E-Class (W212/C207/A207) [Official] Mercedes-Benz E-Class (W212)

[Gullwing]

Daimler may want to consider halting any capacity expansion and just focusing on maximizing value per unit.

MB has increased value per unit a lot over the past few years with just reducing repair costs.

 

[Merc1]

Those numbers would be most useful if per unit profits were also taken into account. In 1986, most people paid list or very close to it, unlike now where MSRP on an MB carries as much weight as a Cadillac's.

Daimler may want to consider halting any capacity expansion and just focusing on maximizing value per unit.

Oh yes and back then the margins were much higher too so not only did Mercedes make a killing, but so did the dealers.

Ahh..the good old days of Mercedes-Benz....W124s and W126s on the showroom floor. Oh well.


Yes it would be nice if they did try to limit production and concentrate more on profit per unit. That would also result I think in a much more expensive range of cars too, very risky right now. However the next generation of Mercedes could go that route, they'd have to be unquestionably superior to anything else on the road....that is very hard to do now.


M

 

[klier]

I can only say that the exposed front of the new E63 looks pretty damn good in that pic. Pretty damn good indeed.

 

[ree]

In the new Sportauto was a short review of the new AMG!! Looks fabolous!!

 

[Tarek]

Is that a lady driving that monster?

 

[Giannis]

Do is see it right, or do my eyes lie?

SportAuto had the chance to drive the E63 before anyone else, and they handed it to a woman?

 

[Der Hofmeister]

Do is see it right, or do my eyes lie?

SportAuto had the chance to drive the E63 before anyone else, and they handed it to a woman?

That was such a sexist remark!

 

[NarutoRamen]

The point that we are missing is that MB builds the cars with a huge list of options for the rest of the world, therefore, in relation to the US market, these costs are irrelevant since there is no added expense in allowing customers here to order something already available everywhere else.

The point you're missing is the fact that those cars for around the world are made differently than the ones here. To offer more options for the US market will drive the costs of the cars up, not to mention the demographic that actually buys the E doesn't care for many of those options.

This is like giving the option for V8 in a Toyota Camry. Sure, some people will check off that option, but most people are just gonna buy the regular camry cuz they just need a car to drive.

Personally, I'd rather have a higher price, less options, and a car that you never ever have to apologize for. Sell fewer, but make more on each individual car. Thus having much stronger resale values.
It'd be hard to change now. But I agree they should. Especially in light of the economy.

Now that's the truth right there man. I totally agree with you.

 

[Gullwing]

The point you're missing is the fact that those cars for around the world are made differently than the ones here. To offer more options for the US market will drive the costs of the cars up, not to mention the demographic that actually buys the E doesn't care for many of those options.

This is like giving the option for V8 in a Toyota Camry. Sure, some people will check off that option, but most people are just gonna buy the regular camry cuz they just need a car to drive.

Cars for around the world are slightly different, but it is not difficult to change a car for another market. Especially on the assembly line.
Is it a bad thing to offer more options here? Yes more options will cause the price to go up, so not sure what your point there is.
If someone has the option to have their E class with X option in Germany, MB does not have to redesign that option much/at all for the US market. So if someone wants that option why not make money on it and sell it to him?

 

[Sunny]

The problem is not offering more options, but the dealers getting stuck with unpopular options after a leas ends. The US market is too heavy on leases to offer too much customization. Also majority of the people here don't order their car, they just buy/lease it off the lot.

 

[modena_360stradale]

The problem is not offering more options, but the dealers getting stuck with unpopular options after a leas ends. The US market is too heavy on leases to offer too much customization. Also majority of the people here don't order their car, they just buy/lease it off the lot.

I remember the days when virtually the only options on a Mercedes were the color and engine size.

Too many options and packages now

 

[NarutoRamen]

The problem is not offering more options, but the dealers getting stuck with unpopular options after a leas ends. The US market is too heavy on leases to offer too much customization. Also majority of the people here don't order their car, they just buy/lease it off the lot.

