BMW City car on the way ... Isetta revival very possible


just bought the mag
some quotes from Norbert Reithofer

Der Schritt vom Verbrennungsmotor zum Hybridantrieb ist wie der Wechsel von der manuellen zur elektrischen Schreibmaschine. Unser Entwicklungsziel ist aber das automobile Gegenstück zum PC.
he compares the combustion engine and the hypridsolutions to manuel and electrical typewriters, but their goal is the automotive counterpart of the pc


Ein Dreirad wird weder von der Motorrad noch von der Autofraktion akzeptiert.
a trike wouldn't be accepted by motorbike riders nor car drivers

Eine neue Isetta wäre das falsche Signal für die Zeit
A new Isetta would be the wrong signal for today

...noch in diesem Jahr werden wir vermutlich zum Projekt i etwas zeigen.
they want to reveal Project i this year
 
A new Isetta would be the wrong signal for today


Meaning: cheap, affordable, nonfunctional, funky-looking retro car with bike-like internal combustion petrol engine.

Right signal: pricey, premium, functional & modern car with clean & efficient powertrain (N-ZE or ZE).


So, between the lines Mr. Reithofer said:

the car would have 4 wheels
the car would be either electric or fuel-cell driven
the car would not be cheap, nonfunctional & retro (but premium, functional & modern)


:t-cheers:
 

BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

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