YI mean, didn't BMW's market research tell them that M fans
expect a manual transmission?
Such "fan" base was really marginal - that's why BMW decided not to offer manual in the first place. M5 was all about F1 technology: active chassis (EDC, launch control), V10 high-rev engine, SMG gearbox etc. When tested that decision on focus group & targeted population sample responses were very positive. In such vehicle a majority preferred an ultra performance semi-auto gearbox with steering wheel shifting paddles, and not a stick.
Mind that manual in M5 is there mainly due the image, and has nothing to do with a "huge demand". It is there to support "Ultimate Driving Machine" claim - in a way traditionalists see it: with a stick & clutch pedal.
A vast majority of M5s sold in USA is equipped with SMG, not manual.
I really do not know what was the BMW NA's problem.
They also caused "troubles" when BMW announced 335i would feature N54 bi-turbo.
I guess there is a circle of very influential ultra-conservative traditional BMW aficionados in USA who reject new tech in BMW vehicles, and want BMW to stay deep in 20th century with noisy gas-guzzling engines, manual gearboxes, without electronic nannies etc.
Such aficionados are usually called "The guardians of the past".
Or, like I love to call them : Opas.


The fact is the BMW customer base is changing, and so are the demands - and according to demands so do the vehicles.
(Un)Fortunately the company has to follow the future trends & tech - and react to the general demand. But doing this within the core brand values, and with a lot of respect to the past, tradition & history.
