Global sales: May 2013: Audi, BMW, MB


EnI

Piston Pioneer
BMW: 139,161 (+7.8%) ... YTD: 651,168 (+7.2%)
MINI: 26,955 (-2.1%) ... YTD: 117,694 (-1.5%)
BMW + MINI + RR: 166,397 (+6.0%) ... YTD: 770,025 (+5.8%)

https://www.press.bmwgroup.com/pressclub/p/pcgl/pressDetail.html?title=bmw-group-reports-best-may-sales-ever&outputChannelId=6&id=T0142691EN&left_menu_item=node__2201



AUDI: 137,200 (+6.4%) ... YTD: 640,200 (+6.7%)

https://www.audi-mediaservices.com/publish/ms/content/en/public/pressemitteilungen/2013/06/06/audi__sales_growth.standard.gid-oeffentlichkeit.html



MB: 121,360 (+7.3%) ... YTD 562,824 (+5.9%)
smart: 8,680 (-8.3%) ... YTD 43,052 (-6.4%)
MB + smart: 130,040 (+6.1%) ... YTD 605,876 (+4.9%)

http://media.daimler.com/dcmedia/0-921-656186-1-1604675-1-0-0-0-0-1-11700-0-0-1-0-0-0-0-0.html?TS=1370870926155
 
BMW has a few new ones yet to be unleashed

Audi is maintaining it's strong onslaught - A3 sedan could just push it up

M-B, A-class not bringing the cake home?
 
Index comparison:

May 2013
BMW : Audi : MB = 1.000 : 0.986 : 0.872
In May 2013 Audi global sales was only 1.4% behind BMW sales, while MB sales was 12.8% behind BMW's (and 11.5% behind Audi's).

YTD 2013
BMW : Audi : MB = 1.000 : 0.983 : 0.864
YTD 2013 Audi global sales are just 1.7% behind BMW sales, while MB sales are 13.6% behind BMW's (and 12.1% behind Audi's).
 
Looks like the leaders are extending their lead.
BMW sold most cars last year yet they have better growth than Audi which only means that they are extending the lead now.
That wasn't the case before when Audi was catching up pretty damn fast.
The competition is obviously too strong for MB and I don't think they will be there anytime soon in terms of sales.
They even have the worst growth yet sold a lot less cars last year...
 
MB have a HUGE problem in Chinese market where they completely underperform vs Audi & BMW. They are losing a sales of about 10.000 units/month there. With normal Chinese sales MB global sales would be in 130k area too in May 2013, and over 600k YTD.When / if they solve out that problem, I think MB have a huge potential for growth & will start to catch up with BMW & Audi.

Regarding future growth: it boils down to
a) speed of downsizing (who will first offer most high-volume entry vehicles),
b) speed of increasing production capacities (especially in China), and
c) speed & number of niche-vehicle introduction

So, all 3 still have quite a potential for the growth. It's going to be a fierce battle in the following years. It can happen though that Audi takes a lead from BMW for a while - for a year, now & then.
 
BMW has a few new ones yet to be unleashed

Audi is maintaining it's strong onslaught - A3 sedan could just push it up

M-B, A-class not bringing the cake home?

The plants are FLAT OUT producing the A-class with additional shifts being run to keep up with demand. In fact delivery delays are now being experienced with shortages of key components.

Like Eni has said, the entire difference is explained by the Chinese market in well fell swoop. Hopefully MB's massive restructuring in that market pays off because they are being absolutely annihilated currently. Early reports however aren't encouraging. Last year they sold 120,000 less E-classes than 5 series in China, which was the entire sales differential between the two cars globally and pretty much the entire sales differential between the two brands.

CHINA INCLUDING HK:
MB:
MAY 17,684
YTD 79,365

BMW:
MAY 31,938
YTD 148,319

AUDI:
MAY 42,140
YTD 183,660
 
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Daimler profits jump in Q2.

The Stuttgart-based company said Wednesday that net profit rose to €4.58 billion ($6.04 billion) from €1.56 billion in the same quarter a year before. Sales rose 3 percent to €29.7 billion.

Awesome right? Except you read the fine print and you realize €3.2 billion is from sale of it's stake in EADS. Which means the real profit is only €1.38 billion. Which means they made less than same quarter last year.

Also
Profits excluding financial items such as interest and taxes fell 22 percent to 1.04 billion euros.
The division's return on sales fell to 6.4 percent from 8.7 percent, short of the company's goal of a 10 percent profit margin for passenger cars.


Where is K when it comes to catching German shenaniganism?
 

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