It does come with the AMG Package as standard guys (actually, it's a "FREE OPTION", but everybody orders them with the Package, so you barely see Luxury-Lined E's), and this is indeed one of the reasons that the E-Class has a disproportionately stronger presence on the roads than the blended-in F10. I asked an MBUSA rep why they did this, and they said since they had so much good feedback and strong momentum by providing it as Free on the W211 during its last year on the market ('09), they didn't want to curb the momentum. BMW, by the way, is lowering the price of the M-Pack this year, and they are taking out all the upgrades to the suspension and drivetrain/tech that it had last year, making it "Only a Body Kit", to obviously keep up with the E-Class.
Americans are a bit weird

... not going crazy for F10/F11. Everybody else does. While it was vice versa in E60 case.
These Forums are a great way to see how differently Americans and Europeans take to designs. If I'm not mistaken, while the E60 outsold the W211 in the States, the W211 outsold it worldwide? Another example is how I've heard that in Korea, the ultra conservative people there don't like the daring nature of Hyundai's new designs, but American's are buying it up.
On these Forums, the F10 is praised endlessly, but in the States, it seems that it hasn't made a big splash. Not saying that people don't like it, because it's obviously very popular as a 5er should be, but it seems the "impact" isn't there. It's rare that I've talked to someone I know about it who have a strong opinion about it, or who see it as anything remotely riveting, or as anything more than a relatively bland Sedan.
The E60 seemed more conformed to the U.S market.... it's lead Designer being an American who stated that he grew up loving the Classic American, showy cars, with chrome and presence abound. The F10 to me seems very European-centric, and the W212 seems to pander to the American's sense of "Pizzaz" more-so. Just a theory.
