Hot! Jaguar: What's Next?

[dalab]

Some chit chat, some novelty, much of what direct competitors have been doing for a long time, like Jaguar discovering warm water.

Likewise, and without a doubt it is good news, if they do 25% of what they did with the Defender and the RR, it will be worth it and hopefully they will be reborn, I love their previous cars and I want to love the ones to come.

Exclusive: Jaguar's bold roadmap to a luxury car range by 2025

“We recognise that we’ve been quiet, we’ve been secret – deliberately so,” said Collins. “The core Jaguar words are ‘a copy of nothing’. Think of that in every element of the business; there may be some traditional ways of doing things and untraditional ways of doing things – we’re using that in all our thinking around Jaguar.

Bold Jaguar luxury electric car plans on track: first look expected in 2023 | Auto Express

Jaguar is pressing ahead with its scheme to evolve into a luxury electric car brand as its CEO updates us on the state of play

www.autoexpress.co.uk

 

[Merc1]

That article says exactly nothing. I don't think they're going to make it, then other times I think they're going to stun us with something really breathtaking. Only time will tell.


M

 

[Giannis]

They aren't going to make it. Jaguar has receive their death sentence years ago.

They didn't do good with the XF and having not learnt their lesson, they failed with the XE and they failed spectacularly. They aren't gonna make it in the electric world either.

 

[Centurion]

That article says exactly nothing. I don't think they're going to make it, then other times I think they're going to stun us with something really breathtaking. Only time will tell.


M

I thought it was only me. The quotes are a whole lot of waffle to buy time.

 

[Gor134]

That article says exactly nothing. I don't think they're going to make it, then other times I think they're going to stun us with something really breathtaking. Only time will tell.


M

My same exact thoughts, bunch of words meaning nothing. Just to keep the name in people's heads.

 

[dalab]

They aren't going to make it. Jaguar has receive their death sentence years ago.

They didn't do good with the XF and having not learnt their lesson, they failed with the XE and they failed spectacularly. They aren't gonna make it in the electric world either.

The only guarantee that I see is, as I said before, that the good work done with Land Rover gives a distant hope.
The other is to target prices above £100,000, which if it's a different strategy, puts Jaguar in competition with Bentley? who does not have a clear competitor so far....
Everything has failed them so far as you say, at least going the other way may help them.

Aston with wonderful cars and a similar strategy doesn't quite work out for them.
Mercedes and it new "vision" remains to be seen if it works for them too
In any case, if they at least "comply" with bringing new models, whatever they may be, it will be entertaining to see, they start so low that we don't even know if they will comply, they have no credibility

 

[CrunchSlaughtered]

it's a different strategy, puts Jaguar in competition with Bentley

I don't remember what happened to their ultra luxury brand Daimler. It was the first choice of all the royals in the world, way ahead of Rolls Royce and Bentley.

 

[dalab]

I don't remember what happened to their ultra luxury brand Daimler. It was the first choice of all the royals in the world, way ahead of Rolls Royce and Bentley.

From DAIMLER UK, the last thing I know is that when Jaguar was bought by Ford it was a subsidiary of the Premier Automotive Group as part of the agreement, I don't know if it was in the JLR package for TATA, but it is a brand on standby, or " dead until resuscitated" which I don't think will happen in the short term

You correctly indicate something plausible, that Jaguar tries to take that position that Daimler held but with a much more recognized brand name

I remember the beautiful "Double Six", there is a classier way to call a V12....?

 

[Deleted member 57437]

That article says exactly nothing. I don't think they're going to make it, then other times I think they're going to stun us with something really breathtaking. Only time will tell.


M

Precisely my sentiments as well.

The BEV age provides many golden opportunities for automotive designers. And as design remains a major selling point, I'm really hoping that Jaguar can somehow surprise us all with something truly monumental. I'm just sentimental, I reckon. I clearly recall the times when the series I and II XJ was considered by many to be the most beautiful 4 door sedan available. Maybe it's just that too many new products from German manufacturers are leaving me underwhelmed.

 

[Centurion]

Precisely my sentiments as well.

The BEV age provides many golden opportunities for automotive designers. And as design remains a major selling point, I'm really hoping that Jaguar can somehow surprise us all with something truly monumental. I'm just sentimental, I reckon. I clearly recall the times when the series I and II XJ was considered by many to be the most beautiful 4 door sedan available. Maybe it's just that too many new products from German manufacturers are leaving me underwhelmed.

