Global sales May 2010


Giannis

Staff member
Mercedes-Benz:

Dr. Joachim Schmidt:

  • “Mercedes-Benz was able to grow faster than the overall market in May. This excellent sales result keeps us on course for a strong second quarter, in which we will post double-digit growth.”
  • “The success of our E-Class and S-Class models allows us to continuously improve our product mix and further improve our position in many markets.”
  • Sales up in all regions — a record in China, highest-volume German premium brand in the U.S., largest increase in market share in Germany among premium competitors
  • E-Class and S-Class post double digit growth


Stuttgart – In May, Mercedes-Benz continued the dynamic sales growth of the prior months, increasing sales by 18 percent to 101,400 vehicles (May 2009: 86,300).

“Mercedes-Benz was able to grow faster than the overall market in May,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “This excellent sales result keeps us on course for a strong second quarter, in which we will post double-digit growth. The success of our E-Class and S-Class models allows us to continuously improve our product mix and further improve our position in many markets. In May, our sales in all regions were above the level of the same month last year.”

Mercedes-Benz posted the greatest increase in sales in China (including Hong Kong), where the upward trend continues with record sales. Customers bought a total of 11,500 units in May, more than double the figure posted in the same month last year (May 2009: 5,200, plus 121 percent). Sales were also up in other markets in the Asia/Pacific region, with deliveries increasing by 21 percent in Japan and by 13 percent in Australia, where Mercedes-Benz was the market leader in May. Mercedes-Benz posted significant growth in all BRIC countries, with growth particularly strong in Russia (plus 101 percent). In South Africa, Mercedes-Benz was the premium brand with the highest market share and increased sales by 34 percent.

In the U.S., the second-largest individual market, Mercedes-Benz was the highest-volume German premium brand. Sales there totaled 18,500 units, an increase of 23 percent (May 2009: 15,100). This made Mercedes-Benz the market leader among the German premium brands.

In Western Europe (excluding Germany), Mercedes-Benz grew by nine percent overall, delivering 26,500 passenger vehicles to customers (May 2009: 24,300). All major markets grew, with sales up 18 percent in Italy, where Mercedes-Benz was the market leader in May, and five percent in France and in Spain. Deliveries in the UK were up slightly from the previous year.

In Germany, Mercedes-Benz sold 24,700 passenger vehicles in May (May 2009: 25,600, minus four percent). In a sharply declining overall market, Mercedes-Benz was able to post the greatest increase in market share among the premium competitors to a market share of 10.7 percent. Mercedes-Benz thus defended its position as the strongest premium brand in its domestic market and placed the S-Class, E-Class, E-Class coupe, C-Class, B-Class, and the smart fortwo at the head of their respective segments in terms of new vehicle registrations in May.

The strong growth in May was largely driven by the E-Class and S-Class models, with customer deliveries of the E-Class sedan rising by 39 percent to 17,700 units. That result once again put it ahead of its competitors worldwide. The same is true of the new E-Class estate, with almost four times as many vehicles delivered to customers in May compared to the same month last year. The S-Class sedan was also very successful, customer deliveries totaled 5,700 units, an increase of 41 percent from the previous year.

In the C-Class segment, the C-Class estate was particularly well received by the customers, growing by a strong 36 percent. In the SUV segment, all models posted sales growth, sales in the segment increased by 12 percent in May. And in the compact segment, the A- and B-Class models grew by a total of eight percent.

A total of 9,300 smart fortwo (May 2009: 11,000) were delivered to customers worldwide in May (minus 15 percent). The company expects sales of the smart brand to receive a boost from the market launch of the new-generation smart fortwo, which will start in the third quarter of 2010.

 
AUDI AG: Growth in sales in all regions

  • Worldwide sales increase by 14.6 percent in May
  • Big increases in the three largest export markets: China, Great Britain and the United States
  • Sales chief Schwarzenbauer: “U.S. unit sales are growing faster than expected”

Unit sales at Audi continue to increase. In May the Ingolstadt company sold 14.6 percent more cars worldwide than in May 2009. With around 94,900 units last month, the number of premium cars sold so far this year has increased to about 455,700, a rise of 21.7 percent. AUDI AG recorded growth in all regions, achieving the biggest increases in the company’s most important export markets China, Great Britain and the United States.

“The Audi brand has made a significant leap forward in the U.S. market during the crisis. Yet despite optimistic planning, we didn’t expect the trend in sales figures to be so strong,” says Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “For the overall year of 2010, I expect a significantly double-digit growth rate.” Over the first five months, AUDI AG increased its unit sales in the U.S. market by 31.4 percent to 39,839 cars; in May the figures increased again by 22.7 percent.

A high share of the increasing unit sales was sold in Great Britain. In the Ingolstadt company’s third-largest export market, 8,892 customers chose a new Audi in May – 26.6 percent more than during the same month of last year. Over the first five months Audi thus sold 23.5 percent more cars than in the period of January to May in 2009. The brand also achieved significant growth in Russia. In May, AUDI AG increased its unit sales in this crisis-ridden market by 30.3 percent; over the first five months Audi sold 27.6 percent more cars here than during the same period of 2009. In all European export markets (outside Germany), Audi sales increased by 11.4 percent in May to around 38,600 cars. Cumulatively, that meant a growth of 14 percent to around 190,300 units.

Schwarzenbauer: “In Europe we will experience an additional boost with the Audi A1. We have been taking orders for the past four weeks – and so far have registered more orders than for any other model in such an early phase.” The Audi A1 should be available at dealerships in late August and is initially intended exclusively for the European market.

