SCOTT27
Lap Time Luminary
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Scott, why is it that whenever BMW launches a new car, the press release pics always contain cars with the same beige interior with the obligatory wood trim? Why dont you guys experiment with different colour schemes?
It is important that we show the car at it's most premium and it's ultimate status. That means using the most premium feeling options to enhance the car. You would be surprised how many order the car just to the exact specification as an image in a brochure. I have seen some consumers open the book lay it down and point to the interior and say " I want it exactly like that!"
Colour choices for the interior are strictly adjoined to combine with the exterior as you see here Venetian beige interior contrasted with Milano Beige exterior , The dark wood and chromed switchgear really enhance the premium feel of the interior. The Milano Beige car is a 520d Touring and many Touring customers prefer the entry models but specified to the hilt some delete the badge for extra clandestine motive but a majority enjoy their choice and that it is optioned to their personal desire.
When we get ready to "Build" a car so we can commence our marketing production again it is similar to ordering a car we sit down with the specification sheet and option our car to reflect how we are going to showcase this particular model, some cars go out with everything some dont it depends what market we are going for.
With cars like the 5er and 5er Touring,consumers always specify the car with several options that enhance the cars use or appearance. It is not often that a standard car is sold without the owner looking at the optional equipment sheet.
By the way the ambient light is Orange to match the instruments and the switchgear- The pictures were taken in daylight so it looks pink.
Of course the front, interior et.c. are nice but I haven't learned to like the rear. Well, I've got time to get used to it, it's in the stores in autumn so...