Nate, this is exactly the answer to the question you just asked me. Like I said, you give the possibility for some weird ass option and someone will actually take it. The problem is extra costs associated with those options after it's been made. If the dealer orders that car, it will just sit on the lot for LONG time because it's some weird sh!t that they ordered. If it's an option that just some random person ordered they will have a hard time reselling that car for a good price. They will be forced to sell it for a really low price (becoming an outlier) and drive down the average resale value of the car overall. So in other words, it will tarnish the image. That's kind of what happened with the American manufacturers and their resale values are crap. The japanese on the other hand have very few options but have them in bulk packages and their resale is pretty high.

It's easy as hell to say "Bring it over, make it available" and etc., but the problem is that that is fanboy talk and the average person doesn't give two sh!ts about it. So are they willing to risk all that for 100 people choosing that option from the 30K cars they sold? No, no it's not.

 

[sako97]

And Now Presenting the new E63:

View attachment 5cc64aa7d86a92467557c4f8a38cc763.jpg

It looks sexy.

 

[sako97]

Looks like that the new Mercedes Benz E63 AMG has won a prize in Germany long before it’s released! It’s been picked as the sport car of 2009 between 260 vehicles divided in 16 series and 10 tuning categories. -Damn, AMG is not playing anymore.





The car is not yet revealed, fully! but as you see above some nice guy from Mercedes let us catch a glimpse! Of course we are familiar with AMG upgrades, things like new sportier aprons, double twin exhausts, lower firmer suspension and AMG designer wheels … , but the best thing is what’s under the bonnet. A 6.2 liter muscular V8 which checks out 525 HP.

 

[Gullwing]

Nate, this is exactly the answer to the question you just asked me. Like I said, you give the possibility for some weird ass option and someone will actually take it.

Designo is an option on most models, how many do you see sitting on dealer lots? Just because something is offered does not mean dealers are forced to stock cars with that option.
Yes most customers in the US just go to the dealer and pick what ever is there, some do take European delivery and some have so many cars they do not care if it will take a few months to get it.
Mercedes could offer many of their options in the US, it would be easy to just toss them into the designo option books for special order cars only. MB and the dealers would not loose anything on them.

 

[Merc1]

And believe it or not, some buyers don't want all those troublesome extras on their cars, these are usually people that are actually buying vs leasing. You can't please everyone so they try to cut it down the middle IMO.


M

 

[ree]

Thanks to jesmb.de!!

Looks perfect with this exhaust system:

 

[bmer]

The car is not yet revealed, fully! but as you see above some nice guy from Mercedes let us catch a glimpse! Of course we are familiar with AMG upgrades, things like new sportier aprons, double twin exhausts, lower firmer suspension and AMG designer wheels … , but the best thing is what’s under the bonnet. A 6.2 liter muscular V8 which checks out 525 HP.

Yup, the 525 hp figure was revealed already in the W212 press release.

 

[rvbn_]

Looks like that the new Mercedes Benz E63 AMG has won a prize in Germany long before it’s released! It’s been picked as the sport car of 2009 between 260 vehicles divided in 16 series and 10 tuning categories. -Damn, AMG is not playing anymore.

That's not true. The E63 AMG is the main prize in a lottery that accompanies Sport Auto's anual reader's choice award. It hasn't won any award jet.

 

[sako97]

That's not true. The E63 AMG is the main prize in a lottery that accompanies Sport Auto's anual reader's choice award. It hasn't won any award jet.

Yes it has
It says it here: 2010 Mercedes E63 AMG Revealed - a bit! | Motorward

&

Here: http://www.motorauthority.com/spy-shots-2010-mercedes-benz-e63-amg.html

"It has won a reader's choice award for best sports car run by Germany’s Spot Auto magazine. In honor of the decoration, Mercedes has released a teaser image for the new E63 that reveals its front-end design."