Mercedes - Benz
Global sales Mercedes Car Group 2006:
MB* ... 1,148,500 ... +6.5% ... * incl. AMG & Maybach (cca. 400 units of Maybach were sold)
Smart .......... 112,000 .... -21.6%
MB Car Group ...... 1,260,000 .... +3.2%
Mercedes Car Group increases 2006 sales to record 1,260,600 passenger vehicles
* Mercedes Car Group posts all-time sales record with three percent increase
* Mercedes-Benz grows by seven percent to an all-time high of 1,148,500 units
* Mercedes-Benz increases sales in all key regions
Stuttgart, Jan 05, 2007
Global sales of the Mercedes Car Group developed very positively in 2006, with a three percent increase of Mercedes-Benz, Maybach and smart passenger vehicles to the record level of 1,260,600 units (2005: 1,221,000).
In 2006, Mercedes-Benz celebrated the most successful year in its history: Worldwide deliveries of vehicles rose seven percent to the record level of 1,148,500 units (2005: 1,078,000). This growth outpaced by far that of the global automotive market in 2006.
Despite more intense competition, Mercedes-Benz was able to increase its market share in all key regions. In the U.S., Mercedes-Benz once again significantly outperformed the premium market as a whole and recorded its 13th consecutive annual sales increase, with deliveries rising 11 percent to a record 248,100 passenger vehicles.
The brand with the star was also particularly successful in the Asia-Pacific region, where DaimlerChrysler delivered 126,200 Mercedes-Benz passenger vehicles, an increase of 11 percent from the prior year. Mercedes-Benz sales in Japan also rose 11 percent this year, to 47,800 units, and sales in the growth market of China (including Hong Kong) increased by 33 percent, to 21,100 units (2005: 15,800 units).
Sales of Mercedes-Benz in Western Europe increased by four percent to 685,200 passenger vehicles in 2006. Sales in Germany rose slightly from 319,900 units in 2005 to 324,000 units this year, enabling Mercedes Benz to maintain its position as Germany’s best-selling premium brand.
With the new S-Class, Mercedes-Benz extends market leadership in the luxury segment
Sales of Mercedes-Benz in the luxury vehicle segment reached the record level of 110,300 units this year. This outstanding achievement was mainly due to the full availability of the new S-Class, the model changeover for the CL Class, and the new Generation of the SL. The S-Class performed particularly well this year, expanding its market leadership in the luxury segment by posting a sales increase of 84 percent - much higher than any of its major competitors - to 91,800 units. The new CL-Class, which celebrated its market launch in September 2006, also got off to an excellent start.
After the launch of the new-generation E-Class, sales of E-Class sedans increased slightly since July 2006 in an overall decreasing upper-range segment. In 2006, a total of 243,000 units of E-Class models were sold (2005: 262,000).
The Mercedes-Benz C-Class performed very well in the last year before its model changeover. And with more than two million units sold worldwide since its market launch, the current model series is the best selling C-Class in the brand’s history. Sales of Mercedes-Benz models in the C-Class segment totaled 332,100 units in 2006 (2005: 402,400).
Mercedes-Benz posted strong growth in the SUV segment: Worldwide deliveries of M-, R-, GL- and G-Class models grew by 86 percent in 2006 to 169,500 units. Mercedes-Benz is also the best-selling premium brand in the SUV segment in Germany and Western Europe.
The A-Class and B-Class succeeded in further establishing themselves as important volume models in the compact-class segment in 2006 posting combined sales of 293,200 units (2005: 251,300).
Based on the biggest model offensive in its history, Mercedes-AMG, the high-performance brand of Mercedes-Benz, remained very successful in 2006, delivering about 20,000 AMG vehicles worldwide, half of which went to the U.S.
Maybach expands product range
The Maybach high-end luxury brand further expanded its range of models with the Maybach 62 S in 2006, thereby boosting brand appeal. Since the brand was revived in 2002, Maybach has delivered about 1,900 limousines to customers around the world, with around 400 in 2006.
Very positive response to new smart fortwo - new business model successfully implemented
smart successfully implemented its new business model in 2006 and concluded its integration into the Mercedes Car Group organization by the end of the year. Sales in 2006 totaled 112,100 units. In view of the upcoming model changeover for the smart fortwo and the phasing out of the smart forfour, the result was in line with the sales target. With sales of 32,200 units, Italy remained the brand’s most important market, closely followed by Germany with 30,100 vehicles delivered.
In the year preceding the introduction of its successor, the smart fortwo once again exceeded expectations. More than 750,000 smart fortwo vehicles have been sold in 36 countries since the model’s market launch in October 1998.
The new smart fortwo is due to hit dealerships starting in April 2007. Starting 2008 it will be available in the U.S. for the first time as the growing interest in affordable compact cars with low fuel consumption sets ideal conditions for the U.S. market entry of the smart brand.