The I-Pace marked bold intentions to pivot towards becoming an EV brand. Am ambitious BE XJ was in the world. It would have been an EQS or Lucid Air rival but 1-2 years ahead but it was scrapped.

 

[KiwiRob]

From DAIMLER UK, the last thing I know is that when Jaguar was bought by Ford it was a subsidiary of the Premier Automotive Group as part of the agreement, I don't know if it was in the JLR package for TATA, but it is a brand on standby, or " dead until resuscitated" which I don't think will happen in the short term

You correctly indicate something plausible, that Jaguar tries to take that position that Daimler held but with a much more recognized brand name

I remember the beautiful "Double Six", there is a classier way to call a V12....?

Damiler is still owned by JLR

The Daimler Company Limited, now The Daimler Motor Company Limited, is still registered as active and accounts are filed each year though it is currently marked "non-trading".

my granddad had a Daimler Double Six, the car was assembled in NZ, almost all Jaguar products imported into NZ until the early 80’s were assembled here.

 

[dalab]

Exclusive: Jaguar to return in 2025 with trio of electric sports SUVs

Three “jaw-dropping” crossovers will take Jaguar into Bentley territory, with new platform, tech and design

Electric sports crossovers to burst through the £100,000 barrier and take the brand into Bentley territory from 2025.

Exclusive: Jaguar to return in 2025 with trio of electric sports SUVs | Autocar

Three “jaw-dropping” crossovers will take Jaguar into Bentley territory, with new platform, tech and design

www.autocar.co.uk

SUVs and batteries, the usual, aluminum platform, interesting, but the fact that they want to charge more than 100,000 does not mean that people will pay for it.

I see that they are forcing things to see if by magic they will compete with Bentley... ...

That's a right that has to be earned, and Jaguar hasn't done any credit for that lately, we'll see.

 

[Merc1]

If they bring the design, engineering, tech and luxury they will make it. Otherwise forget it.

M

 

[Mr. Mercedes]

Jaguar is done.

They are struggling from one failure to the next.

 

[BMW4ever]

Jaguar is done.

They are struggling from one failure to the next.

Correctomundo.

To show how the reality is the opposite of the world-leading PR, renowned ICE-maker BMW is p!ssing all over "EV-brand" Jaguar - Norwegian EV registrations so far today, so far June, so far 2022. so far ever:

