Radisson Edwardian Heathrow hotel last Friday afternoon, it was a BEV according to the driver. It made no noise when it left the parking lot, he floored it and she rocketed away in complete silence like no Range Rover ever did before.
 
They’ve been making the Defender since 1948 and the Range Rover since 1970, neither have gone out of fashion since there inception.
On reflection, the Defender as a brand is probably new to many owners of the new one as the old model was....super old and for die-hards. The launch of the new model was amazingly well timed. 2019-2020 was G-wagon mania with no alternatively. Used examples with 10-20k miles were selling over list + chip shortage resulted in halted orders.

At 1/3rd of the price the Defender was a bargain. Spend £10-15k on an Urban kit and your 4pot Defender will look like a Brabus G900 Rocket at a fraction of the price. 4 cylinder engines haven't prohibited success as it's a car for which optics matter more than specs.

Living in England I naturally see Defenders very frequently. It's a popular car with a very image to the RRS and Range Rover. I consider them complimentary rather than competing.
 
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M
 
What the actual…? No man, that’s just daft. Completely works against the purposely rugged and utilitarian looks of the Defender to end up looking like a big, riced Countryman. A Mansory-level achievement.
 

Jaguar Land Rover

Jaguar Land Rover Automotive PLC is the holding company for Jaguar Land Rover Limited, also known as JLR, a British multinational manufacturer of luxury and sports utility vehicles. JLR, headquartered in Whitley, Coventry, UK, is a subsidiary of Tata Motors. Jaguar and Land Rover, with histories dating to the 1920s and 1940s, merged in 1968 under British Leyland. They later became independent and were subsidiaries of BMW and Ford. In 2000, BMW dissolved the Rover Group, selling Land Rover to Ford. Since 2008, Tata Motors has owned Jaguar Land Rover.
Official website: JLR

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