EnI
Piston Pioneer
Now you know why exotic supercars are not needed in BMW model portfolio: because models like this one (1er tii) have much greater effect on the brand image. 
"More affordable" performance cars for enthusiasts - not some exotic supercars for über-rich car collectors.

And BMW will stick to this strategy also in the future.

"More affordable" performance cars for enthusiasts - not some exotic supercars for über-rich car collectors.

And BMW will stick to this strategy also in the future.
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