Wolfgang
Kraftwagen König
- Messages
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The C and the S have had a look alike relationship for years starting with the W126 and the W201 of the day. The W203 and W220 looked a lot alike too, its called a family resemblance, buy unlike Audi most people can tell Mercedes' apart from each other. What you're talking about is nothing new.
M
Agreed. Bruno Sacco calls it "horizontal affinity".
His long campaigned for “horizontal and vertical affinity” terms were used to describe the homogeneity and continuity of Mercedes-Benz designs over the years. He described the “horizontal affinity” as the common design cues between all the models in the Mercedes-Benz range, therefore creating a a powerful visual relationship between all the cars. In fewer words, this became known as common brand image between distinct models of the same manufacturer. The “vertical affinity” was the prerequisite for models not to be automatically rendered as a stylistic fossil each time a successor would appear, ensuring the timelessness of the designs. Sacco knew this was a very important desideratum for Mercedes-Benz, since the brand's status of longevity and reliability meant that the typical life cycle for a model was of a few decades.
http://www.autoevolution.com/news/bruno-sacco-italian-passion-meets-german-precision-2657.html