Press Release Dr. Ferdinand K Piëch Resigns! (and his wife)


Well we never said "complete autonomy" ........ I pretty much agree with with your assessment ......and I expect Giannis does also.

Yes, I agree, too. I just forgot to reply yesterday because I was furious about my bumper.

Now that I am calm enough I think it's clear from post [HASHTAG]#18[/HASHTAG], that my campaign for the VAG top position promises complete autonomy as far as the 911 and Cayman are concerned. What is not clear, though, is the level of freedom Porsche engineers will be allowed.

There will, obviously, be unlimited access to the corporate parts bin, including platforms, yet a certain degree of differentiation has to be achieved. Extensive modification of VAG components from Porsche engineers will be allowed. As Martin already said, the Macan is the best example.

The new VAG, can't afford to do so with the other brands, though. VW, Seat, Skoda and to a lesser extent Audi need to become more profitable and I believe the key is in reducing costs, without engine up with KIA levels of engineering.

***

One thing I never understood is why does VAG need more than one versions of exactly the same car. Why does the up! have to be offered under the Skoda badge as well, with no differences other than the front grill?

With all these brands, VAG has the unique ability to offer the same thing with many different skins. A medium sized, MQB underpinned car, should be offered as:

1) Conservative looking/ descent materials: VW
2) Luxury offering: Audi
3) Economy option: Skoda
4) Sport: Seat

VAG needs to highlight these differences more. I expect a Leon to be much more different to a Golf and A3.
 
Agree with what you say with one minor adjustment Giannis...

4) Nothing: SEAT

It's a globally irrelevant brand with Alfa-esque aspirations but with none of the evocative connotations of GTI despite the FR (a tweaked GTI - let's be frank) receiving glowing reviews. The rest of SEAT's range is humdrum and hand-me-downers. Bomb it.

Skoda on the other hand, now there's a brand with merit: Skoda is the budget car pallbearer for VAG's European endeavours.
 
But the interesting situation is, that VAG in stead is upgrading Skoda. In a way it's rivalling the motherbrand (Superb vs Passat). I doubt that in this way, Skoda ends up to be the sensible, economy option within VAG.
 
But that's precisely the issue @Mick Briesgau - what is VAG doing with Skoda? Why the seemingly unnecessary push upmarket into Volkswagen territory? Why create one of your most direct competitors in-house?

Already the Golf vs A3 competition is - call it what you will - as much internal as it is external. Now here comes Skoda from the other end to concertina in on VW. It's odd to me.
 
Volkswagen names Piech's nieces to supervisory board
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0f9a48858f2a42f57e224d2643024bf1.webpNoah Joseph

Volkswagen was left with two vacancies on its supervisory board after Ferdinand Piëch and his wife Ursula were forced out a few days ago, and now it's filled them. Intriguingly, however, both of the new directors are Piëch's nieces.

The most obvious connection is Julia Kuhn-Piëch, a real-estate professional who has sat on the board of VW's Man truck subsidiary since last year. Kuhn-Piëch, 34, is the daughter of Ferdinand's younger brother Hans-Michel Piëch (and by extension, niece of the ousted chairman). The other seat is being filled by Dr. Louise Kiesling, 57, a designer and daughter of Ferdinand's late older sister Louise Daxer-Piëch.

Keeping track of the lineage of the Porsche-Piëch clan can be confusing, particularly with so many Ferdinands and Louises, but it breaks down essentially as follows: All are descended from Ferdinand Porsche, founder of the eponymous automaker and credited as the designer of the original Volkswagen Beetle. Porsche had a son and a daughter, the latter being Louise Porsche, who married Anton Piëch and had four children: Ernst, Louise (mother of incoming board member Louise Kiesling), Ferdinand (the ousted chairman) and Hans Michel, father of the other incoming board member Julia Kuhn-Piëch and a board member of both the Volkswagen Group and Porsche SE as well.

The Piëch and Porsche families control Porsche SE, which holds 50.7 percent of shares in the Volkswagen Group, which in turn owns Porsche the automaker. With all that in mind, appointing other members of the Piëch-Porsche clan to the board follows logically enough - particularly since other members of the family helped oust Ferdinand from the chairmanship in the first place.

