Rumors of BMW reviving its Isetta brand under the auspices of ‘Project i’, the company’s eco-centric think tank, have abounded for at least a year.
Hints from executives have kept the idea alive, and now BMW CEO Norbert Reithofer has revealed that the company is working on a two-powertrain vehicle that is both combustion and electric-powered, to be targeted at major population centers.
The so-called ‘mega-city’ car will arrive in 2015, Reithofer told German daily Die Zeit. Following next year’s first BMW-branded hybrid in response to toughening environmental regulations and high fuel prices, the company will begin work on the car, suited more ideally for urban centers than highways.
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