- Messages
- 13,233
If it is of any comfort, the phenomenon is not a German thing, but a trait of incumbency. Don't want to go too OT, but if you haven't already, google "Innovator's dilemma". Good video that summarizes it -
Lucid is a luxury EV maker founded in 2007. Majority-owned by the Saudi PIF, it builds the ultra-efficient Air sedan and Gravity SUV. Official: Lucid
If it is of any comfort, the phenomenon is not a German thing, but a trait of incumbency. Don't want to go too OT, but if you haven't already, google "Innovator's dilemma". Good video that summarizes it -
Ozy
Oversteer Expert
- Messages
- 1,297
The brain drain I think is a cultural problem, to be successful on the market both companies need different approach. What Lucid did is a make it or break it step - investing and working quietly for years, developing a range of different consumer products without a validation even for one, gotta have balls to do that, if they don’t come out as radically as they did they would be forgotten next week. If the established Germans apply such an approach, it can cause a lot of damage sure, but what they are doing now, this slow nothingness is not a solution either, they will lose all the opportunities.
KiwiRob
Tire Trailblazer
- Messages
- 6,013
The pricing is also very nice, the touring model is nicely priced. The 406 mile range is enough to get me out of my diesel wagon.
"The Air will be available in four trim levels to start with. The standard car, available from $52,100 (£40,040) including the US’s EV tax credit, uses a single electric motor to send 395bhp to the rear wheels and is capable of a claimed 240-mile range from a 75kWh battery pack supplied by Samsung.
The Touring model bumps power up to 612bhp, range to 406 miles and the list price to $87,500 (£67,250), while the Grand Touring packs 789bhp, costs $131,500 (£101,060) and is capable of the maximum claimed range figure.
Buyers who want the full 1065bhp output will need to spend $161,500 (£124,130) for the top-rung, four-wheel-drive Dream Edition, which is capable of sprinting from 0-60mph in 2.5sec. It also brings a bespoke interior design trimmed in leather and eucalyptus wood, and a set of unique 21in wheels. Lucid says production of the top-spec car will be limited, but has yet to confirm numbers.
All variants are claimed to be capable of recuperating 300 miles of range in just 20 minutes at a DC fast charger, making the Air “the fastest-charging electric vehicle ever offered”, according to Lucid."
www.autocar.co.uk
"The Air will be available in four trim levels to start with. The standard car, available from $52,100 (£40,040) including the US’s EV tax credit, uses a single electric motor to send 395bhp to the rear wheels and is capable of a claimed 240-mile range from a 75kWh battery pack supplied by Samsung.
The Touring model bumps power up to 612bhp, range to 406 miles and the list price to $87,500 (£67,250), while the Grand Touring packs 789bhp, costs $131,500 (£101,060) and is capable of the maximum claimed range figure.
Buyers who want the full 1065bhp output will need to spend $161,500 (£124,130) for the top-rung, four-wheel-drive Dream Edition, which is capable of sprinting from 0-60mph in 2.5sec. It also brings a bespoke interior design trimmed in leather and eucalyptus wood, and a set of unique 21in wheels. Lucid says production of the top-spec car will be limited, but has yet to confirm numbers.
All variants are claimed to be capable of recuperating 300 miles of range in just 20 minutes at a DC fast charger, making the Air “the fastest-charging electric vehicle ever offered”, according to Lucid."
Lucid Air: 1065bhp EV saloon enters production in Arizona | Autocar
UK-bound Tesla Model S rival, priced from around £40,000, has a range of more than 500 miles
- Messages
- 15,832
- Name
- Rolf
Very good point you making, the Germans in EV tech are looking really behind the times compared to some new starts. The new S-class probably cost well over 1bill to bring to market and its still ICE/mild hybrid with 1xplug in hybrid and no full electric model available. They will probably spend another 1bill on bringing the EQS to market and we not sure if it can even matches the new Lucid. Mercedes also spent 8.1 Bill Euros in 2019 on R and D, so what are they spending this on when the future is all electric and they definitely not the leader in this which is a big shame and embarrassment to be honest. I guess the same can be said for all the big German brands
Back to the point of this car, it is a huge step forward for BEV tech. Makes many car manufacturers cars look suddenly ancient. 832km, 1080hp, 1/4mile in 9.9sec, 900volt, 300mile charge in 20min. 235mph top speed. So many benchmarks set with this amazing car and it looks fantastic as well.
