E-Class (W212/C207/A207) [Official] Mercedes-Benz E-Class (W212)

The Mercedes-Benz W212 is the fourth generation of the E-Class range. Body styles: sedan/saloon (W212), estate/wagon (S212). Coupé and convertible models of the W212 E-Class generation are W204 C-Class based and known as the C207 and A207, replacing the CLK-Class (C209 and A209) coupé and cabriolet. Production: 2009–2016. Predecessor: W211 E-Class. Successor: W213 E-Class.
No abuse Rob? ;):D

Whoever says the interior looks cheap from the press pictures is obviously moronic.

That Lexus HS250 interior looks vile.
 
Some new pix:)



 

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There is strategy and there is bad decisions.
Not showcasing the E-Klasse in Detroit was probably a bad strategic move when the visitors to the Mercedes stand were expecting to see the new E and are only tempted by another disco remix of an already forgotten Supercar which will not be sold in the USA and when a proud spokesman reveals that a majority are all heading for the Middle East , really a very good strategic move for the American market.

But I am not saying BMW are free of bad decisions either , The X1 being removed from display or indeed being showcased in the US which people expected but as the X1 will not be available for the US there is no need to show the car .

The Audi R8 TDi @ Geneva are indeed bad strategic moves especially when you trying to gage public response on your products but left it to the responsibility of the media.

But as they say many cars are being held back for possibly the biggest opening show of 2009 in Geneva with Audi holding back the A5 Cabrio and possibly other premieres , Mercedes with the E sedan and Coupe , Detroit no show Rolls-Royce and their Concept Car , BMW with some surprises , Aston Martin etc .
 
There is strategy and there is bad decisions.
Not showcasing the E-Klasse in Detroit was probably a bad strategic move when the visitors to the Mercedes stand were expecting to see the new E and are only tempted by another disco remix of an already forgotten Supercar which will not be sold in the USA and when a proud spokesman reveals that a majority are all heading for the Middle East , really a very good strategic move for the American market.

But I am not saying BMW are free of bad decisions either , The X1 being removed from display or indeed being showcased in the US which people expected but as the X1 will not be available for the US there is no need to show the car .

The Audi R8 TDi @ Geneva are indeed bad strategic moves especially when you trying to gage public response on your products but left it to the responsibility of the media.

But as they say many cars are being held back for possibly the biggest opening show of 2009 in Geneva with Audi holding back the A5 Cabrio and possibly other premieres , Mercedes with the E sedan and Coupe , Detroit no show Rolls-Royce and their Concept Car , BMW with some surprises , Aston Martin etc .

Although your points are valid they don't apply here in this case as it's common knowledge that the Detroit autoshow is a sinking ship with very few car manufacturers caring for it.
 
There is strategy and there is bad decisions.
Not showcasing the E-Klasse in Detroit was probably a bad strategic move when the visitors to the Mercedes stand were expecting to see the new E and are only tempted by another disco remix of an already forgotten Supercar which will not be sold in the USA and when a proud spokesman reveals that a majority are all heading for the Middle East , really a very good strategic move for the American market.

But I am not saying BMW are free of bad decisions either , The X1 being removed from display or indeed being showcased in the US which people expected but as the X1 will not be available for the US there is no need to show the car .

The Audi R8 TDi @ Geneva are indeed bad strategic moves especially when you trying to gage public response on your products but left it to the responsibility of the media.

But as they say many cars are being held back for possibly the biggest opening show of 2009 in Geneva with Audi holding back the A5 Cabrio and possibly other premieres , Mercedes with the E sedan and Coupe , Detroit no show Rolls-Royce and their Concept Car , BMW with some surprises , Aston Martin etc .

Well yeah, I don't think there is any company in the world who haven't screwed up. I'm not quite at your level, but I am a marketing student and did work for a motorrad dealership in marketing for 2 years. I do understand quite a bit about these things. As for why they don't have an E on display, I don't know. May be it has to do with the fact that so many companies have opted out of the Detroit show that may be MB just thought it's not worth their time to spend the extra bucks or time to showcase a car where no would show up.

As for what's in place for Geneva, only you and the other company folks know. All I know is that excitedly awaiting that show. Cheers! :t-cheers:
 
Given some of his posts, Scott 27 questioning your strategy might be a blessing. After all, how can the Marketing Department at MB possibly compare to the brilliance of the rainbow tire BMW campaign prior to the new Z4 introduction?:t-crazy2:
 
Anyone dare to do a 7 series, E-class comparison thread. :D Granted they are from DIFFERENT classes, a desing comparison would/could still be interesting. :eusa_thin
 
There is strategy and there is bad decisions.
Not showcasing the E-Klasse in Detroit was probably a bad strategic move when the visitors to the Mercedes stand were expecting to see the new E and are only tempted by another disco remix of an already forgotten Supercar which will not be sold in the USA and when a proud spokesman reveals that a majority are all heading for the Middle East , really a very good strategic move for the American market.

