First it was the milking of the Mercedes badge, now its the AMG badge being over used with lowly models that are not the real deal . Whats next a Maybach A45 with 5 inches of extra back space?
I don't think Mercedes' intention is to milk the AMG brand but rather to differentiate the C43 Coupe from the C450 sedan.
Only, the C450 sedan is going to become the C43 sedan soon.
I actually don't mind the change in nomenclature. The C43 and C63 have more in common than not. They share an almost identical suspension, interior, brake pad diameters (steel, not CF). In fact, the major distinction between them is the lack of a hand assembled engine. In a way, you're getting an AMG-lite with the '43' and a AMG-proper with the '63'.
While it makes some sense, to me MB's strategy seems to lack direction. They released and discontinued the C400 and the C450 within a year of each other. That doesn't seem planned and instead it looks like they are just scrambling around trying to figure out the best way to market/sell the C lineup. But how could that be? We know timelines for vehicles are done years in advance. They are already working on the design of the refreshed C.
They've burned some 400 customers who would have waited for the much improved C450 and now the C43. There is the confusion for some customers of the x45 AMGs being smaller in power/displacement but having a higher badge number. I just don't understand what MB's long term strategy is and they don't seem to understand it either.
Only, the C450 sedan is going to become the C43 sedan soon.
I actually don't mind the change in nomenclature. The C43 and C63 have more in common than not. They share an almost identical suspension, interior, brake pad diameters (steel, not CF). In fact, the major distinction between them is the lack of a hand assembled engine. In a way, you're getting an AMG-lite with the '43' and a AMG-proper with the '63'.
Slightly unrelated, but I really wish we had some insights on what's happening with the other sub-brand - Mercedes-Maybach.
You're right, in Europe the C400 is still available alongside the C450 AMG/C43. I guess MB USA should have kept the C400 after the introduction of the C450 to kept the AMG brand more exclusive.Can't argue with you there. However, isn't it true that some markets have been selling the C400 alongside the new C450? Now that would be confusing.
First it was the milking of the Mercedes badge, now its the AMG badge being over used with lowly models that are not the real deal . Whats next a Maybach A45 with 5 inches of extra back space?
Lets not drag BMW into this, especially about something that is beyond the control of the M-division.Are they really milking the AMG badge? In my opinion, BMW is milking the M badge more than Mercedes is milking the AMG badge. At least there's no such that as an AMG C400..with halogen lighting.BMW introduced the M235i, the MX40 40i, and there are more models coming. The same people that I use to make fun of for having an M badge on their car (M X6, M 328), I can't really say anything to because BMW is slapping that badge on the cars just like they are.
Yes, my earlier statement about lighting was a stab a BMW. If you notice their M Performance line, they're charging you more for the car, with slight tweaks in the suspension, a small boost in horsepower and torque, but they still come with halogen rear taillights and halogen turn signals in the front if you don't get LED headlights. The 3 series LCI doesn't have a FULL LED taillight cluster. The turn signal is still halogen.
I have been working for the BMW brand for almost four years now and my family has been blessed and has driven nothing but BMW since I was born. I've seen the quality drop through the years. Mercedes went through the same thing in the early 2000's, but they seem to have picked themselves up.
BMW is milking the M badge more than Mercedes is milking the AMG badge. .
Any tests between this and the M4 yet?
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