Phantom [Official] Rolls-Royce Phantom (VIII)

[Rainer271]

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[slicknick]

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[slicknick]

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[Merc1]

Finally got to see this car in person Sunday at the Dallas auto show. My goodness it's huge. They had the worst color possible on display, but it's still an overly commanding car. I can't imagine anyone driving it for themselves.

M

 

[Merc1]

M

 

[sako97]

Matte black on a Phantom is a massive taste violation and should not be allowed, not even to prove RR Bespoke possibilities. The interior looks spectacular.

 

[SDNR]

I really don't like those seats at all. They look a lot like the ones in a Maybach 62. Like a reclining lounge chair from a discount furniture store.

I have long thought the finest upholstery from Rolls-Royce can still be found in the models from the late 1990s.
These were beautifully tailored.

 

[Centurion]

I really don't like those seats at all

True. The creases and aesthetically displeasing stitching pattern drags down the appearance of the interior.

 

[dalab]

View attachment 436198
I really don't like those seats at all. They look a lot like the ones in a Maybach 62. Like a reclining lounge chair from a discount furniture store.

I have long thought the finest upholstery from Rolls-Royce can still be found in the models from the late 1990s.
These were beautifully tailored.
View attachment 436197

The issue is comfort, the difference with the 90's is probably light years away

 

[Yaz]

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No TP test for this one though

 

[Merc1]

$561,000? OMGEE. Nothing else on 4-wheels. WOW.

M

 

[sako97]

$561,000? OMGEE. Nothing else on 4-wheels. WOW.

M

$561k means it still missing lots of extras. A local dealership has a Phantom with a $610k MSRP.

 

[Merc1]

$561k means it still missing lots of extras. A local dealership has a Phantom with a $610k MSRP.

Gulp! That would pay off my house.

M

 

[SDNR]

I've looked on some dealer websites to see how they spec their showroom examples. The Gallery doesn't appear to be inspiring too many. I'm not sure why the Media keeps making such a big deal about the Gallery - it seems very gimmicky to me.

This appears to be the typical choice:

 

[sako97]

I've looked on some dealer websites to see how they spec their showroom examples. The Gallery doesn't appear to be inspiring too many. I'm not sure why the Media keeps making such a big deal about the Gallery - it seems very gimmicky to me.

This appears to be the typical choice:
View attachment 436504

It's mostly for show(cars). Most owners don't really care what's in that gallery.

RR makes it seem like each Phantom is bespoke, which is very misleading. The vast major of RRs are specced by dealerships in sale/resale friendly color combinations and options.

 

[SDNR]

It's mostly for show(cars). Most owners don't really care what's in that gallery.

RR makes it seem like each Phantom is bespoke, which is very misleading. The vast major of RRs are specced by dealerships in sale/resale friendly color combinations and options.

I think that is very true @sako97 - especially in its main markets.

I didn't intend to be negative about the Phantom, my last two posts might be seen as unnecessarily critical. I think this is an amazing car - but I have to admit I have felt absolutely no daydreaming desire to own one. I am looking forward to finally seeing the Cullinan.

 

[slicknick]

This thing is so unique, so exquisite and so utterly gorgeous that I no longer even care about the plastic trim on the steering column. The rest of it is pure class

 

[Matski]

I've looked on some dealer websites to see how they spec their showroom examples. The Gallery doesn't appear to be inspiring too many.

I took the gallery to be an option for personalisation. It doesn't make sense to me for a dealer to spec the gallery feature because it should be a pure representation of what an owners wants. If the car isn't built to order, why spec a gallery?

It's just my opinion, but I think there are two types of Rolls-Royce owner, there is the one that sees it has a high value commodity, the kind of person that buys expensive brands without any knowledge of why they're expensive - I'd imagine they're the kind of people buying the cheaper, less bespoke showroom examples. And then, there are the people that buy into the experience, that spec lots of bespoke options, and don't make a big deal about it. I think Rolls-Royce markets the latter and is trying to build its brand on that, but the former helps pay the bills - and is essentially an inevitability.

 

[EnI]

Exactly, Matski.

Some markets - mind it also comes to specific locations & dealerships within the same national market - have extraordinary high % of personalization & customization levles - so a lot of bespoke cars are ordered by the customers. While other dealerships & some very local markets cater to mostly impulsive shoppers, having quite some number of more generically specified cars there on the lot, especially in the US.

 

[Matski]

Exactly, Matski.

Some markets - mind it also comes to specific locations & dealerships within the same national market - have extraordinary high % of personalization & customization levles - so a lot of bespoke cars are ordered by the customers. While other dealerships & some very local markets cater to mostly impulsive shoppers, having quite some number of more generically specified cars there on the lot, especially in the US.

I'd love to see Rolls-Royce just put a car on the market with a starting price of at least € 1 million and a fixed production run. I get the impression they've tried to move the Phantom up a notch this time round to take it a little further out of reach of the masses, but they're always hedging that against trying to shift volume. If they specified that only 100 units would be made it would remove the need to price them to sell them -- once they're gone, they're gone, and that assures exclusivity and maintains or increases the value of the product.. rather than whopping depreciation causing neglected older examples to fall into plebeian hands and lower the perception of the brand.

Sadly, this is the kind of thing I don't think BMW would ever sign-off on.