Giannis
Staff member
Well we never said "complete autonomy" ........ I pretty much agree with with your assessment ......and I expect Giannis does also.
Yes, I agree, too. I just forgot to reply yesterday because I was furious about my bumper.
Now that I am calm enough I think it's clear from post [HASHTAG]#18[/HASHTAG], that my campaign for the VAG top position promises complete autonomy as far as the 911 and Cayman are concerned. What is not clear, though, is the level of freedom Porsche engineers will be allowed.
There will, obviously, be unlimited access to the corporate parts bin, including platforms, yet a certain degree of differentiation has to be achieved. Extensive modification of VAG components from Porsche engineers will be allowed. As Martin already said, the Macan is the best example.
The new VAG, can't afford to do so with the other brands, though. VW, Seat, Skoda and to a lesser extent Audi need to become more profitable and I believe the key is in reducing costs, without engine up with KIA levels of engineering.
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One thing I never understood is why does VAG need more than one versions of exactly the same car. Why does the up! have to be offered under the Skoda badge as well, with no differences other than the front grill?
With all these brands, VAG has the unique ability to offer the same thing with many different skins. A medium sized, MQB underpinned car, should be offered as:
1) Conservative looking/ descent materials: VW
2) Luxury offering: Audi
3) Economy option: Skoda
4) Sport: Seat
VAG needs to highlight these differences more. I expect a Leon to be much more different to a Golf and A3.