D
Deleted member 1071
Guest
As far as I can gather so far, it is only VAG, of the German manufacturers, that has shown a genuine. compelling commitment to dedicated BEV powertrains. The plethora of MEB-based vehicles presented (or to be soon presented) very recently (ID 3, ID 4, ID 6, Skoda Enyaq, Audi Q4 eTron) join the J1 platform based Porsche Taycan and Audi eTron GT are testimony to the companys' electric offensive. Tesla and Lucid are motivating fast-track development of the more segment elevated PPE/SPE BEV automobiles, derivatives of which from Audi, Porsche and perhaps Bentley certain to enter the marketplace within the next 2-3 years time. With batteries and e-motors offering substantially increased efficiencies versus the J1-based cars of today. VAG also appears to be forging the most interesting alliances.
D
Deleted member 1071
Guest
A refreshing/bold automotive design after a while in my opinion. Also, the first BEV that I would love to buy purely looking at the design. I LOVE IT!
It is really something, isn't it ? No superfluous tinnef polluting the flow of the exterior design and such a massively impressive interior. Save the what I perceive to be slightly snubnosed bonnet, I can find little if anything to fault.
TheNewBATMAN
Quattro Commander
- Messages
- 511
And the rear bench with NO TRANSMISSION TUNNEL is a luxury compared to the new S-class. I have three kids (named Robin, dead Robin, Robin) and they'd love the rear bench.
CrunchSlaughtered
RPM Ruler
- Messages
- 7,394
I get some Renault Vel Satis vibes when looking at the rear 3/4. I mean it in a negative way, but even despite this, this car looks to be a great achievement.
- Messages
- 11,562
- Name
- Matt
The Vel Satis certainly wasn't pretty, but I know what you mean, looking at this there's a lot of that quirkiness that you see in French designs, which personally I quite like. The only thing I find slightly jarring, and it's not normally something that bugs me, is the boot shutline.
D
Deleted member 1071
Guest
Indeed, that boot shutline is a bit "unusual". It also somehow remotely harkens back to some exercises that date back many decades.:
Not a matter of shutlines per se...but more the separation of the downward rear roofpillar sweep and the bonded boot.
hoffmeister_fan
Kraftwagen König
- Messages
- 11,279
Indeed, that boot shutline is a bit "unusual". It also somehow remotely harkens back to some exercises that date back many decades.:
Not a matter of shutlines per se...but more the separation of the downward rear roofpillar sweep and the bonded boot.
For whatever reason, that's the part that has me scratching my head, the rear boot/trunk shutline because I wonder what kind of protection one would have if they were rear-ended.
Cashmere
RPM Ruler
- Messages
- 7,547
Fiat is buying carbon credits for $2.3 Billion from Tesla
Mercedes has spent more than $2 Billion on Dieselgate Fines
Porsche & VW have spent more than 9 Billion on Dieselgate fines.
$1.3 Billion for Lucid Motors is a bargain.
Impressive tech, great design on the outside (personally liked the Vel Satis avant garde style as one of the few perhaps). Not yet sold on the interior as it has too much '90s Cadillac vibe for me. Overall it impresses me much more than the Model S at launch. Curious though if the build quality matches that of the German Premiums.
That retractable screen... I love such things! Nice looking car. Expensive looking interior especially in comparison with poorly designed Tesla interior. With the 830 km of range it's close to some diesel cars. On paper it's a win-win beyond doubt. Let's wait and see.
Similar threads
- Article
