Concept Mercedes-AMG PureSpeed – expressive concept car gives a look at the first model in the Mythos series


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#mercedesamg #purespeed #mythos #mercedesbenz #mercedes #conceptcar #amg #cardesign #formula1 #f1 #germancarforum
  • Radical design concept kicks off the launch of the highly exclusive Mythos series
  • Concept Mercedes-AMG PureSpeed references the design language of legendary racing cars
  • Exclusive world premiere on the water as part of the Formula 1™ Monaco Grand Prix
  • Small series model to debut next year
  • Formula 1™ feeling for two people
Exciting, energising and breathtaking – the Mercedes‑AMG PureSpeed concept is the highlight in the run-up to the Formula 1™ Monaco Grand Prix. The radical design of a completely open, two-seater performance car without a roof or windscreen is a tribute to motor racing. The concept car provides a preview of the first model in the highly limited Mercedes-Benz Mythos series. The world premiere of the Concept Mercedes‑AMG PureSpeed took place in an exclusive setting on the sidelines of the Formula 1™ Monaco Grand Prix. The vehicle was unveiled on a floating pontoon in the harbour of the principality and also impressed Mercedes-AMG PETRONAS F1 Team racing drivers Lewis Hamilton and George Russell.

“The Concept Mercedes-AMG PureSpeed offers a glimpse of what is probably the most direct way to experience performance and driving pleasure. Radically open, neither a roof nor the windscreen separate the two passengers from the elements. You can experience light, air and passion unfiltered with all your senses. As the concept of our first Mythos vehicle, it embodies the highest level of exclusivity. Design elements such as the HALO also create a Formula 1 feeling. There is therefore no better place for its world premiere than Monaco.”
Michael Schiebe, Chairman of the Board of Management of Mercedes-AMG GmbH and Head of the Mercedes-Benz G-Class & Mercedes Maybach divisions

The Concept Mercedes‑AMG PureSpeed celebrates the unique tradition of Mercedes‑Benz with pure and uncompromising race-car design, innovative materials and modern technology. The strictly limited series of 250 units will only be available to the most dedicated Mercedes‑Benz enthusiasts and collectors. Inspired by legendary race cars, the combination of unrivalled racing aesthetics and highly dynamic performance makes the Concept Mercedes‑AMG PureSpeed a unique driving machine for connoisseurs. It embodies the “pinnacle of exclusivity” from Mercedes-Benz in the top segment.

HALO system instead of A-pillar
One highlight is the HALO system which replaces the conventional A-pillar on the vehicle. This element is a direct derivative of the premier class of motorsport and has been part of every Formula 1™ vehicle since 2018. It protects the driver's head in the event of an accident. The name HALO describes its shape. As in Formula 1™, the safety system in the Concept Mercedes‑AMG PureSpeed consists of a bracket that is connected to the body of the vehicle. This aerodynamically optimised component serves to protect the occupants, just as in Formula 1™. Included are two aerodynamically optimised helmets specially designed and manufactured for the Concept Mercedes‑AMG PureSpeed. The field of vision as in Formula 1™ thus becomes a reality for two people. Neither roof, windscreen nor side windows separate them from their surroundings. The interior adds further highlights, with its unique colour and equipment concept as well as a custom clock designed by IWC Schaffhausen on the dashboard.

Design inspired by the Mercedes-AMG ONE hypercar
The Mercedes‑AMG PureSpeed concept is a true performance car with an extremely low silhouette. Many design features were inspired by the Mercedes‑AMG ONE hypercar – technical, sharply cut visible carbon fibre parts in the lower section of the vehicle provide a strong contrast to the sensual, rounded shapes of the upper part of the vehicle.

The design of the wheels is characterised by the unique carbon fibre cladding on the front and rear wheel covers. The rear wheel covers are completely closed to improve aerodynamics. The front wheel covers are open to optimise airflow at the front end for brake cooling and downforce.

Typical of a sports car are the long bonnet and the very low front end with a pronounced “shark nose”. The front design is similar to the Mercedes‑AMG ONE with a wide lower air intake with AMG lettering and a dark, chrome-plated Mercedes star on the soft nose. Added to this is the aerodynamically optimised, sportive bonnet with an additional air outlet. Small, transparent deflectors at the front and sides direct the wind over the cockpit.

