I have been watching this discourse for a while and would like to add my humble two cents (long term BMW customer).
I think the car looks much better after the facelift. As martinbo said earlier, it looks more contemporary and to me much more sporty, especially in the version with the star on the grille instead of the hood. The interior looks much improved as well.
I find it much more appealing and will now consider this when my 5 series lease is over.
imo your decision to consider this thing over the F10 is, well..bad at best.
You see I can't say this looks bad, every new car looks new, i mean if you dub "modern" looking as being "good" looking, then OK nothing will ever look bad in the future because things will only get more modern. Thing with this car is it is a big mess..some people couldn't care less. For example I have a female friend who loves the new-era MB, over Audi and BMW, and they thought the older MBs looked crap, why? simply because she couldn't care less about the design history, and the depth..you know, when even the A class got that sports grille that were exclusive to top MB sports model in the history, surely it appeals some, but when people who likes to think think about it, it's disgusting. And specific to this E FL, there is just no coherence. You can tell, when they thought of the W212 preFL, they didn't plan for a FL like this, you can tell obviously that they really tried hard to switch design language all of a sudden to implement their "latest" thinkings. Just look at that hood shutline in the preview pic of the clip above, it doesn't even work, just look at how badly designed it is! and somehow luckily they are going to get away with it because there are too many people who doesn't care. I don't know man, feeling is that MB feels too insecure with their designs, i mean this is a complete change of character of the car which a FL shouldn't really do, and the reason is maybe they are not confident to wait another few years to bring out an all new model? i don't know.
About the copying thing, you got to admit, BMW was the leader in a lot of respects some years back, they were being copied or at least "inspired". Stuff like a side character line (BMW tradition), flame surfacing, chrome surrounds around the full perimeter of the side windows (BMW tradition), clear lens headlights, LED graphics, headlight graphics, short front overhangs, big wheel arches. You see MB is just the latest into everything, e.g. the way they hav these square-ish graphics on its tail lights is like since when? then you think about BMW and even Audi, BMW had its first interpretation of its current horizontal line graphics since the E39 FL, and the current graphics is an interpretation of its traditional L-shaped headlights, you see i think that's "depth". Now I hear it less but a few years back my friends who don't really care about cars look at Audi's, A4/A5 and said "looks like a BMW". Now i have people saying MBs looking like BMWs, no way i think, BMWs never looked this pathetic. Next thing i think we might see on MB is some bulges on the hood, and a bit later headlights that will join to its big gigantic grille. very possible, look at the Eclass, the headlights are stretched so awfully close to the grille! And one more thing i don't understand how people can live with that hood shut line like that.
Looking at the clip, agree that MB has pretty high tech goodies, and apparently that's all they are selling about this car. 4 minutes of ad, it doesn't really tell me about the car, all it tells me is headlights and all the electronic assist stuff.