Phantom [Official] Rolls-Royce Phantom (VIII)


Rolls-Royce has used the Phantom name on full-sized luxury cars and limousines since 1925, making it the longest used car model nameplate in automotive history. In the 20th century, the Rolls-Royce Phantom was a very low volume, hand-built limousine, which in its first four generations was custom coachbuilt to the customer's requests, and sometimes extravagant desires. Whilst automobile manufacturing over time became more mechanised and prolific, and vehicles from other manufacturers could be built in greater numbers and at lower prices, the Phantoms remained hand-built, and production of individual cars only began once the order was placed. The use of the name "Phantom" is a long tradition of naming Rolls-Royce models after ghosts or spirits.
Maybe but from the top of my head it was only the V12 which spearheaded the RR phantom whereas MB had many novelties on the (Grand Mercedes) 770's such as sophisticated transmission, supercharged engine and vaccum assisted brakes to name a few..so it was more or less neck to neck back then whereas that is no longer the case today..
Oh absolutely true. In fact, the Phantom III (from the 1930s) had reliability problems at first which slightly damaged the image of Rolls-Royce for a while. After World War 2, Rolls-Royce became more known for luxury and less regarded for its engineering innovation. It's sad really because Henry Royce was an engineering genius ....and his technical brilliance was what made the brand famous in the first place. Many people don't appreciate that today.

Of course, the Rolls-Royce company is still in business, it is a massive company that makes power staions and aircraft engines - as we know, BMW only owns the rights to use the name for cars.
 
With the current approach Mercedes Benz will never be able to top Rolls-Royce...

Now-days MB is driven by margins, cost cutting, marketing tricks and rebadging, it isn't what it used to be. There is no leather anymore on standard MB doors like on my girlfriend 2006 CLK.

This new Phantom is the top!
 
I can't wait to see the press drives. Its going to be quite the event.

M
 
With the current approach Mercedes Benz will never be able to top Rolls-Royce...

Now-days MB is driven by margins, cost cutting, marketing tricks and rebadging, it isn't what it used to be. There is no leather anymore on standard MB doors like on my girlfriend 2006 CLK.

This new Phantom is the top!

Way to pick a Benz from the era in which Benz interiors were at their cheapest. FYI- thats not real leather on those doors if she in fact has a "standard" CLK.
 
The W126 was at least on par on desiderability and cachet with Rolls on the 80's, IMHO.

But RR was at a low in the 80's, unless you went the coach-built route (Hooper & Co.) for a more unique look and better quality parts. Whereas the W126 was the emblematic luxury saloon of the 80's.

I fondly remember Hooper & Co. Rolls-Royces being quite popular in London and New York in the 80's. Slightly sporty body kits, wired wheels, or colour-keyed hubcaps.

Period-specific photos of Hooper & Co. Rolls-Royces:
Hooper.Silver.Spirit.webp
Hooper.Silver.Spur.webp
London-May-83-6.webp

Hooper.corniche.webp

Colour-keyed hubcaps are available on modern RRs, but will wired wheels make a comeback?
 
Hmm. I think I prefer the interior of this car in warmer color schemes. I wish those pictures weren't so edited.
 
The W126 was at least on par on desiderability and cachet with Rolls on the 80's, IMHO.
The problem for *Vickers-era Rolls-Royce and Bentley was never quality issues, they were still very well built (although some minor details occasionally suggested cost-cutting) , they were falling behind technically. Vickers just didn't have the finance to keep up with Mercedes engineers. People talk about the low sales figures of Maybach - they should take a look at the sales figures for Rolls-Royce and Bentley in the '80s and '90s.


*Vickers plc was the company that owned Rolls-Royce and Bentley from 1973 to 1998 :)
 
Bit of a silly question btw, but anyone here know if Rolls offer a tablet with this car, much like the Mulsanne, the 7er or the new A8? (Probably not,I'm guessing?)
 
Hmm.. I was hoping for a completely different design and a different name. Looks like a mega Ghost. I guess if the rich are happy, then that's all that matters.
 
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From the official Rolls-Royce Motor Cars YouTube account
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Where would we put the crystal glasses and Champagne? Darling.:icon_cheers:
Amen to that ;) Not to mention, I honestly believe those tablets are a bit of gimmick, especially when all the modern luxury cars come with 2 high-res infotainment screens at the back, no?
 

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker and a wholly-owned subsidiary of BMW AG since 2003 - as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company is headquartered in Goodwood, West Sussex, England, United Kingdom. BMW AG has no direct relationship with Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. From 1906 to 2003, cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Bentley Motors Limited subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce

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