The design team's precision work can also be seen in the side-sill panelling with aero flics. The muscular shoulders above the wide-track rear wheels merge into the elegant boot lid and the width-emphasising rear apron.

Homage to legendary Mercedes models
Many other design details also pay homage to motorsport. The two flying buttresses behind the seats are reminiscent of legendary racing cars such as the 300 SLR, in which Stirling Moss and Denis Jenkinson won the 1955 Mille Miglia in Italy – with a record average speed of an incredible 157 km/h on public roads.

The eye-catching paintwork – in a colour gradient from Le Mans red to graphite grey with a black AMG pattern – alludes to the colour scheme of the victorious Mercedes car at the 1924 Targa Florio race in Sicily. It was painted red, which was typically reserved for Italian vehicles. German race cars were traditionally painted white at the time. The red paint was meant to deter local fans from impeding the car’s progress in the race. The coup worked. After 6:32:37.4 hours and a race distance of 432 kilometers, the victorious Mercedes 2-litre race car with the number 10 crossed the finish line in first place with Christian Werner behind the wheel. The number 10 can also be found on the front wings of the Concept Mercedes‑AMG PureSpeed and refers to that Targa Florio victory 100 years ago.
 

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While the process leading to premature dismissal can be complicated, Ola Källenius is not categorically immune to being ousted from his position. A shareholder vote of no confidence, fundamental reservations regarding competence/acumen presented by the supervisory board and works council can lead to Mr. Källenius' dismissal before expiration of his contract. Obviously, he would be granted a golden parachute.
 
To be fair, the process of bringing design exercises into actual fruition as serial production cars can be difficult, lengthly and obstructed by collegues outside of the design departments that are also involved in crucial decision making processes. This is a frequently expressed reason why many chief designers leave their respective employers in search of greener, more creativity promoting pastures. Maximillan Missoni and Thomas Ingenlath, both VW Group veterans, jumped ship in favour of Volvo/Polestar due at least in part for these reasons. Marc Lichte's "departure" from Audi leaves much room for speculation as does Massimo Frascella's defection from JLR to Audi. Yes, M-B has presented some design duds under the design department leadership of Gorden Wagener. But who knows how many genuinely good design exercises are lurking in M-B's archives ? A chief designer is delegated to somehow realize often complicated, conflicting requirements presented by boards of directors.

WTF are you even saying? Do you know it yourself?
 
Coupe the shark nose be a teaser for what the SL or AMG GT facelift could look it? That would make it easier to tell either car apart from other Mercs when seen from the front.
 
Coupe the shark nose be a teaser for what the SL or AMG GT facelift could look it? That would make it easier to tell either car apart from other Mercs when seen from the front.

Who knows for sure at this point other than genuine corporate insiders ? Actually, the sharknose could turn out being the future signature front end for all AMG cars, including the upcoming new AMG.EA offerings (initially the 4 door GT sedan and the sport activity crossover).
 
These images first appeared in the automotive media some 4 1/2 years ago:

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There may be more to these than originally anticipated. Especially considering rumours of AMG expanding the AMG.EA electric lineup beyond the planned and placed large 4 door GT and sport activity crossover.
 
I mean the AMG One is a good looking car. This concept....isn't. Mostly I imagine because the AMG one was designed to look the way it does from the start, whereas this concept wasn't.
 
While the process leading to premature dismissal can be complicated, Ola Källenius is not categorically immune to being ousted from his position. A shareholder vote of no confidence, fundamental reservations regarding competence/acumen presented by the supervisory board and works council can lead to Mr. Källenius' dismissal before expiration of his contract. Obviously, he would be granted a golden parachute.
Of course anyone can be fired. But the bigger issue here is the competence of the people behind the decisions.
 
And even more mediocre designs, than stunners.
If anything, he has been lucky their rival brands are even worse (BMW unbelievable ugly, Audi unbelievable corporate-VAG boring)

It appears that the design departments of ALL German manufacturers have not been presenting their very best as of late. ALL offer a selected number of visually attractive model lines. All offer a selected number of model lines that are visually challenging. Hopefully, I'm not coming across as too "solomonic", but that's simply how I see it.
 
Dalab would have argued the same for BMW.
Dalab was a sycophant for anything BMW related, though.
Mr. Merc has on numerous occasions let it be known when he's been unhappy with Mercedes' decisions and/or designs.
Using them as a point of comparison for design is a bit unfair.
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)

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