XJ Official: 2010 Jaguar XJ (X351)

[KiwiRob]

Is JLR's investment of around $70M in the Halewood plant contrary to K's "assertions"?

They've just installed the new servo stamping press in Halewood. According to some this investment is all smoke and mirrors.

http://www.autocar.co.uk/car-news/industry/jaguar-land-rover-invests-45-million-halewood-factory

 

[Deckhook]

er, didn't you read what I wrote before you did? Kacher and McNamara's piece in CAR, quoted above, says the new XJ is now due 2018, not 2017, which means 9 years minimum. OK?

8/9/10 years is irrelevant anyway. The XJ is dead, as a dead parrot. Whether JLR prolong the agony for 3, 4 or whatever more years, is subordinate to the fact that the XJ is selling so few units, under the pressure of the new S-Class, revised A8, coming 2015 7-Series, and even the fairly-well selling Quattroporte, that it would make sense for JLR to axe the XJ now, like the XK, before they have to spend big bucks on a facelift for EU 6 engines, new infotainment, new safety systems, etc. etc. etc, all to perhaps just raise the selling level by a few thousand units a year. Kamikaze economics.

It's solely your opinion and not fact that the XJ is as dead as a parrot, for those who have driven it against it's rivals it fares rather well being arguably the most sporty and easily the most stylish, there's no denying that some of their technology (especially the info system) is old gen but it all works well enough and ultimately it's the driving experience which gives the pleasure and not how a certain bit of tech looks, personally I'm come from both BMW and VAG which are the leaders in this field yet I never felt shortchanged in my XF and neither do I feel that way with the RRSport.

You claims of antiquated platforms only proves that Jaguar are quite exceptional in chassis setup and this only highlights that when they introduce their replacements the competition will be in for a shit storm, or maybe this is what you are fearing and why you continuously try to run them down thinking that if you say it enough others will eventually come round to your way of thinking.