1	TESLA Model Y	29	2 495	6 161	14 429	2.56 %	228	194	82 (0.57%)
2	VOLKSWAGEN ID.4	12	1 121	4 279	12 999	2.30 %	912	740	235 (1.81%)
3	Skoda Enyaq	13	940	3 038	9 092	1.61 %	351	282	844 (9.28%)
4	Audi E-tron	3	449	2 248	24 364	4.32 %	363	314	2 233 (9.17%)
5	BMW iX	6	441	2 680	3 488	0.62 %	466	362	20 (0.57%)
6	Audi Q4 E-tron	3	354	2 613	5 897	1.05 %	316	261	148 (2.51%)
7	HYUNDAI Kona	6	348	2 020	17 546	3.11 %	300	264	3 754 (21.40%)
8	BMW i4	1	283	876	902	0.16 %	308	239	0 (0.00%)
9	HYUNDAI IONIQ5	2	281	2 755	6 388	1.13 %	429	378	426 (6.67%)
10	FORD Mustang Mach-E	4	269	2 057	8 275	1.47 %	362	233	213 (2.57%)
11	KIA EV6	1	261	1 384	1 682	0.30 %	270	239	250 (14.86%)
12	BYD Tang	1	213	864	1 931	0.34 %	260	219	0 (0.00%)
13	Nissan Leaf	2	210	1 713	74 070	13.13 %	264	230	21 017 (28.37%)
14	VOLVO XC40	1	208	1 911	8 312	1.47 %	437	407	342 (4.11%)
15	VOLKSWAGEN ID.3	0	199	694	11 685	2.12 %	96	73	58 (0.50%)
16	CITROEN e-C4	5	192	724	2 429	0.43 %	141	116	37 (1.52%)
17	MG MG MARVEL R ELECTRIC	2	181	618	846	0.15 %	255	226	1 (0.12%)
18	POLESTAR Polestar 2	3	172	2 173	9 108	1.62 %	469	382	22 (0.24%)
19	KIA NIRO	1	154	1 942	8 245	1.46 %	326	294	2 586 (31.36%)
20	PEUGEOT 208	0	145	603	4 192	0.76 %	112	86	399 (9.52%)
21	PEUGEOT 2008	0	141	1 020	5 774	1.05 %	138	115	412 (7.14%)
22	Tesla Model 3	0	132	1 933	37 460	6.80 %	7	6	40 (0.11%)
23	Mercedes-Benz EQB	0	132	447	449	0.08 %	70	61	14 (3.12%)
24	Mercedes-Benz EQA	1	129	893	2 532	0.45 %	102	76	88 (3.48%)
25	MAZDA MAZDA MX-30	2	120	481	3 428	0.61 %	148	108	24 (0.70%)
26	BMW iX3	0	108	619	2 512	0.46 %	211	188	80 (3.18%)
27	Mg Mg Zs Ev	1	107	507	6 805	1.21 %	111	101	115 (1.69%)
28	OPEL CORSA	1	104	366	1 916	0.34 %	81	59	218 (11.38%)
29	NIO ES8	0	103	509	709	0.13 %	79	70	0 (0.00%)
30	TOYOTA Proace City Electric	1	102	526	634	0.11 %	68	56	0 (0.00%)
31	Porsche Taycan	1	100	793	3 871	0.69 %	74	66	197 (5.09%)
32	MAXUS MAXUS EUNIQ 6	3	99	258	258	0.05 %	113	88	0 (0.00%)
33	CUPRA BORN	2	95	374	391	0.07 %	114	114	12 (3.07%)
34	TOYOTA PROACE	2	85	490	2 809	0.50 %	73	59	23 (0.82%)
35	FAW EHS9	1	82	945	970	0.17 %	139	117	0 (0.00%)
36	Mercedes-Benz EQC	1	79	956	8 928	1.58 %	97	81	417 (4.67%)
37	Hyundai Ioniq	0	74	406	13 038	2.37 %	72	67	1 505 (11.54%)
38	VOLKSWAGEN ID.5	4	70	153	153	0.03 %	83	77	0 (0.00%)
39	Kia Soul	0	66	977	23 847	4.33 %	84	78	14 257 (59.79%)
40	VOLVO C40	0	66	955	985	0.18 %	165	151	58 (5.89%)
41	OPEL Combo-e Cargo	0	65	216	218	0.04 %	67	49	0 (0.00%)
42	OPEL MOKKA	2	58	657	1 462	0.26 %	87	70	83 (5.68%)
43	Volkswagen Up!	0	56	160	12 325	2.24 %	36	30	1 293 (10.49%)
44	TOYOTA BZ4X	0	47	47	47	0.01 %	0	0	0 (0.00%)
45	BMW i3	1	41	406	30 564	5.42 %	113	55	1 591 (5.21%)
46	Renault Zoe	0	40	220	15 542	2.82 %	51	43	506 (3.26%)
47	PEUGEOT EXPERT	0	40	195	847	0.15 %	30	28	35 (4.13%)
48	Mercedes-Benz EQS	0	38	279	299	0.05 %	40	38	17 (5.69%)
49	MG MG MG 5 ELECTRIC	1	38	157	157	0.03 %	72	61	0 (0.00%)
50	OPEL VIVARO	0	33	203	584	0.11 %	51	30	7 (1.20%)
51	Audi e-tron GT	0	33	180	983	0.17 %	27	24	87 (8.85%)
52	BYD ETP3	2	32	126	333	0.06 %	38	22	0 (0.00%)
53	LEXUS UX300E	0	31	304	720	0.13 %	24	20	0 (0.00%)
54	MERCEDES-BENZ eVito Tourer	0	31	139	187	0.03 %	36	34	3 (1.60%)
55	MAXUS MAXUS e-DELIVER 3	0	30	127	1 145	0.21 %	19	18	0 (0.00%)
56	Jaguar I-pace	0	27	272	7 292	1.32 %	44	35	984 (13.49%)

66

BMW iX M60

0

14

15

15

0.00 %

1

0

0 (0.00%)

Norwegian EV Statistics - Live Electric Car Registrations

Realtime EV registration statistics from Norway. Track monthly, yearly and historic numbers with live market share updates.

elbilstatistikk.no

BMW is killing it. You hear nothing about "EV BMW", "BMW's Reimaging", 'its exciting future from year xxxx" etc, as opposed to the PR/propaganda outfit JLR, and the PR/propaganda outfit UK-US 'Media'.