The nominations, incidentally, also help VW increase its proportion of female board members. The two incoming Piëchs will join Annika Falkengren of Swedish bank SEB and Babette Fröhlich of the same IG Metall union as the board's interim chairman Berthold Huber.
Wolfsburg, 30 April 2015

Dr. Louise Kiesling and Ms. Julia Kuhn-Piëch appointed new members of the Supervisory Board of Volkswagen AG

Upon application by the Board of Management of Volkswagen AG, Dr. Louise Kiesling and Ms. Julia Kuhn-Piëch were today appointed members of the Supervisory Board of Volkswagen AG by Braunschweig Local Court with immediate effect. The appointments were made pursuant to Section 104 of the Aktiengesetz (German Stock Corporation Act) and were occasioned by the recent resignations of Prof. Ferdinand K. Piëch and Ms. Ursula Piëch from their mandates as Supervisory Board members.

Dr. Louise Kiesling, PhD (RCA), (57) studied fashion design (University of Applied Arts, Vienna) and vehicle design (Royal College of Art, London) and worked as a designer in Germany, Austria and the UK. She is a partner and managing director of several business enterprises including Textilmanufaktur Backhausen GmbH (Hoheneich, Austria).

Julia Kuhn-Piëch (34) completed a law degree in Vienna and then went on to study real estate and facility management at Vienna University of Technology. She works as an independent real estate professional and has been a member of the Supervisory Board of MAN Truck & Bus AG since 2014.
 
That was what I tried to emphasize @martinbo I don't get it either.
One can notice for almost decades now, VAG is trying to "premium" it's brands. Look at Audi for, let's say 25-30 years ago (a dull old men's car) and were it is now. VW itself they are trying to push upmarket with VW CC, Touareg and of course Phaeton. Skoda is on this path as well. By doing so, VAG is creating in house competition indeed.
Concerning Skoda, they should stay with what made Skoda grow: sensible cars, sensible technic (no overkill), sensible priced, keeping it at sensible distance to VW = value for money.
 
Ousted Piëch Putting Up Fight Over VW Board Appointees


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This is hardly a surprise. While the rest of VW’s supervisory board was no doubt hoping that Volkswagen/Porsche heavyweight Ferdinand Piëch would simply disappear and enjoy retirement after he and his wife (and fellow VW board member) Ursula stepped down last week—his critical remarks on the performance of VW CEO Martin Winterkorn had been met with outrage—that isn’t to be the case.

The void was quickly filled with two new appointees, 57-year-old Louise Kiesling, the daughter of Louise Daxer-Piëch; and 34-year-old Julia Kuhn-Piëch. VW’s board seemingly hoped that naming two supervisory board members from Piëch’s family would appease the 78-year-old industrial titan. And moreover, VW hoped that naming two women would generate positive press for the company, as the German government is pushing for 30 percent female representation on supervisory boards. Perhaps they were also hoping they wouldn’t get much resistance on their future strategic plans.

Piëch seemingly isn’t impressed. He has proposed two different candidates: Brigitte Ederer, 59, a former politician, former Siemens board member, and head of the supervisory board of Austria’s state railroad; and Wolfgang Reitzle, 66, former BMW and Linde top manager and head of Continental’s supervisory board. Both of them bring vast expertise to the table, which VW’s appointees do not. Reitzle is very active in the automotive business; he was recently involved in the politics surrounding supplier Schaeffler’s top management, although his candidate ultimately didn’t take over that company after initially having been chosen. One thing is certain: Piëch isn’t ready for retirement.
 

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SEAT has a somewhat sporty image and since Marchionne won't give Alfa Romeo to the Empire, SEAT could be the badge to fight them back.

As for a Dacia competitor, they could bring the Wartburg name back and sell those 3rd world country VW products as Wartburgs in Europe.
 
Looking back with hindsight, do you think he found out about Dieselgate? and this was the reason he had no confidence in Winterkorn.
 
@phaeton

Long time no see old friend! Glad to see you come back!

About the Dieselgate, I find it hard to believe that there was such an extensive cheating project going around without the top guys not knowing about. I wonder if we'll ever find out, too!
 

Volkswagen

Volkswagen AG, also known as the Volkswagen Group, is a German multinational automotive manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 in Berlin, Germany, the Volkswagen Group sells passenger cars under the Audi, Bentley, Bugatti, Cupra, Jetta, Lamborghini, Porsche, SEAT, Škoda, and Volkswagen brands; motorcycles under the Ducati name, light commercial vehicles under the Volkswagen Commercial Vehicles brand, and heavy commercial vehicles via the marques of the listed subsidiary Traton (Navistar, MAN, Scania and Volkswagen Truck & Bus).
Official website: Volkswagen

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