Nice article BBC

it is a very nice and interesting article. thanks raj!
 
Interesting article. Liked the way he looked at Mercedes. I'm sure Daimler is actually thinking the same about BMW and Audi, contrary to the intuitive thinking that they must be enemies because they are competitors. The collective interest and enthusiasm that they all generate is greater than the sum of it's parts. They are all better off because of each others. So, the Quandts did everybody a great big favor long ago when they sold their share in Daimler-Benz and bought BMW instead. I doubt it was done with this end-result, that everyone benefits, in mind though. They probably just thought it was a good investment with stock at rock bottom and thought they'd score as investors on the long term. And of course they did too.
I thought the market value comment did not make sense though. Market value is just too volatile to make any meaningful comparisons.
 

BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

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