Source: DCX Press
http://www.automobilwoche.de/apps/pbcs.dll/article?AID=/20070105/DPA/701050333/1005/REPOSITORY
Global sales Mercedes Car Group 2006:
MB* ... 1,148,500 ... +6.5% ... * incl. AMG & Maybach (cca. 400 units of Maybach were sold)
Smart .......... 112,000 .... -21.6%
MB Car Group ...... 1,260,000 .... +3.2%
Mercedes Car Group increases 2006 sales to record 1,260,600 passenger vehicles
* Mercedes Car Group posts all-time sales record with three percent increase
* Mercedes-Benz grows by seven percent to an all-time high of 1,148,500 units
* Mercedes-Benz increases sales in all key regions
Stuttgart, Jan 05, 2007
Global sales of the Mercedes Car Group developed very positively in 2006, with a three percent increase of Mercedes-Benz, Maybach and smart passenger vehicles to the record level of 1,260,600 units (2005: 1,221,000).
In 2006, Mercedes-Benz celebrated the most successful year in its history: Worldwide deliveries of vehicles rose seven percent to the record level of 1,148,500 units (2005: 1,078,000). This growth outpaced by far that of the global automotive market in 2006.
Despite more intense competition, Mercedes-Benz was able to increase its market share in all key regions. In the U.S., Mercedes-Benz once again significantly outperformed the premium market as a whole and recorded its 13th consecutive annual sales increase, with deliveries rising 11 percent to a record 248,100 passenger vehicles.
The brand with the star was also particularly successful in the Asia-Pacific region, where DaimlerChrysler delivered 126,200 Mercedes-Benz passenger vehicles, an increase of 11 percent from the prior year. Mercedes-Benz sales in Japan also rose 11 percent this year, to 47,800 units, and sales in the growth market of China (including Hong Kong) increased by 33 percent, to 21,100 units (2005: 15,800 units).
Sales of Mercedes-Benz in Western Europe increased by four percent to 685,200 passenger vehicles in 2006. Sales in Germany rose slightly from 319,900 units in 2005 to 324,000 units this year, enabling Mercedes Benz to maintain its position as Germany’s best-selling premium brand.
With the new S-Class, Mercedes-Benz extends market leadership in the luxury segment
Sales of Mercedes-Benz in the luxury vehicle segment reached the record level of 110,300 units this year. This outstanding achievement was mainly due to the full availability of the new S-Class, the model changeover for the CL Class, and the new Generation of the SL. The S-Class performed particularly well this year, expanding its market leadership in the luxury segment by posting a sales increase of 84 percent - much higher than any of its major competitors - to 91,800 units. The new CL-Class, which celebrated its market launch in September 2006, also got off to an excellent start.
After the launch of the new-generation E-Class, sales of E-Class sedans increased slightly since July 2006 in an overall decreasing upper-range segment. In 2006, a total of 243,000 units of E-Class models were sold (2005: 262,000).
The Mercedes-Benz C-Class performed very well in the last year before its model changeover. And with more than two million units sold worldwide since its market launch, the current model series is the best selling C-Class in the brand’s history. Sales of Mercedes-Benz models in the C-Class segment totaled 332,100 units in 2006 (2005: 402,400).
Mercedes-Benz posted strong growth in the SUV segment: Worldwide deliveries of M-, R-, GL- and G-Class models grew by 86 percent in 2006 to 169,500 units. Mercedes-Benz is also the best-selling premium brand in the SUV segment in Germany and Western Europe.
The A-Class and B-Class succeeded in further establishing themselves as important volume models in the compact-class segment in 2006 posting combined sales of 293,200 units (2005: 251,300).
Based on the biggest model offensive in its history, Mercedes-AMG, the high-performance brand of Mercedes-Benz, remained very successful in 2006, delivering about 20,000 AMG vehicles worldwide, half of which went to the U.S.
Maybach expands product range
The Maybach high-end luxury brand further expanded its range of models with the Maybach 62 S in 2006, thereby boosting brand appeal. Since the brand was revived in 2002, Maybach has delivered about 1,900 limousines to customers around the world, with around 400 in 2006.
Very positive response to new smart fortwo - new business model successfully implemented
smart successfully implemented its new business model in 2006 and concluded its integration into the Mercedes Car Group organization by the end of the year. Sales in 2006 totaled 112,100 units. In view of the upcoming model changeover for the smart fortwo and the phasing out of the smart forfour, the result was in line with the sales target. With sales of 32,200 units, Italy remained the brand’s most important market, closely followed by Germany with 30,100 vehicles delivered.
In the year preceding the introduction of its successor, the smart fortwo once again exceeded expectations. More than 750,000 smart fortwo vehicles have been sold in 36 countries since the model’s market launch in October 1998.
The new smart fortwo is due to hit dealerships starting in April 2007. Starting 2008 it will be available in the U.S. for the first time as the growing interest in affordable compact cars with low fuel consumption sets ideal conditions for the U.S. market entry of the smart brand.
Source: DCX Press
http://www.automobilwoche.de/apps/pbcs.dll/article?AID=/20070105/DPA/701050333/1005/REPOSITORY
Official numbers will stay almost the same as the ones posted above.