One walks, the other talks - endlessly, at max volume, like English public school braying buffoons - Wallace and Vomit(UK defence sec. and Spaffer) spring to mind - talking to, or rather down to, inferior foreigners.

The jig's up - about 6 year ago; arguably 40 years ago, when 'Thatch' made out like a bandit, and flogged Jag for the UK Exchequer - it was beyond worthless then - its last glory product the XJ, 13 years old, and past it even in 1981.

Stop with the PR BS. It's fooling no one - anyone worth fooling - not retards.

 

[BMW4ever]

What's really going on with this Haymarket - JLR PR contractor - 'Exclusive', is Tata is clearing the decks for another run at trying to IPO JLR.

A blind man can see that. Tata and its merchant bank advisers know that Jaguar is a sheet anchor, to getting JLR away, literally floated.

So, they came up with, around 18 months ago, and again now, retreaded, 'EV Jaguar', and 'Bentley-Jaguar'.

It's just to cauterize the total blood loss of Reality-Jaguar.

If they can fool enough cretins that Jaguar is not dead, has not been dead since at least New Gen flopped in 2015/16, with the sales disasters of XE and XF II, they think they can stop this gaping wound dragging down what they still see as the golden goose., 'most valuable brand in the world', 'Range Rover' - er, Land Rover. There is no Land Rover - 'Range Rover', and its ~5-10% less price clone 'Defender', is 'Land Rover'.

Tata seems not to have got the memo from Modi and the Indian establishment that UK is toast.

It's probably face-saving, and obstinacy, by the now very old, senile?, Ratan Tata. He is wedded to the JLR thing, Jag particularly. He is a child of the 1950s, when Jag truly was a world leader/beater.

The younger execs - <45 - at Tata group/Sons need to tell Ratan 'it's over'. Tata needs JLR like India needs UK - not at all, now.

Tata and India's future are in India, and Asia. UK, most of Europe, and the US are all bust, and headed for societal breakdown or civil war.

Who the hell wants to be embroiled in that.

Just tell Ratan to do one.

 

[tristatez28lt1]

Fully agreed with the IPO. The only way to make money with Jag. IPOs incoming from Lotus, Renault EV, Porsche, maybe even Scout from VW, etc.

 

[klier]

One walks, the other talks - endlessly, at max volume, like English public school braying buffoons - Wallace and Vomit(UK defence sec. and Spaffer) spring to mind - talking to, or rather down to, inferior foreigners.

That's debate class in the U.K. You don't have to have a point or make a point, just make sure you win your debate and make it look convincing. Like Boris the PM, you can tell the biggest lie, just make sure it comes over as real.
It's really all these people are good at. Debating culture. Experts in telling lies, nonsense and complete BS.

 

[Centurion]

JLR vehicles boss Nick Collins breaks silence on the future of Jaguar | Autocar

In a landmark interview, we find out exactly where Jaguar stands now and what it will look like in three years

www.autocar.co.uk

Good to know that JLR are working quietly on the reinvention of Jaguar. However I have concerns about time frames.

2024: Unveil one of the BEVs as a concept.
2025: Production begins, likely in late 2025 if you include delays.
2026: Exclusively ship overpriced 1st editions in the first 6 months at £100-120k. Roll out normal edition in H2 2026.
2027: Start shipping the affordable battery and engine config.

This does not look great. By 2026-2027 BEVs will be ubiquitous and Audi, BMW, Porsche and Mercedes offering reasonably priced BEVs of almost every single car model.

The jaguars would need to be drop dead sexy or feature alien battery tech in order to make a splash that will justify the high price tags that they will likely carry.

 

[dalab]

The general opinion here seems to be that all this BS for the lack of credibility and abandonment of the brand. I believe that the will does exist, otherwise the bosses would not be talking so much, although the fact that they do not talk about the big sedan is misleading if they want to position themselves so high