But I am not saying BMW are free of bad decisions either , The X1 being removed from display or indeed being showcased in the US which people expected but as the X1 will not be available for the US there is no need to show the car .

The Audi R8 TDi @ Geneva are indeed bad strategic moves especially when you trying to gage public response on your products but left it to the responsibility of the media.

But as they say many cars are being held back for possibly the biggest opening show of 2009 in Geneva with Audi holding back the A5 Cabrio and possibly other premieres , Mercedes with the E sedan and Coupe , Detroit no show Rolls-Royce and their Concept Car , BMW with some surprises , Aston Martin etc .


Now wait a min, this is exactly what I said before in another thread, but you said that it was a smart move for them to debut the car in Detroit. Which is it? Like I originally stated it doesn't make much sense and I think they did it out of pity for Detroit because they're only doing it for the media to draw attention to Detroit, not give us American Mercedes fans/owner a chance to see the car. They are going to show the SLR to me everyone else next Saturday when the show opens to the public, but this SLR is one you can't buy here. Glad to at least see you don't think the usual that BMW's marketing machine is perfect.


M
 
Wrong thread, but anyway this about the Detroit showing dying is ridiculous. The only mainstream manufacturers that pulled out was Nissan/Infiniti and Mitsubishi and just so happens that those brands don't sell a whole lot (but some) car in and around Detroit and/or the state of Michigan. Rolls, Porsche, Ferrari and others pulling out won't hardly be missed by the locals anyway. Nobody going to show up? Please lets try not to be completely absurd. 6000 journalist are on hand each and every year for Detroit regardless as whether a few high-end makes pull out. Don't forget BMW is holding a debut in Detroit also. The correct way to sum it up (if you must do so) is to say that Detroit is losing relevance among foreign manufacturers, not the auto industry as a whole, especially the American auto industry. For whatever that is worth.


M
 
wow! MB nailed the design spot on!! I was worried about the rear lights but after having seen all the pix, I am quite happy with the overall looks.

IMO, where the W212 really shines, is its interior! Dare I say it, interior is even better then the BMW F01 7er. BMW are really going to have to up their game on the F10. Thanks to everyone for the fantastic pics!
 
IMO, where the W212 really shines, is its interior! Dare I say it, interior is even better then the BMW F01 7er. BMW are really going to have to up their game on the F10. Thanks to everyone for the fantastic pics!

My thoughts too,i was gonna emphasize that but i said no need for wars right now:D
 
well I would love to have this in our w203 becouse I froze this morning :D

it took almoust half an hour for car to start heating :D

daamn ...
 
The E63 will be completely SICK :icondrool:icondrool:icondrool:icondrool

What do you guys like best so far?? I'm quite baffled to be honest, I really didn't expect it to be this good :D

Yeah, seriously. That's quite an insult. I hate it when people start talking nonsense like that when a new Bimmer is launched too.
The lights are awesome. Full of LEDs and very distinctive. Works very good on this car.

The classic "looks asian" bashing is here too I guess. No, that is not an asian design*. The rear lights are the same as those on the C-class coupé and they suit the discreet and elegant desing of the car perfectly. As a package it is near perfect. I can't pinpoint a single major flaw. I also think that the desing is perfect for the current state of the economy, nothing vulgar och baroque...

*) I don't know how many times I have said this but it can't be said too many times - the Asian manufacturers have been so inspired by their European counterparts for so long that some actually think that it now is an Asian desing.
 
Maybe they were looking at a picture of their moms RX or GS interior, and that's where the word "CHEAP AS CRAP" subconsciously entered their mind. Then they look at the E-Class interior, get jealous as hell, and use that evil word. :banana:

Take a look at the new HS250h interior.

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Is it me? Or does this gussied up Corolla cockpit scream CHEAP? :eek2:

A) That Lexus interior does scream cheap. "Gussied up Corolla" was the same vibe I got. At this point you'd think that Toyota would break away from the Toyota parts bin. Economies of scale can still be be attained if Toyota used Toyota parts and Lexus used Lexus parts on items which are readily visible to customers.
B) As much as I love the exterior and interior of the W212 since it gives of that solid feel that it was chiseled from a giant piece of granite, the giant plastic field for the audio controls does not do it any favors. To me it's the only aesthetic flaw in the cabin, otherwise it exemplifies MB quality that we all love. However, as irked as i am of that, I cannot recommend a solution for it. Maybe if they used switches/buttons that are similar to the ones used on for the HVAV control, it might work. Some how of they used more wood/aluminum there. Otherwise it seems the designers did a first rate job in terms of ergonomics. I like the placement of multi contour seat controls since they seem to make sense for use.
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)

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