In the Asia-Pacific region, China again led the growth in sales: a rise of 39.9 percent compared with May 2009 has meant 17,396 Audi deliveries to China in the last month alone. Over the first five months, 88,451 Chinese customers chose a model with four rings – another record result for the leading premium brand in China. But Audi also sold significantly more cars than in the preceding year in all other markets of the region, with sales increasing in Japan (plus 16.1 percent), Australia (plus 17.5 percent) and India (plus 65.3 percent).

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BMW Group reports 10.8% sales increase in May

* 09.06.2010
* Press Release

BMW brand volumes up 12.3%; MINI 2.7% higher




Munich. The BMW Group continues its upward trend in sales: The company increased global sales of its three premium automobile brands, BMW, MINI and Rolls-Royce, by 10.8% (120,843 / prev. yr. 109,049) in May. Deliveries for the year to the end of May climbed 13.3% to 552,864 vehicles (prev. yr. 487,914)

Ian Robertson, member of the Board of Management of BMW AG, responsible for Sales and Marketing: “The sales trend remains positive – we reported healthy double-digit growth once again in May. Thanks to our numerous new models, such as the BMW 5 Series and the BMW X1, we are on course to maintain our position as the world’s leading manufacturer of premium vehicles throughout 2010.”

The BMW brand sold 101,775 units (prev. yr. 90,649) worldwide last month – an increase of 12.3%. For the year to the end of May, sales were 14.1% higher than the previous year’s figure (408,377) at 466,087 vehicles. The models with the strongest growth in the month under review were the BMW 7 Series, with an increase of 33.6% (4,501 / prev. yr. 3,370), and the new BMW 5 Series Sedan, with an increase of 13.1% (13,716 / prev. yr. 12,131). The latest BMW 5 Series Touring will come onto the market in the autumn and is set to give sales a further boost, especially in Europe. The BMW 3 Series (+6.9% / 35,398), the BMW Z4 (+10.9% / 2,624) and X6 (+3,3% /3,743) models also made gains in May. Yesterday, 8 June, marked another milestone for the BMW X5, as the one millionth BMW X5 left the production plant of the US site in Spartanburg, South Carolina. This successful model, now in its second generation, has been in production since 1999 and remains the clear market leader in the premium off/on roader segment. Following its recent model overhaul, the BMW X5 is now available with new, more powerful, even more economical engines.

With 18,848 (prev. yr. 18,349) sales worldwide in May, MINI brand volumes were 2.7% higher. The MINI Clubman was purchased by 7.7% (3,624 / prev. yr. 3,366) more customers than in the same period last year. MINI’s traditionally best-selling Hatch versions also made gains in May. The 12,298 deliveries (prev. yr. 11,930) of this model represent an increase of 3.1%.

The company once again made strong gains in the emerging “BRIC” countries. China was one of the clear leaders – also among the Asian growth markets. The BMW Group sold more than twice as many BMW and MINI vehicles here than last May, with an increase of 107.3% (13,998 / prev. yr. 6,752). Strong growth was also reported in Europe’s key high-volume markets: For example, deliveries climbed 44.6% (6,251 / prev. yr. 4,323) in France; 28.1% (10,965 / prev. yr. 8,557) in U.K/Ireland; and 29.4% in Spain (3,995 / prev. yr. 3,087).

The new Rolls-Royce Ghost, which joined the model range in December of last year, continues to drive the Rolls-Royce brand’s highly dynamic growth, with 220 (prev. yr. 51) automobiles sold in May. As such, sales grew more than four fold (+331.4%) compared to the same period last year. The number of Rolls-Royce vehicles delivered to the end of May increased by 145.7% to 678 (prev. yr. 276) vehicles. Ian Robertson: “The new Ghost has been very well received by customers all over the world. With this new model, we aim to double total Rolls-Royce sales this year.”

BMW Motorrad once again achieved a substantial increase in sales in Mayand continues on its successful course. Despite the continuing strong decline in the global motorcycle market in the segment over 500cc, sales in May climbed 19.3% to reach a total of 12,139 (prev. yr. 10,172) units. For the year to the end of May, BMW Motorrad reported sales growth of 20.9% to 45,431 (prev. yr. 37,570) units. The lasting boom at BMW Motorrad can be attributed to its broad range of attractive products. With 3,705 (prev. yr. 2,766 / +33.9%) deliveries in May the R 1200 GS / GS Adventure model with the new Boxer engine remains the best-selling product in the BMW motorcycle portfolio. Alongside the other R Series Boxer motorcycles, the F and K Series models are also in strong demand. Sales of the S 1000 RR continue to perform well: 5,236 (in May 1,345) units of BMW’s first Supersport motorcycle have already been delivered to customers worldwide in the year to the end of May.



BMW Group sales in/up to May 2010 at a glance



In May 2010

Compared to previous year

Up to/incl. May 2010

Compared to previous year


BMW Group Automobiles


120,843

+10.8%

552,864

+13.3%

BMW

101,775

+12.3%

466,087

+14.1%

MINI


18,848

+2.7%

86,099

+8.6%

Rolls-Royce Motor Cars


220

+331.4%

678

+145.7%

BMW Motorcycles


12,139

+19.3%

45,431

+20.9%
 
No Maybach:s sold? :usa7uh: Are they too embarrased to show how few they've sold or are have they been counted as MB:s?
 

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